Business Plan

Quezon City Polytechnic University 673 Quirino Highway, San Bartolome, Novaliches Quezon City San Bartolome Campus
Business Plan Prepared by:
Khrstia Mae T. Rivera Rose El B. Rivas Charmae Kimberly C. Fabre Maricar T. Bujawe Almira V. Querubin Joemary M. De Vega Sherin Ann. M Gardoce Vigen B. Lacno Lorenz Benedict C. Manrique Krizia Kathrina B. Gabawa
Table Of Contents
CHAPTER I EXECUTIVE SUMMARY
1.1
Name of the Company/Business Concept
The Circles- symbolizes the association of the caf grana for its infinite unity and support for the business to rule the entire operation from the start up to the end. The members of the caf grana company chose the colors black, green and white for its representation of: Black: Because we sell and present our product as to be elegant and sophisticated in an affordable way. Green: Nature- the Company is promoting a natural, safe and organic product. It is also beneficial in the promotion of environmentally friendly products. Life- Because we are concern about our customers health and being by serving and providing them excellence service. Money- We believes in our business growth and vitality.
White: It symbolizes the purity of the company to serve its customers to its fairness. The name Caf Grana- the name of the company came from the word caf meaning coffee and grana meaning grain simply because the main ingredient of our product came from grains of rice. The Farmer- it symbolizes the members of being hard working, patient and determinate.
Cafe Grana Company is a general partnership business that offers a different coffee made of rice with variance of frappuccino, cappuccino, and espresso with a complement of cookies. This coffee is not just a typical coffee that customers see in coffee shop. This coffee is made out of rice grains.
Cafe Grana will produce & sell rice coffees at the Quezon City Polytechnic University Belmonte Hall. It is a coffee business where all ages can avail the said products of the company & demand during school days.
1.2
Mission and Vision/Credo.
1.2.1
Core Purpose
Our purpose is to provide a healthy & nutritious coffee made of rice that will give benefits to our body.
1.2.2
Core Values
We value patriotism in providing a quality based eco-friendly product to our entire customer by satisfying their needs and wants.
1.2.3 Mission
To give the satisfaction by producing a new taste of coffee experience that will increase healthfulness to masses.
1.2.4 Vision To become the fast growing rice coffee manufacturer and seller.
1.3
Location
Cafe Grana office & store is located at the Quezon City Polytechnic University 673 Quirino Highway, San Bartolome, Novaliches, Quezon City.
1.4
The Product
Cafe Grana proudly offers hot coffee which is Cappuccino and Frappuccino which is cold. Our Frappuccino
1.4.1
Competitive Edge
When it comes to the advantage of our company Cafe Grana is only looking forward to its customers satisfaction and health by giving them the best coffee experience they were looking for. We made different flavors blended with coffee made up of rice for them to
choose from their taste preferences. We consider all the factors that can contribute for the Quezon City Polytechnic University 673 Quirino Highway, San Bartolome, Novaliches Quezon City San Bartolome Campus
improvement of our product and the benefits we will gain from it. Affordability for the customers is our Approach for them to taste the new kind of coffee that they dont need to sacrifice for its benefits. We make sure that our staffs will give them patient and hospitality when it comes in giving service.
1.5
The Customers
The target markets of the company are the students, faculty, and staff of Quezon City Polytechnic University San Bartolome Campus and also the by passers visiting the university.
1.6
Management
Name Khrstia Mae T. Rivera Rose El B. Rivas Almira V. Querubin Sherin Ann M. Gardoce Charmae Kimberly C. Fabre Maricar T. Bujawe Joemary M. De Vega Krizia Kathrina B. Gabawa Vigen B. Lacno
Job Description General Manager Marketing Manager Financial Manager Production Manager Marketing Staff Marketing Staff Financial Staff Production Staff Production Staff
Lorenz Benedict C. Manrique
Production Staff
CAF GRANA Organizational Chart
KHRSTIA MAE T.RIVERA General / Operations Manager
ROSE EL B. RIVA Marketing Manager
ALMIRA V.QUERUBIN Finance Manager
SHERIN ANN M. GARDOCE Production Manager
CHARMAE KIMBERLY C. FABRE Counter staff
MARICAR T. BUJAWE Counter staff
JOEMARY M. DE VEGA Cashier
KRIZIA KATHRINA B. GABAWA Barista
VIGEN B. LACNO Cook
LORENZ BENEDICT C. MANRIQUE Quality Control
1.7
Financial Highlights
Years
2012
2013
2014
2015
2016
Sales Cost of Sales Gross Profit
P 129,000 P 84,000 P 45,000
P 154,000 P 100,800 P 54,000
P 184,800 P 120,960 P 63,840
P 221,760 P 145,152 P 76,608
P 266,112 P 174,182.4 P 91,929.6
1.8
Corporate Social Responsibility (triple bottom line approach)
1.8.1
Economic (Pecuniary)
To make coffee for the masses without sacrificing the quality.
1.8.2
Social (People)
Our product is concern about the health and wellness of coffee drinkers to give them satisfaction and alertness.
1.8.2
Environment (Planet)
The rice coffee residue can be used as a plant fertilizer to help plants grow and that is
totally recyclable.
1.9 Keys to Success The companys key to success, are the products and services itself, which is new to the market, unique and affordable. Another one is the employee, which is having a good communication to the customers and skills in their fields. Management is also one of the key to success, which is responsible for the operation of the business. And lastly, the customer which is the reason why establishing of the business.
