BUS 302 (Business Research and Methods)

Business Research Project Report

Customer Satisfaction & Performance analysis of Agora Chain Super Store

BUS 302 (Business Research and Methods)

Business Research Project Report Customer Satisfaction & Performance analysis of Agora Chain Super Store
Submitted to: Dr. Syed Shahadat Hossain Course Instructor BUS 302 BRAC Business School BRAC University

Submitted by: Khondaker Mostakim Ahmed (06304022) Md. Rafiqul Islam (04304001) Khan Mohammad Rezanur (043040 ) Tasmiah Abdullah Tahir Chowdhury (06304007)

BUS 302, Sec: 02, BRAC

Business School.

Date of Submission:-- 28/12/2008

____________________________Letter of Transmittal
December 28, 2008 Dr. Syed Shahadat Hossain Course Instructor Business Research & Methods BRAC Business School
BRAC University. Sir, It is a great pleasure for us to submit our final business research project report on Customer Satisfaction & Performance analysis for Agora Chain Super Store as a part of academic curriculum. Creation of the final report was very exciting and practical organizational working experience for us. For preparing our final report we tried our best to collect pertinent information from all available resources in a most realistic and professional way. In preparing the report we have discussed with the shop supervisor of Agora and conducted a survey questionnaire filling on 25 students of BRAC University who are also the customers of Agora. We are very glad that you have given us the opportunity to prepare this report and hope that this report will meet the standards of judgment. Any kind of suggestion and clarification will be accepted cordially. 3

Sincerely yours, Khondaker Mostakim Ahmed (06304022) ________________________

Md. Rafiqul Islam (04304001 ) ______________________

BUS 302, Sec: 02, BBS.

________________________________Table of Content

Serial no
1.0 1.1 1.2 1.3 1.4 2.0 2.1 2.2 2.3 2.4 3.0 3.1 3.2 4.0 5.0 6.0 6.1 6.2

Topics of Discussion
Introduction Background of Agora Chain Super Store Objective of the study Limitations Scope Methodology and sources Sample Size Data Sources Questionnaire Design Detailed Work Program SPSS Results and Analysis Frequency Analysis Crosstabs and Chi-Square test Findings Recommendations Conclusion Appendix References

Page no.
05-06 05 06 06 06 07-10 07 07 08-09 10 11-25 11-17 18-25 26-27 28 29 30 31 4

1._________________________Introductio
n:
Superstores are being very popular day by day in Bangladesh. One of these, a well-known and matured superstore, is Agora Shopping Mall. It has been several years since Agora started its operation. However, no research has been performed before on the extent to which customers are satisfied. Besides, the quality and service may not satisfy some groups of customers. Just a few days ago, some renowned superstores have been accused for storing expired products. Sometimes, they also charge prices higher than the set MRP (Maximum Retail Price). Moreover, the overall service does not meet the standard compare to other countries superstores. These problems led us to conduct a research on customer satisfaction and expectations at Agora Chain Super Store. We selected Agora as it has a huge amount of customers who have both positive and negative conceptions about its products and services. Our research will focus on satisfaction and expectations of the customers at Agora. The research will endeavor to identify the key problems and provide a logical solution that will ultimately help the decision makers to take better decisions.

1.1 Background of Agora Chain Super Store:

Agora a chain super store of Bangladesh with 4 branches in Dhaka City. They have quite a good range of products starting from foods, cosmetics, dresses, decorations etc. It has been several years since Agora started its operation. By this
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time it have attracted millions of customers and achieved their acceptances. Since its establishment till now Agora is consistently maintaining the world class quality and standard for its wide number of customers.

1.2 Field of Survey:

In this research project report our main filed of survey is the assessing of customers satisfaction and performance level of Agora Chain Super Store.

1.3 Objectives:
Our research objective is to gather information about the current and potential customers satisfaction and the performance levels of Agora Chain Mall with an aim to help decision managers take better decisions.

