Directions

BUSAN

Transportation
By plane

Gimpo (About 50min) Gwangju Airport Airport InternatioMuan nal line Airport
By car

20km 20km

Event arena Event arena Event arena Event arena Event arena Event arena

Seoul Seoul Busan

By KTX

Honam and Gyeongbu Expressway (About 3hrs and 55min) 300km West Coast Expressway (About 4hrs and 15min) 321km Namhae Expressway (About 4hrs and 8min) 290km

Yongsan Station

(About 3hrs)

Naju Station

16.6km

The 2012 International Agricultural Exhibition is located roughly 300km from Seoul and 200 km from Busan. It can be easily accessed by plane, high speed KTX train or by car.

2012 International Agricultural Exhibition Organizing Committee

206-7, Sanje-ri, Sanpo-myeon, Naju-si, Jeollanam-do, Korea Tel. +82-61-330-2690 Fax. +82-61-335-2630 Tel. +82-2-3443-0690 Fax. +82-2-3447-0690

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www.2012iae.com/en

Period Fri, Oct 5th - Mon, Oct 29th, 2012 (25 days) Venue Naju, Jeollanam-do Province, Korea
(International Business: October 5-9th)

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You are invited to the

2012 International Agricultural Exhibition

International Conference Hall Livestock TechnologyHall Agricultural Machine Hall Agricultural Products Hall Jeollanam-do Specialty Restaurant Exit Main Entrance Company PR Hall Lake Park One Lake Park Future Agriculture Hall Bio-Agriculture Hall Cafeteria

Main Event Hall

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I N V I T A T I O N
Dear Agricultural and Agri-food Leaders, This October, innovative firms, associations, government organizations and individuals from around the world will gather in the agricultural heartland of Korea, Jeollanam-do Province. On behalf of everyone at the 2012 IAE Organizing committee and myself, I would like to extend a warm invitation to your organization. The exhibition is a perfect opportunity for your organization to access the latest information and technologies in the agri/agri-food industry, develop sales channels and promote your products in the Korean market and beyond. See you in Jeollanam-do this fall,
Chairman, 2012 International Agricultural Organizing Committee Governor, Jeollanam-do Province

Park, Joon-Yung
Processed Foods Hall Organic Agriculture Hall Agricultural Arts Hall

afeteria

t Hall

Overview
Theme : The world of agriculture, opening up a green future International Business : Oct 5-9th Venue : Jeollanam-do Agricultural Research & Extension Services (Naju-si, Jeollanam-do, Korea) Host : Organizer : International Agricultural Exhibition Organizing Committee Supporters :

Accessible Parking Lot

Farm Experience Hall Lake Park Two

Scale : 250 organizations from 20 nations and 8,200 trade visitors

343.692m2
Items to Be Exhibited
Agricultural Products : Grains, produce, flowering plants, industrial crops, etc. Farming Equipment/Supplies : Agricultural machinery, nursery equipment, fertilizer, seed, animal feed, etc Food Products : Meat products, frozen foods, gourmet foods, beverages, alcohol, dairy products, wellness foods, fruit and vegetables, forest products (mushroom, chestnuts, jujube, walnut, bellflower root, deodeok), etc..

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Events
Everyday Horticulture Contest Bio-agriculture Ceremony City Farming Competition International Famine Concert Traditional games International Family Culture Performance

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Bio-Agriculture
Bio-Agriculture Role of Agriculture Importance of bio-agriculture Oriental Food Agricultural Arts Hall Industrial insects Semitropical Botanical Garden 5 Senses Garden Future Agriculture Hall Fusion of 6T Industries Seed Capsules, Ubiquitous Agriculture Digital Garden Organic Agriculture Hall Organic Agriculture Technology and Outcomes Promotion of Exceptional Organic Agriculture

Farming and Livestock

Agricultural Products Hall Agricultural Products Traditional Food Healthy and Functional Food Agricultural Machinery and Tools Hall Domestic Machinery and Tools B2B Area Livestock Hall Environmentally Friendly Livestock Technology Exhibition Project Building Natural Dying Exhibit, Traditional Liquor Exhibit Eco-agriculture Design Exhibit, Jumbo Art Exhibit

Exhibition Composition

International Exchange
Company PR Hall Promotional hall for global firms to exhibit their innovative products International Conference Hall International Scholar Symposium academic events, seminars

Agricultural Amenities
Edu-farm Various educational activities and performances Harvest Experience City folks learn what its like to farm radish cabbage, sweet potato and the like

Exhibition Events Academic Events

International
International Academic Symposium (2) - Organic Farming Practices Worldwide (Korean Organic Association) - Eco-friendly Agricultural Practices in the Asia-Pacific Region (Korean Society of Crop Science)