CHAPTER II
COMPANY SUMMARY
2.1
Company Description
Cafe Grana Company Incorporated will provide a good taste that will thoroughly delight the customers with its aromatic flavor of roasted rice grains.
Our coffee will address all the customers their desire for a new taste of blended roasted rice aroma that will give them great experience of a high quality from healthy ingredients of a proud Philippine made products.
The team was composed of ten (10) members who are innovated to reach the target market and become the fast growing coffee manufacturer and seller in the Philippines as well as future global expansion.
Cafe Grana is located beside Belmonte Hall of Quezon City Polytechnic University.
2.2
Company Ownership/Legal Forms
With the consensus of the members, all partners agreed that Cafe Grana will be a general partnership in legal form that will be operated and manage by eleven members. Cafe Grana Incorporated has a shared capital coming from each member to be used as operating capital. The
company will be guided by the partners management skill, marketing capability, and individual experience that will help to operate the business. Quezon City Polytechnic University 673 Quirino Highway, San Bartolome, Novaliches Quezon City San Bartolome Campus
Name
Nationality
Address
Partnership
Capital Contribution
%of ownership 10 %
Khrstia Mae T. Rivera Rose El B. Rivas
Filipino
152 Ilocos Sur St. Bago Bantay, Q.C
General
Php 9,000
Filipino
910 Sampaguita St. Gloria V Subd. Tal. Novaliches, Q.C
General
Php 8,100
9%
Almira V. Querubin
Filipino
Blk. 7 Lot 12 Lanzones St. SM Homes, Deparo, Cal. City Village, Pasong 81 7th St. Area 3 Veterans Tamo, Q.C
General
Php 8,100
9%
Sherin Ann M. Gardoce
Filipino
General
Php 8,100
9%
Charmae Kimberly C. Fabre Joemary M. De Vega
Filipino
171 Manggahan, Bagumbong, Cal. City
General
Php 8,100
9%
Filipino
Phs. 10-A PKG 4 Blk. 44 Lot 4, Bagong Silang, Cal. Q.C
General
Php 8,100
9%
Maricar T. Bujawe
Filipino
5 Sinforosa Brgy. Bagbag, Novaliches, Q.C
General
Php 8,100
9%
Filipino
Bahay Toro, Proj. 8, Q.C
General
Php 8,100
9%
Krizia Kathrina B. Gabawa
Filipino
67 Minex Compound, Mindanao Avenue, Q.C
General
Php 8,100
9%
Vigen B. Lacno
Filipino
5 Sinforosa Brgy. Bagbag, Novaliches, Q.C
General
Php 8,100
9%
TOTAL
Php 90,000
2.2.1 Articles of Partnership
(Articles of Partnership General Partnership) ARTICLES OF PARTNERSHIP Of CAFE GRANA COMPANY
KNOWN ALL MEN BY THESE PERSENTS:
That we, undersigned, of legal age, citizens and residents of the Philippines, have this day voluntarily bind ourselves together for the purpose of general partnership, effective as of this date, under the terms and conditions herein after set forth and subject to the requirements of existing laws of the Republic of the Philippines.
AND WE HEREBY CERTIFY:
1. That the names and addresses of the respective partners are as follows:
Name Khrstia Mae T. Rivera Rose El B. Rivas
Address 152 Ilocos Sur St. Bago Bantay, Q.C 910 Sampaguita St. Gloria V Subd. Tal. Novaliches, Q.C
Almira V. Querubin Sherin Ann M. Gardoce Charmae Kimberly C. Fabre Joemary M. De Vega Maricar T. Bujawe Lorenz Benedict C. Manrique Krizia Kathrina B. Gabawa Vigen B. Lacno
Blk. 7 Lot 12 Lanzones St. SM Homes, Deparo, Cal. City Village, Pasong 81 7th St. Area 3 Veterans Tamo, Q.C 171 Manggahan, Bagumbong, Cal. City Phs. 10-A PKG 4 Blk. 44 Lot 4, Bagong Silang, Cal. Q.C 5 Sinforosa Brgy. Bagbag, Novaliches, Q.C Bahay Toro, Proj. 8, Q.C 67 Minex Compound, Mindanao Avenue, Q.C 5 Sinforosa Brgy. Bagbag, Novaliches, Q.C
2. That the name of this partnership shall be Cafe Grana and it shall exist for five (5) years from the execution of this instrument, unless the partners mutually agree in writing to a shorter period. Should the partnership be terminated by unanimous vote, the assets and cash of the partnership shall be used to pay all creditors, with the remaining amounts to be distributed to the partners according to their proportionate share.
3. That the capital of this partnership shall be Ninety Thousand Pesos (P 90,000), Philippines Currency, broken down, in contributions, as follows: Name of Partner Contribution
Khrstia Mae T. Rivera Rose El B. Rivas Almira V. Querubin Sherin Ann M. Gardoce Charmae Kimberly C. Fabre Joemary M. De Vega
Php 9, 000 Php 8,100 Php 8,100 Php 8,100 Php 8,100 Php 8,100
Maricar T. Bujawe Lorenz Benedict C. Manrique Krizia Kathrina B. Gabawa Vigen B. Lacno
Php 8,100 Php 8,100 Php 8,100 Php 8,100
The Partnership shall maintain a capital account record for each partner; should any partners capital account fall below the agreed amount, then that partner shall (1) have his share of partnership profits then due and payable applied instead to his capital account; and (2) pay any deficiency to the partnership if his share of partnership profits is not yet due and payable or, if it is, his share is insufficient to cancel the deficiency.
4. That the purpose for which this partnership is established are as follows: To gain profit and; To serve good quality products 5. That the profits and losses shall be divided among the partners pro rata, in proportion to their respective contributions.
6. In the event a partner withdraws or retires from the partnership for any reason, including death, the remaining partners may continue to operate the partnership using the same name. A withdrawing partner shall be obligated to give three (3) days prior written notice of (his/her) intention to withdraw or retire and shall be obligated to sell (his/her) interest in the partnership. 7. No partner shall transfer interest in the partnership to any other party without the written consent of the remaining partner(s). The remaining partner(s) shall pay the withdrawing or retiring partner, or to legal representative of the deceased or disabled partner, the value