1.4 Limitations:
i) ii) iii)

The coherent Time constant Lack of experience on the pragmatic research exposure Unwillingness from Agora Authority Lack of data

iv)

1.5 Scopes:
i)

Availability of data regarding chain shopping store Availability of research facilities

ii)

2.__________________Methodology and
sources

We have accumulated pertinent informations by questionnaire survey from those 25 students of BRAC University who are also the regular customers of Agora. At the same time for the analysis part we have used SPSS, MS word and statistical tools manually. The overall methodologies of this research include sample size, design, sample selection, questionnaire design, data collection, and data analysis. The details are as follows.

2.1

Sample Size:
The sample customers were selected from the students of BRAC A segmentation of the

University cafeteria who visits Agora regularly. Customers/Students.

respondents was made based on their opinion. Our total Sample size was 25

2.2 Data Sources:

Data were collected from BRAC University students. And further question were asked to the student of BRAC for the questioner. All the data form primary sources of BRAC University. 1. Sources of Primary Data: Interviewing the customers and shop supervisor of Agora. 2. Sources of Secondary data: Website and magazines, journals regarding Agora.
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2.3 Questionnaire design:

To conduct the research on Agora we have used 3 types of questions in the questionnaire, where type one- is nominal question, type two- is dichotomous questions and type three- is Likert 5 points scale. We asked 10 questions to the interviewer for those 2 questions are dichotomous (Yes/No) and others are ordinal question. Likert 5 points scale questions are ranging from 5 (strongly disagree) to 1 (strongly agree). Our questionnaire is mentioned below:

Questioner for Business Research on Agora:

1= Strongly Agree 2= Agree 3= Neutral 4= Disagree 5= Strongly Disagree
1. Gender of the participants.

i ) Male

ii) Female

2. How many times you go to Agora Shopping mall in a month?

i) Once

ii) Twice

iii) 4times.

3. What is your view about the quality of their products is up to the standard? i)Yes ii) No

4. Do you think the shopping environment within the Agora shopping mall is appropriate?
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i) 1

ii) 2

iii) 3

iv) 4

V) 5

5. What is perception about the price that they charge is reasonable? i) 1 ii) 2 iii) 3 iv)4 V) 5

6. Do you think the shoppers of Agora are co-operative? i) 1 ii) 2 iii) 3 iv)4 V) 5

7. What do you think the range of the products of Agora is diversified? i) 1 ii) 2 iii) 3 iv) 4 V) 5

8. Do you think the locations of Agora are in convenient places? i) 1 ii) 2 iii) 3 iv) 4 V) 5

9. Do you think the products have available information like- production date, expired date etc? i) 1 ii) 2 iii) 3 iv) 4 V) 5

10. What do you think The fines that was charged to Agora in the antiadulteration campaign was adverse for their image? i) Yes ii) No

Using this Questionnaire we are trying to find out whether Agora Chain Super Store is functioning effectively or not and also their performance from the customers point of view. We are using SPSS software to analyze our data. By using the SPSS we are going to determine the following three attributes and we are also going to do analysis and interpreting them.

1. Frequencies
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2. Crosstabs 3. Chi-Square test

2.4 Detailed Work Program:

No of Days Research Preparation

Questionnaire Development

10

11

12

13

14

Data Collection Data Analysis Final Report

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3._____________________ SPSS Result and Analysis:

Taking the help of SPSS now we are going to analyze the SPSS output results and their coherent interpretations of the mentioned questions:-

3.1 Frequency Analysis: Question no 01: Gender of the respondent. Frequencies

Statistics Gender N Valid Missing Gender Frequency 16 9 25 Percent 64.0 36.0 100.0 Valid Percent 64.0 36.0 100.0 Cumulative Percent 64.0 100.0 25 0

Valid

m f Total

Analysis:
From the above mentioned SPSS output we find that 64% (16)of respondents

are male and 36% (9) of respondents are female from BRAC University students.

Question no: 02 Frequency of Times to visit Agora Shopping mall in a week Frequencies
Statistics Frequency of visiting N Valid Missing 25 0

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Frequency of visiting Frequency 17 7 1 25 Percent 68.0 28.0 4.0 100.0 Valid Percent 68.0 28.0 4.0 100.0 Cumulative Percent 68.0 96.0 100.0

Valid

1 2 4 Total

Analysis:
From SPSS output we find 68% of respondents have visited Agora once a week, 28% have gone twice and 4% have visited 4 times.