Business Meetings
Buyer meetings and import/export

consulting products

Contract for purchase of agricultural

Domestic

Horticulture - Export strategies and success stories of major agricultural and horticultural exporters Food - Market Trends and Strategies for Functional Foods in Korea Livestock - Environmentally friendly livestock practices now and in the future International Agriculture - Global trends and actions in international agricultural development cooperation

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Participant Information
Process
Submit Application Submit Application Fee Opening Ceremony

Submit application form by fax, mail, or through the IAE homepage(2012iae.com)

Participation Costs
Type
Raw Space Shell Scheme Booth

Cost
USD 500 USD 1,500
2

Size
9m2 (3m X 3m) 9m (3m X 3m)

Details
Only provided inside exhibition hall

Registration Deadline June 29th, 2012 (booths allocated on a first come first served basis) Please Note: Support is available for international exhibitors and buyers. Please contact Marie Frenette for further details at frenette@gmail.com

How to apply
Application Period Type
Contract Fee Balance

Amount
50% of total Contract fee minus total

Deadline
Within 15 days of application submission Before Aug 3, 2012 (Friday)

Bank Info

Bank
Nonghyup

Account No.
301-0062-4420-11

Beneficiary
International Agricultural Exhibition

Swift Code
NACFKRSEXX

Address 31-9, Seoseok-dong, Dong-gu, Gwangju, South Korea Phone Number +82-62-227-4151

Booth Information

Raw Space Shell Scheme Booth

Companies that wish to construct their own space must occupy a minimum of 2 booths much be occupied for raw space (One will be provided free of charge). The height of the structure cannot exceed more than 4 meters For the convenience of attendees, standard, pre-installed booths are provided Walls, signage, lighting (one florescent, two spot) flooring, a white table and chair, and an info desk and chair are provided

Registering and Advertising in the Membership Directory

Directory Publication Details
Basic Info : Company Info (Name, address, products to exhibit etc) How to register : Download the registration form at 2012iae.com How to Register for Paid Advertisements : Indicate that you wish to purchase an ad in the space provided in the above mentioned registration form and submit payment of 50%

Advertising Fee Paid Advertising

Cover P2 P3 Back cover P5 P4 Inside pages

Cover Page 2 ~ Page 3 Page 4 ~ Page 5 Inside Page

USD 1,000 / page USD 700 / page USD 400 / page

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History of Agricultural Exhibitions

The Jeollanam-do region is known as the heartland of agriculture in Korea, especially pertaining to organic farming. Over the years it has gathered a vast amount of knowledge and expertise and has shared this expertise through agricultural exhibitions for the past 10 years. Until now, the exhibitions have been purely targeted at a domestic audience. The first one in 2002 lasted merely three days and saw exports worth 51 million won. However, by 2011, the exhibition had already grown to be an 11 day affair with 14 buyers from 8 countries a nd exports amounting to 33 billion won. It was only a natural step for the exhibition to become international in scale. With full support of the provincial government and various government agencies, the 2012 IAE Organization Committee is committed to making this year international exhibition a s huge success.

Results of the 2011 Korea Agriculture Expo

7,300 Trade Visitors with Contracts Worth 33 billion won
Newly developed organic cultivation methods, eco-technology and equipment A functional and processed foods exhibition for value added agricultural products Presentation of green growth industries' infinite developmental functionality Securing consumer confidence in the safety and excellence of eco-products Farmers and citizens share concensus regarding agricultural culture

Agricultural Arts Hall

History of Past Domestic Exhibitions

Exhibition
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Total

Period
Oct 22 - 24 Oct 30 - Nov 2 Oct 27 - 30 Oct 26 - 30 Oct 24 - 29 Oct 24 - 29 Oct 24 - Nov 3 Oct 23 - 27 Oct 21- 31 Oct 21- 30

Trade Visitors
3,000 5,000 6,500 7,500 6,500 6,500 7,800 4,800 7,200 7,300

Export Amount (won)

51 million 12.1 billion 22.4 billion 26.1 billion 24.13 billion 24.65 billion 33.7 billion 33 billion 32.5 billion 33 billion 241.9 billion

Organic Agriculture Hall

Making partnerships

62,100 from 57 countries

Herb Greenhouse

Major Jeollanam-do Export Products

Peppers, Pears, Chyrsanthamum, Tomato, Melon, Mushrooms, Chicken, Kimchi, Citron tea, Green tea, etc.

Major Jeollanam-do Crops

Cucumber, Tomato, Pear, Strawberry, Garlic, Hot pepper, Onion, Leek, Cabbage, Pear, etc.

Agriculture Experience

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