of his interest in the partnership, or (a) the sum of his capital account, (b) any unpaid loans due him, (c) his proportionate share of accrued net profits remaining undistributed in his capital account, and (d) his interest in any prior agreed appreciation in the value of the partnership property over its book value. No value for good will shall be included in determining the value of the partners interest.
8. A partner who retires or withdraws from the partnership shall not directly or indirectly engage in business which is or which would be competitive with the existing or then anticipated business of the partnership for a period of two (2) years within the City/Province of Quezon City where the partnership is currently doing or planning to do business.
IN WITNESS WHEREOF, we have here unto set our hands this April 1, 2012 at San Bartolome, Novaliches Quezon City.
Khrstia Mae T. Rivera
____________________
Rose El B. Rivas
Joemary M. De Vega
__________________
_________________
Almira V. Querubin
Maricar T. Bujawe
__________________
_________________
Sherin Ann M. Gardoce
__________________
_________________
Charmae Kimberly C. Fabre
Krizia Kathrina B. Gabawa
__________________
_________________
Vigen B. Lacno
_________________
2.2.2
Articles of Corporation and By-Laws (Corporation)
2.3
Start-up Requirements
START-UP ASSETS
REQUIREMENTS
CAPITALS
BORROWIN GS
Equipments Coffee maker (Imarflex) Refrigerator ( Eurotek) Blender 2x (Imarflex premium ICS 500) Ice Crasher Deposit for Rent Booth Improvement Php 1,250.00 Php 9, 995.00 P hp 3, 980.00 Php 200.00 Php 15, 000.00 Php 5,000.00 Php 35, 425.00 Start-up Expenditures(revenue expenditures) Merchandise Inventory/Supplies Cups(200pcs) Spoon(Php 17.00.00 each) Saucer with cup x5(Php 50,00.00 each) Measuring spoon Measuring cup Bendable straw Tissue (1 pack 400 sheets) Disposable gloves (100pcs) Garbage bag Php 309.00 Php 85.00 Php 250.00 Php 80.00 Php 90.00 Php 20.00 Php 30.00 Php 65.00 Php 39.00
Direct Materials Rice grain 4 kilos(1 week provision) White Sugar 2 Kilos (1 week Provision) Choco Syrup 355 ml (1 week) Reddi whip ( 1 week) Permit Legal fees ( 1 year provision) Advertisement Expenses Packaging Transportation Rent (3 months provision) Electricity(3 months provision) Water (3 moths provision) Allowance (3 months provision) Cash/ Contingency funds Php 1000.00 Php 840.00 Php 15,000.00 Php 9,000.00 Php 1,800.00 Php 18,000.00 Php 3,307.00 Php 148.00 Php 98.00 Php 115.50 Php 220.00 Php 2,000.00 Php 2,000.00
TOTAL
Php 90,000.00
Php 90,000.00
2 .3.4 Start-up Capital in investment
Partners Khrstia Mae T. Rivera Rose El B. Rivas Sherin Ann M. Gardoce Charmae Kimberly C. Fabre Joemary M. De Vega Maricar T. Bujawe Lorenz Benedict C. Manrique Krizia Kathrina B. Gabawa Vigen B. Lacno Almira V. Querubin TOTAL
% of Ownership 10 % 9% 9% 9% 9% 9% 9% 9% 8% 9% 100%
Capital Contribution
P 8,100 P 8,100 P 8,100 P 8,100 P 8,100 P 8,100 P 8,100 P 8,100 P 8,100 P 90,000
2.4 Company / Store Location
2.4.1
Location
QUIRINO HIGHWAY
QCPU ENTRANCE
TRIANGULAR PARK
CANTEEN
TECHVOC. BUILDING
METAL CASTING
FREEDOM PARK
BELMONTE HALL
YELLOW BUILDING
CAF GRANA
CIBAC PARK
KORPHIL
2.4.2 Office/Store/Lay-out
BLENDER
BLENDER
COFFEE MAKER
ICE CRASHER
UTILITIES
RECEIVING AREA
SUPPLIES
COUNTER
2.4.2
Barangay Map
QCPU
2.5
SWOT Analysis
S - Taste - Enhance Wellness - Affordable - Visible, easy to find - Materials Lay out Packaging Advertisements - Aromatic - Hospitable - Friendly - Courteous - Good Communication Skills - Teamwork - Profitability
W - After Taste - Electric Supply - Limited space - Product turn-over - Budgeting timeline - Slow service
O - Uniqueness - Healthfulness - Price - Market - Availability of materials - Average target market
T - Leading competitors - Price-wars - Availability of resources - Competition - Improper allocation and procurement -Customers satisfaction
CHAPTER III
PRODUCT SUMMARY
3.1
Product Description
Caf Grana Proudly offers a unique and Healthy blend of coffee which is Frappuccino and Cappuccino that is made up of rice Grains that will benefits and satisfy the needs and wants of our consumer by producing a good quality products with affordable price. The frappuccino is a cold coffee with vanilla foam drizzle with Choc syrup, strawberry and caramel on top to give a variety of taste that are suitable for taste preference and to add an appealing outlook. The Cappuccino is a hot coffee that is suitable during morning and snack time. Caf Grana also offers bundle meals which consist of frappuccino with burger and Cappuccino with burger to meet the demand of our target market without sacrificing the taste and health benefits. We chose burger to introduce our bundle meal since cookies, brownies and bread are commonly partnered to coffee, so we come up to this idea to make burger as a partner for it.
3.1.1
Product Strategy Alternatives
The company decided to use the Modified (new/improved) product/ multiple markets, / multiple products/multiple market, Branding, Labeling and packaging.
3.1.2
Product Strategy Alternatives