Question: 03 Whether the quality of their products is up to the standard. Frequencies

Statistics Quality of products N Valid Missing 25 0

Quality of products Frequency 16 9 25 Percent 64.0 36.0 100.0 Valid Percent 64.0 36.0 100.0 Cumulative Percent 64.0 100.0

Valid

yes no Total

Analysis:
From SPSS output we find 64% of respondents (total 16) thinks that the quality of their products is up to the standard.

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Question 04: the shopping environment within the Agora shopping mall Frequencies
Statistics Shopping Environment N Valid 25 0 Missing Shopping Environment Frequency 4 6 5 5 5 25 Percent 16.0 24.0 20.0 20.0 20.0 100.0 Valid Percent 16.0 24.0 20.0 20.0 20.0 100.0 Cumulative Percent 16.0 40.0 60.0 80.0 100.0

Valid

strongly agree agree neutral disagree strongly disagree Total

Analysis:
From SPSS output we find below 60% of respondents thinks that the shopping environment is better. Where 16% strongly agrees with that and 20% strongly disagree.

Question no 05: Price that they charge in Agora is reasonable? Frequencies

Statistics Price N Valid Missing 25 0

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Price Frequency 4 8 6 2 5 25 Percent 16.0 32.0 24.0 8.0 20.0 100.0 Valid Percent 16.0 32.0 24.0 8.0 20.0 100.0 Cumulative Percent 16.0 48.0 72.0 80.0 100.0

Valid

strongly argee agree neutral disagree strongly disagree Total

Analysis:
From SPSS output we find below 72% of respondents thinks that the price of the products is reasonable in Agora.

Question no: 06 Whether the shoppers are co-operative? Frequencies

Statistics Shoppers are Cooperative N Valid 25 0 Missing Shoppers are Cooperative Frequency 8 8 5 3 1 25 Percent 32.0 32.0 20.0 12.0 4.0 100.0 Valid Percent 32.0 32.0 20.0 12.0 4.0 100.0 Cumulative Percent 32.0 64.0 84.0 96.0 100.0

Valid

strongly agree agree neutral disargee strongly disagree Total

Analysis:
From SPSS outputs we find below 84% of respondents thinks that the shoppers of Agora are co-operative.

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Question no 07: The range of the products of Agora is diversified? Frequencies

Statistics Products range N Valid Missing 25 0

Products range Frequency 3 8 6 4 4 25 Percent 12.0 32.0 24.0 16.0 16.0 100.0 Valid Percent 12.0 32.0 24.0 16.0 16.0 100.0 Cumulative Percent 12.0 44.0 68.0 84.0 100.0

Valid

strongly agree agree neutral disagree strongly disgree Total

Analysis:
From SPSS output we find below 68% of respondents thinks that the range of the products of Agora is quite diversified.

Question no 08: locations of Agora are in convenient places Frequencies

Statistics Convenient Locations N Valid 25 0 Missing Convenient Locations Frequency 4 7 6 2 6 25 Percent 16.0 28.0 24.0 8.0 24.0 100.0 Valid Percent 16.0 28.0 24.0 8.0 24.0 100.0 Cumulative Percent 16.0 44.0 68.0 76.0 100.0

Valid

strongly agree agree neutral disagree strongly disagree Total

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Analysis:
From SPSS output we find below 68% of respondents thinks that the locations of the agora are quite convenient for them.

Question no 09: In Agora the products has available information likeproduction date, expired date etc.

Frequencies
Statistics Product information N Valid Missing 25 0

Product information Frequency 3 7 8 3 4 25 Percent 12.0 28.0 32.0 12.0 16.0 100.0 Valid Percent 12.0 28.0 32.0 12.0 16.0 100.0 Cumulative Percent 12.0 40.0 72.0 84.0 100.0

Valid

strongly agree agree neutral disagree strongly disagree Total

Analysis:
From SPSS output we find below 72% of respondents thinks that the product information is available in Agora.

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Question 10: Fines that was charged to Agora in the anti-adulteration

campaign was adverse for their image.