Modified (new/improved) product/ multiple markets Now a day, consumers are very meticulous on choosing a product that they want to purchase because of the changing price range of each product in the market. Since people are very meticulous in terms of price especially students who have a limited allowance. Therefore, we come to this idea to create a product wherein it is affordable, unique and healthy that will satisfy their needs and wants by providing them a product that will make them full without affecting their budget. That product would be Pancake with espresso at the economical price of P12.00. We value our customer as we value our profit. Therefore, we will continue to develop product that will meet the demand of our consumer.
Multiple products/ multiple markets
The business will use multiple products/ multiple markets in a way that the company will offered five products which is frappuccino, cappuccino and espresso and bundle meals. We offered rice coffee in different flavors so that customers should have choices according to their preference. Some businesses that exist can be substituted for other goods that being produced, but still our business has a unique taste that will grow in the market.
Branding The business deliver a word of confidence, quality and constant to our target market and come up with three brands and these are:
Frappuccino Cappuccino Espresso
Labeling
The business decided to use labeling so the customers will encourage to purchased our Product because of the nutrition they will get to our rice coffee. And also we want our customers to be aware of our product nutrition facts so they will know that our products are healthy for them.
Packaging
The business decided to use packaging strategy to enable the customers on how the product is made and how it is made. It also serves as a protection during its route from producer from final user and to indulge customers to buy our products. Aside from that, it helps increase our profit.
3.1.3
Competitive Advantage, Opportunities & Threats
Cafe Grana Company has the ability to create delicious, sweet, strong, mild and smell catching coffee made up of rice that is a healthy alternative for coffee drinkers rather than the regular coffee bean that has a greater content of caffeine. Partners of Cafe Grana Company can use their expertise in making beverage since majority of them love coffee. Coffee in Cafe Grana Company has different variety of flavor. This product is an innovation from different ideas of the partners. It can only be seen, bought and tasted at Cafe Grana. Cafe Grana offer made to orders. Most of the Filipinos love drinking coffee and it is nature to them. This coffee that is made up of rice can serve as daily drink. Cafe Grana is also near to the students during school days including faculty and staff
Cafe Grana Company offers affordable prices that satisfy the needs and wants of our customers. The life span of our product lasted for about five hours. The market condition is stable; because the location is surrounded by students, faculty and staff, and they are our target market. Cafe Grana Company expects other stores that sell coffee that will offer the same products. Cafe Grana Company will be innovative, unique and creative in making coffee. The management team is also approachable and friendly in accommodating customers.
3.2
Technology/Manufacturing Process Production process materials Measuring spoon Measuring cup Plastic Gloves Hairnet Shaker
Operation Materials Packaging Cups Tissue Bendable Straws Trash Bags Stall Containers (for storage)
Finance Pen Journal Ledger Calculator
Machine Equipment Electric Ice Crasher
FRAPPE ARROZ
Materials -Shaker -Measuring Spoon -Measuring Cups -Ice Crasher -Cups -Bendable Straw
Ingredients 5 cups of crushed ice 2 cups of espresso 2 cups non-fat milk 4 tablespoon of chocolate syrup
3 cups of sugar Vanilla foam 4 tablespoon of chocolate syrup 3 cups of sugar Vanilla foam
Procedure:
1. Prepared the blender and ice crasher to crash the ice. 2. Brew the rice coffee or espresso. 3. Add crashed ice, non-fat milk, chocolate syrup, sugar and blend for 10 seconds (until it becomes sooth and slushy). 4. Last, top off with some vanilla foam and additional chocolate syrup for serving.
FRAPPE ARROZ Materials -Blender -Measuring Spoon -Measuring Cups -Ice Crasher -Cups
Ingredients 1% of skimmed milk or cup non- fat milk for substitution 1 tbsp. sugar 1 cup rice coffee
Procedure: brew the rice coffee for the cappuccino drink mix sugar and milk together, then heat for 2 minutes on high whip heated milk and sugar in your blender for 1 minute (or until foamy frothy) The last step is to fill the coffee cup 2/3 with coffee & and then add the heated milk foam to the top of the coffee
CAPPUCCINO
Materials Measuring spoon Measuring cups Blender Cups Coffee maker
3.2.1 Waste Disposal It is very significant in the business to maintain the cleanliness in order to avoid spoilage, disease, and be environmentally friendly. The management team will provide proper waste disposal such as segregating the bio degradable and non- biodegradable waste. Since we use rice grains as of one our main ingredient of our rice coffee. The residue of it will be used as a fertilizer to cultivate plants.
3.2.2 Future Products/ Services
Cafe Grana will continuously develop their product and services by means of creating new products that will satisfy and sustain customers changing needs and wants.
In addition to coffee, Cafe Grana will offer different kinds of compliment and will enhance the flavor of the coffee in various ways such as macchiato and caf latte.
CHAPTER IV MARKET ANALYSIS SUMMARY
4.1
Market Segmentation 4.1.1 Current Market Situation / Market Reviews
To satisfy the ever-changing needs of consumers requires a lot of research and experience. Identifying the needs and wants of different buyers has different aspects too. By strategic planning, satisfying them has a great assurance. People nowadays are very busy to work that gives them stress and other health problems which makes them lenient in consuming a product. It gives an idea to Caf Grana Company to offer a healthy rice coffee that will not only stimulate their mind and body; but also their health which is our main concern than the profit we gain. 4.1.2 Segmentation Data Factors
Caf Grana segmented its customers using the demographic factor. Data of segmentation is based on the ages and education of the potential target market. Hence, students and faculty is differentiated in a way that students have only a limited income to sustain necessities inside the school and more likely to buy budget friendly meals with an average quality. Age and course of students also affects by means of increase in school expenses per year relevant to their schedule inside the school which will restrict their stay and can affect the demand of our product. Faculty, with a sensitive point of view in consuming a product is also our target market since they have a hectic schedule and stressful work should deserve a healthy and innovative product which will suit to their needs of stimulant and anti-oxidant. 4.1.3 Market Segmentation Strategy
The partners have decided to use the niche-marketing strategy in order to provide the insufficient supply of the competitors which will limit to a single geographical area. 4.1.4 Target Market Segment
4.2
Market Analysis 4.2.1 Demand Analysis / Industry Forecast
SUMMARY TOTAL POPULATION: 5869 COURSES BSIE TECH. VOC 33 49 7 16 4 2 0 0 0 0 0 0 0 0
AGE 16-18 19-21 22-24 25-27 28-30 31-33 34-over
BSIT 90 46 23 0 0 0 0
BSEM 42 37 4 0 0 0 0
EE 6 5 2 0 0 0 0
FACULTY 0 0 0 1 3 2 3
Potential Market Percent to Total Population
159 2.66%
83 1.39%
44 .0074%
67 1.19%
13 .0023%
9 .0015%
POTENTIAL MARKET TOTAL 375 6.23%
The table above shows the total population of students and faculty inside the campus. Figures illustrated are based on the result of survey. COURSES BSIT BSEM ESTIMATED 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 BUYING FREQUENCY 6 5 4 13 9 9 6 4 8 4 1 6 2 2 1 0 16-18 19-21 22-24 1 8 0 1 5 1 0 1 2 0 0 0 1 1 0 0 BSIE 5 6
9 1 2 3
2 0
5 3 4 3 12 12 6 15 17 10 1 1 4 0 7 0 8 8 9 9 12 0 2 1 0 1
4 1 4 13 9 2 3 5 5 3 2 2 0 3 0 1 10 1 2 4 2
COURSES TECH. VOC ELECTRONIC ENG. ESTIMATED 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 BUYING FREQUENCY 3 5 4 8 5 3 6 7 5 1 0 0 0 1 0 1 1 2 16-18 19-21 22-24 0 0 3 0 0 1 0 2 0 0 0 3 0 0 0 0 0 0 2 0 0 0 0 2 0 0 0 0 0 1 1 FACULTY 2 0 1 1
ESTIMATED BUYING FREQUENCY 1 A G E 25-27 28-30 31-33 34-over 0 4 0 0 2 2 0 0 0 3 4 0 1 6
4 4 8 0 2
5 0 1 0 3
6 6 6 0 0
7 0 0 0 11
8 0 9 7 4
9 0 0 8 6
Tabular format of estimated buying frequency (EBF) is shown due to the different demand of drinking coffee per month. Taking the average occurrence might not be accurate to determine the realistic and possible amount of desirability or willingness of consumer to purchase in units monthly. Thus, EBF will be determined by multiplying the occurrence of drinking coffee per day into the number of days of operation. Sum up the entire product to calculate demand in units. Demand in Units Age 16-18 19-21 22-24 total BSIT 325 193 81 599 COURSES BSEM BSIE 116 122 27 265 495 318 136 949 TECH. VOC ELECTRICAL ENG. 243 39 50 39 18 22 311 100
AGE 25-27 28-30 31-33 34-over total
FACULTY DEMAND IN UNITS 69 179 138 204 590
DEMAND IN UNITS TOTAL: Market Trends Market Growth 4.2.2 COURSE AGE 16-18 BSIT 19-21 22-24 TOTAL Supply Analysis 1 12 8 2 22 1 1 3 0 4 2 7 6 4 17 2 3 7 0 10 3 2 8 0 10 3 4 4 0 8 4 5 1 0 6 4 4 3 0 7 5 3 1 0 4 5 1 0 0 1
2,814
6 5 2 0 7 6 2 2 4 8
OTHERS TOTAL 26 60 17 43 12 18 55 121 OTHERS TOTAL 5 20 7 26 2 6 14 52
COURSE
AGE 16-18 BSEM 19-21 22-24 TOTAL
COURSE
AGE 16-18 BSIE 19-21 22-24 TOTAL
1 6 0 0 6 1 8 0 0 8 AGE 16-18 19-21 22-24 1 2 2 0 4 1 3 0 0 0 3
2 4 0 0 4 2 8 1 1 10 2 1 1 0 2 2 1 0 0 0 1
3 7 0 0 1 3 2 0 0 2 3 1 0 0 1 3 0 0 0 0 0
4 1 1 0 2 4 2 0 1 3 4 0 0 0 0 4 0 0 0 0 0
5 1 0 0 1 5 2 3 0 5 5 0 0 0 0 5 0 0 0 0 0 263 8 271
6 2 2 0 4 6 3 2 0 5 6 0 0 0 0 6 0 0 0 2 2
OTHERS TOTAL 9 30 3 5 0 12 35 OTHERS TOTAL 9 34 3 9 1 3 13 46 OTHERS TOTAL 0 4 1 4 1 1 2 9 OTHERS TOTAL 0 4 1 1 0 0 1 3 2 8
COURSE
AGE 16-18 TECH. 19-21 VOC 22-24 TOTAL COURSE
ELECTRICAL ENG. TOTAL
AGE 25-27 FACULTY 28-30 31-32 34-over TOTAL
TOTAL STUDENT: TOTAL FACUTY: OVERALL TOTAL Demand in units 2,814 217 =
2,543
4.2.3 COURSE
Demand-Supply Gap and Target Market Share 16-18 325 60 265 115 20 96 495 30 465 243 34 209 39 4 35 19-21 193 43 150 122 26 96 318 5 313 50 9 41 39 4 35 22-24 81 18 63 27 6 21 136 0 136 18 3 15 22 1 21 69 4 65 179 1 178 138 0 138 204 3 201 25-27 28-30 31-33 34over TOTAL 599 121 478 265 52 213 949 35 914 311 46 265 100 9 91 590 8 582 2,543
BSIT TOTAL
Demand in units Supply
BSEM TOTAL
BSIE TOTAL
TECH. VOC TOTAL
Demand in units ELECTRICAL Supply ENG. TOTAL Demand in units FACULTY Supply TOTAL
MARKET IT EM IE TECH. VOC EE FACULTY TOTAL MARKET IT EM IE TECH. VOC EE FACULTY TOTAL
DEMAND IN UNITS 599 265 949 311 100 590 2,814 SUPPLY 121 52 35 46 9 8 271 2,543
Demand and Supply Gap = d. Target Market
16-18
DS-GAP x Target Market per month Projected Sales in Units
BSIT 265 10% 27 150 10% 15
BSEM 96 10% 10 96 10% 10
BSIE 465 10% 47 313 10% 31
TECH.VOC ELEC.ENGR. 209 35 10% 21 41 10% 4 10% 4 35 10% 4
TOTAL
109
19-21
DS-GAP x Target Market per month Projected Sales in Units
64
22-24
DS-Gap X target market per month
63 10% 6
21 10% 2
136 10% 14
15 10% 2
21 10% 2 26
Projected Sales in Units Total Age DS-Gap Target market per month Projected Sales in Units
48 25-27 65 10% 7
22
92
41
10 34-over 201 10% 2
199 Total
F a c u
28-30 178 10% 18
l t
y
31-33 138 10% 14
41
Projected Sales in Units

IT EM IE EE TV FAC TOTAL 4.2.4 Projected Sales for 5 years 48 22 92 41 10 41 240
Frapuccinno 8 oz.
Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Units 106 777 316 1199 1931 1127 458 3576 Price 18 18 18 Total 1908 13986 5688 21582 36495.9 21300.3 8656 66452.4
18.9 18.9 18.9
Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Frappucinno 12 oz.
2800 1635 664 5099 4061 2228 963 7252 5610 3099 1222 9931
19.85 19.85 19.85
55580 32454.75 13180 101215.15 84631.24 46431.52 20069 151131.68 122746.8 67806.12 26737.36 217290.28
20.84 20.84 20.84
21.88 21.88 21.88
Frappucinno 16 oz.
Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Units 1324 777 316 2417 1859 1127 458 3444 2678 1635 665 4976 3948 2371 964 7283 5838 3438 1397 10673 Price 26 26 26 Total 34422.7 20202 8216 62840.7 50750.7 30767.1 12503.4 94021.2 76778.26 46875.45 19065.55 142719.26 118834.8 71367.1 29016.4 219218.3 184539.18 108675.18 44159.17 337373.53
27.3 27.3 27.3
28.67 28.67 28.67
30.1 30.1 30.1
31.61 31.61 31.61
Capuccinno 6 oz.
Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Units 1324 777 318 2419 1920 1127 462 9509.9 2725 1635 671 Price 17 17 17 Total 22507.12 13215.2 5407.88 41129.2 34273.94 20124.11 12569.18 62651.72 52192.52 30644.66 12569.18
17.85 17.85 17.85
18.74 18.74 18.74
4038 2371 973 7382 5858 3440 1411 10709
19.68 19.68 19.68
99476.78 46665.38 19140.18 145282.34 121026.39 71061.48 29146.47 221233.34
20.66 20.66 20.66
Cappucinno 8 oz.
Year 1 16-18 19-21 22-24 Total Year 2 16-18 Units 1313 784 316 2413 1920 Price 19 19 19 Total 24955 14897 6000 45852 38306
19.95
19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total
1164 458 3546 2784 1666 664 5114 4038 2416 848 7302 5856 3505 1330 10691
19.95 19.95
23226 9137 70669 58331 34911 13914 107156 88826 53162 18658 160646 135264 80955 30729 246948
20.95 20.95 20.95
22 22 22
23.1 23.1 23.1
Capucinno 12 oz.
Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 Units 1324 777 283 2384 1920 1127 462 3509 2785 1635 671 5091 4039 2371 972 7832 5856 3438 Price 21 21 21 Total 27803 16325 5935 50063 42338 24859 10180 77377 64472 37855 15526 117853 98177 57645 23634 179456 149503 87782
22.05 22.05 22.05
23.15 23.15 23.15
24.31 24.31 24.31
25.53 25.53
22-24 Total
1410 10704
25.53
36003 273288
Frappucinno 8 oz. + Burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Units 1372 777 389 2538 3733 1127 458 3733 3247 1635 664 5546 4879 2494 965 8338 5860 3455 1417 10732 Price 25 25 25 Total 34300 19425 9725 63450 56385 29583.75 12022.5 97999.25 89487.32 45060.6 18299.84 152847.76 141198.26 72176.36 27907.8 241134.96 177968.2 104928.35 43034.29 325930.84
26.25 26.25 26.25
27.56 27.56 27.56
28.94 28.94 28.94
30.37 30.37 30.37
Frappucinno 12 oz. + burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Units 1324 835 342 2501 1930 1217 496 3643 Price 27 27 27 Total 35748 22545 9234 67527 54812 34563 14086 103461.2
28.4 28.4 28.4
Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total
2807 1643 1096 5546 4070 2566 1044 7680 10568 3717 1512 15797
29.82 29.82 29.82
83705 48994 32683 165381.72 127472.4 80367.12 32698.08 240537.6 347898.56 122313.34 49775.04 520037.24
31.32 31.32 31.32
32.92 32.92 32.92
Frappucinno 16 oz. + Burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Units 1691 777 316 2784 2598 1073 436 4107 3156 1515 573 9351 4945 2291 831 8067 6829 3164 1148 11141 Price 33 33 33 Total 55836 25641 10428 91872 90151 37233 15129 142512.9 115005 55207 20880 340750.44 189394 87745 31827 308966.1 274662 127256 46173 448091.02
34.7 34.7 34.7
36.44 36.44 36.44
38.3 38.3 38.3
40.22 40.22 40.22
Cappucinno 6 oz. + Burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total Units 1324 777 317 2418 1920 1127 458 3505 2780 1633 633 5076 4036 2370 963 7369 2851 3437 1396 10684 Price 24 24 24 Total 31776 18948 7608 58032 48384 28400.4 11541.6 88326 73670 43244.5 17569.5 134574 112200.8 65886 26771.4 204858.2 170849.2 100360.4 40763.2 311972.8
25.2 25.2 25.2
26.5 26.5 26.5
27.8 27.8 27.8
29.2 29.2 29.2
Cappucinno 8 oz. + Burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 Units 1234 777 316 2417 1920 Price 26 26 26 Total 34424 20202 8216 62842 52416
27.3
19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 22-24 Total
1127 436 3483 2784 1625 602 5011 4065 2349 832 7246 5969 3405 1149 10523
27.3 27.3
30767.1 11902.8 95085.9 79817.28 46588.75 17259.34 143665.37 122356.5 70704.9 25043.2 218104.6 188680.09 107632.05 36319.8 332632.03
28.67 28.67 28.67
30.10 30.1 30.1
31.61 31.61 31.61
Capuccinno 12 oz. +Burger

Year 1 16-18 19-21 22-24 Total Year 2 16-18 19-21 22-24 Total Year 3 16-18 19-21 22-24 Total Year 4 16-18 19-21 22-24 Total Year 5 16-18 19-21 Units 1324 777 316 2417 1920 1074 458 3452 2782 1482 664 4928 3915 1985 Price 28 28 28 Total 37072 21756 8848 67676 56448 31576 13465 101489 85964 45794 20518 152726 127003
29.4 29.4 29.4
30.9 30.9 30.9
32.44
22-24 Total
F a c u l t y frappe 8 oz.(standard blend)

Year 1 25-27 28-30 31-33 34-over Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 34-over Total Units 70 180 140 20 410 74 189 147 21 431 78 198 154 22 452 82 208 162 23 475 86 218 170 24 498 Price 18 18 18 18 Total 1260 3240 2520 360 7380 1406 3591 2793 399 8189 1560 3960 3080 440 9040 1722 4368 3402 483 9975 1892 4796 3740 528 10956
19 19 19 19
20 20 20 20
21 21 21 21
22 22 22 22
Faculty frappe 12 oz. (standard blend)

Year 1 25-27 28-30 31-33 34-over Units 70 180 140 20 Price 22 22 22 22 Total 1540 3960 3080 440
Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 34-over Total
410 74 189 147 21 431 78 198 154 22 452 82 208 162 23 475 86 218 170 24 498 23 23 23 23
9020 1702 4347 3381 483 9913 1872 4752 3696 528 10848 2050 5200 4050 575 11875 2236 5668 4420 624 12948
24 24 24 24
25 25 25 25
26 26 26 26
Faculty frappe 16 oz. (standard blend)

Year 1 25-27 28-30 31-33 34-over Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Units 70 180 140 20 410 74 189 147 21 431 78 198 154 22 Price 26 26 26 26 Total 1820 4680 3640 520 10660 1998 5103 3969 567 11637 2184 5544 4312 616
27 27 27 27
28 28 28 28
Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 34-over Total
452 82 208 162 23 475 86 218 170 24 498 29 29 29 29
12656 2378 6032 4698 667 13775 2580 6540 5100 720 14940
30 30 30 30
Faculty Frappe 8 oz. + burger

Year 1 25-27 28-30 31-33 34-over Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 Units 70 180 140 20 410 74 189 147 21 431 78 198 154 22 452 82 208 162 23 475 86 218 170 Price 25 25 25 25 Total 1750 4500 350 500 7100
26 26 26 26
1924 4917 3822 546 11206 2106 5346 4158 594 12204 2296 5824 4536 644 13300 2494 6322 4930
27 27 27 27
28 28 28 28
34-over Total
24 498
696 14442
Faculty frappe 12 oz. + burger

Year 1 25-27 28-30 31-33 34-over Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 34-over Total Units 70 180 140 20 410 74 189 147 21 431 78 198 154 22 452 82 208 162 23 475 86 218 170 24 498 Price 29 29 29 29 Total 2030 5220 4060 580 11890
30 30 30 30
2220 5670 4410 630 12930 2496 6336 4928 704 14464 2788 7072 5508 782 16150 3096 7848 6120 864 17928
32 32 32 32
34 34 34 34
36 36 36 36
Faculty Frappe 16 oz. + burger

Year 1 25-27 28-30 31-33 34-over Units 70 180 140 20 Price 33 33 33 33 Total 2310 5940 4620 660
Total Year 2 25-27 28-30 31-33 34-over Total Year 3 25-27 28-30 31-33 34-over Total Year 4 25-27 28-30 31-33 34-over Total Year 5 25-27 28-30 31-33 34-over Total
410 74 189 147 21 431 78 198 154 22 452 82 208 162 23 475 86 218 170 24 498
13530 35 35 35 35 2590 6615 5145 735 15085 2886 7326 5698 814 16724 3198 8112 6318 897 18525 3526 8938 6970 984 20418
37 37 37 37
39 39 39 39
41 41 41 41
4.2.4 Market Share From the result of survey and market analysis, Caf Grana intend to have at least 10% of the population in every student course and age we segmented
CHAPTER VI MARKETING / SALES SUMMARY (Strategy and Implementation Summary) 5.1 Customers Value Proposition
Caf grana value its customers in a way we value the quality of our product. The partners are very eager to create, blend, sustain, and satisfy our customers through the health benefits of our coffee concerning also the capability of our market to buy. 5.2 Competitive Edge analysis
Caf Grana elaborating its competitive edge through competitors is categorized by 6 Ps on marketing range. 1. Product Our product is uniquely created for the consumers in order to meet the health necessities that have different blends and variety of flavors that can choose from.
2. Price As an alternative to expensive coffee blends offered by luxurious cafeterias, Caf Grana tend to development rice coffee which will be offered in affordable price that will also reach coffee drinkers who do not have enough budgets to sustain their needs/wants and to satisfy curiosity and familiarity of people who does not frequently take coffee.
3. Place The store location limited only to a single geographical area which is inside the campus can narrow down target market but specifies the necessary data analysis making it effective to meet demands.
4. Promotion Relevant to all the aspects in business sphere, promotion of Caf Grana will limit only to its target market which is the students and faculty inside the campus. 5. People People is our key assets, we value our own skills that helps us to improve our personality as well as in our business. 6. Profitability Defining the 5 Ps of our business delineates the opportunities of Caf- Grana to gain profit. By strategic planning and research, Caf-Grana could maximize profitability.
5.2.1
Differentiation Strategy
Our coffee, being unique among the others has mutual benefits between the buyer and seller as well as to the environment. Distinction to the others in the shoes of buyer is that the coffee we offer is a great alternative for coffee lovers and their health. Rice coffee is very abundant in the Philippines making it accessible, affordable and sustainable to meet the demand of market. It is also a good opportunity to introduce rice coffee to customer who seldom takes coffee because of the various blends we offer that will serve as an option to satisfy their health, taste preference and budget including also the quality they are looking for a product. The seller who sustains the needs of the market will also benefited not just only by profit but in terms of the satisfaction they gave to the consumers and also to the environment be concerned to preserve the nature and agriculture here in the Philippines. 5.3 Marketing /Sales Strategy 5.3.1 Product Quality
5.3.2 5.3.3
Place or Distributive Strategy Promotion Strategy
Since it is the customers that we are mainly concerned for, Caf grana tends to make an innovative product that fits to the consumers needs and wants relevant also to the trend. flyers Facebook/ fan page Brochures Freebie Card Booth ambience Bundle meals
Product quality 5.3.1 Product Quality
By continuous research and study, Caf Grana will offer a quality product to its consumers valuing its (1) uniqueness (2) blends & taste (3) benefits (4) affordability (5) appearance. Cafe Grana offers a unique blend of frappuccino and cappuccino that is made up of coffee grains that will satisfy the needs and wants of our consumer at affordable prices. Aside from coffee blend itself, partners have decided to introduce
6.1
Organizational Structure
CAF GRANA Organizational Chart
KHRSTIA MAE T.RIVERA General / Operations Manager
ROSE EL B. RIVAS Marketing Manager
ALMIRA V.QUERUBIN Finance Manager
SHERIN ANN M. GARDOCE Production Manager
CHARMAE KIMBERLY C. FABRE Counter staff
MARICAR T. BUJAWE Counter staff
JOEMARY M. DE VEGA Cashier
KRIZIA KATHRINA B. GABAWA Barista
VIGEN B. LACNO Cook
LORENZ BENEDICT C. MANRIQUE Quality Control
6.2 Duties and Responsibilities of the Management Plan
General Manager Highest in position and in power. Responsible for the administration of duty, enforcing policies and coordinating strategic plans. Manifest leadership among its employees for the growth of the company. Assess the results of the task done by the management. In-charge of hiring personnel
Marketing Manager In-charge of developing pricing strategies. Responsible in maximizing the firms, profits or share of the market. Responsible in determining the demand and supply of product and service the firm offered. In-charge of identifying the competitors and potential market.
Financial Manager Responsible in utilizing the partners equity. Accountable in minimizing the cost on operational expenses.
Production Manager In-charge of producing the product (rice coffee) in time. Responsible in searching quality ingredients that can be used in the production of product at affordable price. Manifest leadership towards her staff.
Production Staffs Responsible in reviewing the quality of all the factors involve in production. In-charge of testing the raw materials of products to uncover defects and reporting to management who make the decision to allow or deny the release. In-charge in cleaning the materials and equipments used in the production included the production area. Responsible in securing and storing all materials and equipment after the production Responsible in waste disposal of materials.
6.3
Personnel plan/manpower requirements
General Manager
Has knowledge on how to manage an organization. Emotionally stable, competent and has strong personal drive. Communicates well with the employees.
Marketing Department Head Organize creative resourceful and time bounded. Competent and with good physical and emotional health. Good in interpreting ideas strategies and techniques.
Finance Management Head Good in handling money, time bounded and reasonable.
Competent with good physical and emotional health. Good in budgeting and allocating assets.
Production Management Head Innovative neat at work, time bounded and intellectual. Competent with good physical and emotional health. Good in handling different materials, machines and other equipments to create a certain product. Marketing Staffs Organized, creative and realistic Tactful and wise. Competent with good physical and emotional health.
Finance Staffs Organize, realistic, and trustworthy. Competent with good physical and emotional health
Production Staffs Know the operational processes for the materials to be maintained properly. Strict in implementing organizations, policies as well as its standards. Competent with good physical and emotional health.
6.4 Organizational/Operations policies
A selected list of books and rules from the labor code of the Philippine on Personnel Benefits Book III: Conditions of Employment Rule 1: Hours of work- Two hours of shifting
Rule 2: Weekly rest period- Saturdays and Sundays Rule 3: Wages-Defends on the profit Rule 4: Payment- Depends on the percentage of the ownership of each member in the organization. Rule 5: General provision 1. The call time is (30) minutes before the opening time. 2. Employees should follow the standard rules in making the products. * The employees should always be clean in his working station. * The employee should always be organize and clean on the materials being used. * The employees should always serve the food fresh and clean 3. Any Damage or casualties that are committed by the employees on work will be deducted on his/her wage. 4. The organization is not liable of any accidents that will occur outside the organization or to anything that has no connection to the organizations

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Quezon City Polytechnic University 673 Quirino Highway, San Bartolome, Novaliches Quezon City San Bartolome Campus

Business Plan Prepared by:

CHAPTER I EXECUTIVE SUMMARY

Name of the Company/Business Concept

Mission and Vision/Credo.

Lorenz Benedict C. Manrique

CAF GRANA Organizational Chart

KHRSTIA MAE T.RIVERA General / Operations Manager

ROSE EL B. RIVA Marketing Manager

ALMIRA V.QUERUBIN Finance Manager

SHERIN ANN M. GARDOCE Production Manager

CHARMAE KIMBERLY C. FABRE Counter staff

MARICAR T. BUJAWE Counter staff

JOEMARY M. DE VEGA Cashier

KRIZIA KATHRINA B. GABAWA Barista

VIGEN B. LACNO Cook

LORENZ BENEDICT C. MANRIQUE Quality Control

Sales Cost of Sales Gross Profit

P 129,000 P 84,000 P 45,000

P 154,000 P 100,800 P 54,000

P 184,800 P 120,960 P 63,840

P 221,760 P 145,152 P 76,608

P 266,112 P 174,182.4 P 91,929.6

Corporate Social Responsibility (triple bottom line approach)

To make coffee for the masses without sacrificing the quality.

Company Ownership/Legal Forms

Khrstia Mae T. Rivera Rose El B. Rivas

152 Ilocos Sur St. Bago Bantay, Q.C

910 Sampaguita St. Gloria V Subd. Tal. Novaliches, Q.C

Sherin Ann M. Gardoce

Charmae Kimberly C. Fabre Joemary M. De Vega

171 Manggahan, Bagumbong, Cal. City

Phs. 10-A PKG 4 Blk. 44 Lot 4, Bagong Silang, Cal. Q.C

5 Sinforosa Brgy. Bagbag, Novaliches, Q.C

Lorenz Benedict C. Manrique

Bahay Toro, Proj. 8, Q.C

Krizia Kathrina B. Gabawa

67 Minex Compound, Mindanao Avenue, Q.C

5 Sinforosa Brgy. Bagbag, Novaliches, Q.C

2.2.1 Articles of Partnership

(Articles of Partnership General Partnership) ARTICLES OF PARTNERSHIP Of CAFE GRANA COMPANY

KNOWN ALL MEN BY THESE PERSENTS:

AND WE HEREBY CERTIFY:

Name Khrstia Mae T. Rivera Rose El B. Rivas

Php 8,100 Php 8,100 Php 8,100 Php 8,100

Khrstia Mae T. Rivera

Sherin Ann M. Gardoce

Lorenz Benedict C. Manrique

Charmae Kimberly C. Fabre

Krizia Kathrina B. Gabawa

Articles of Corporation and By-Laws (Corporation)

2 .3.4 Start-up Capital in investment

2.4 Company / Store Location

O - Uniqueness - Healthfulness - Price - Market - Availability of materials - Average target market

Product Strategy Alternatives

Product Strategy Alternatives

Multiple products/ multiple markets

Frappuccino Cappuccino Espresso

Competitive Advantage, Opportunities & Threats

Finance Pen Journal Ledger Calculator

Machine Equipment Electric Ice Crasher

Materials Measuring spoon Measuring cups Blender Cups Coffee maker

3.2.2 Future Products/ Services