Frequencies
Statistics Effect of Anti adulteration canpaign N Valid 25 0 Missing

Effect of Anti adulteration Frequency 12 13 25 Percent 48.0 52.0 100.0 Valid Percent 48.0 52.0 100.0 Cumulative Percent 48.0 100.0

Valid

yes no Total

Analysis:
From SPSS output we find 52% of respondents think that there is no adverse effect for Agora in the fines of the campaign.

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3.2 Crosstabs and Chi-square Analysis: Crosstabs-- Shoppers co-operativeness * Gender

Shoppers are Cooperative * Gender Crosstabulation m Shoppers are Cooperative strongly agree Count % within Shoppers Cooperative % within Gender % of Total agree Count % within Shoppers Cooperative % within Gender % of Total neutral Count % within Shoppers Cooperative % within Gender % of Total disagree Count % within Shoppers Cooperative % within Gender % of Total strongly disagree Count % within Shoppers Cooperative % within Gender % of Total Total Count % within Shoppers Cooperative % within Gender % of Total Gender 5 62.5% 31.3% 20.0% 4 50.0% 25.0% 16.0% 3 60.0% 18.8% 12.0% 3 100.0% 18.8% 12.0% 1 100.0% 6.3% 4.0% 16 64.0% 100.0% 64.0% f 3 37.5% 33.3% 12.0% 4 50.0% 44.4% 16.0% 2 40.0% 22.2% 8.0% 0 .0% .0% .0% 0 .0% .0% .0% 9 36.0% 100.0% 36.0%

Total

100.0% 32.0% 32.0% 8 100.0% 32.0% 32.0% 5 100.0% 20.0% 20.0% 3 100.0% 12.0% 12.0% 1 100.0% 4.0% 4.0% 25 100.0% 100.0% 100.0%

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Chi-Square Tests Value 2.973a 4.265 25 df 4 4 Asymp. Sig. (2-sided) .562 .371

Pearson Chi-Square Likelihood Ratio N of Valid Cases

a. 8 cells (80.0%) have expected count less than 5. The minimum expected count is .36.

Crosstab Analysis:
In this SPSS output we can say 31.3% of total male respondent and 33.3% of total female respondent strongly agree that the shoppers of Agora are cooperative. We also find 6.3% of total male respondent strongly disagree that the shoppers are co-operative. Null Hypothesis: The cooperativeness of shoppers and gender is not associated.

Alternative Hypothesis: The cooperativeness of shoppers and gender is associated.

Analysis of Chi-square tests:

Here we find significance level, which is .562 and 56.2% chance of error, that doesnt provide enough evidence against null hypothesis. So, we cant reject null hypothesis. Therefore we can say- the cooperativeness of shoppers and gender is not

associated.

Crosstabs-- Price in Agora * Gender

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Case Processing Summary Cases Valid N Percent 25 100.0% Missing N Percent 0 .0% N Total Percent 25 100.0%

Price * Gender

Price * Gender Crosstabulation m Price strongly agree Count % within Price % within Gender agree % of Total Count % within Price % within Gender % of Total neutral Count % within Price % within Gender disagree % of Total Count % within Price % within Gender % of Total strongly disagree Count % within Price % within Gender % of Total Total Count % within Price % within Gender % of Total Chi-Square Tests Value a 2.611 3.219 25 df Asymp. Sig. (2-sided) .625 .522 Gender 3 75.0% 18.8% 12.0% 5 62.5% 31.3% 20.0% 4 66.7% 25.0% 16.0% 2 100.0% 12.5% 8.0% 2 40.0% 12.5% 8.0% 16 64.0% 100.0% 64.0% f 1 25.0% 11.1% 4.0% 3 37.5% 33.3% 12.0% 2 33.3% 22.2% 8.0% 0 .0% .0% .0% 3 60.0% 33.3% 12.0% 9 36.0% 100.0% 36.0%

Total

100.0% 16.0% 16.0% 8 100.0% 32.0% 32.0% 6 100.0% 24.0% 24.0% 2 100.0% 8.0% 8.0% 5 100.0% 20.0% 20.0% 25 100.0% 100.0% 100.0%

Pearson Chi-Square Likelihood Ratio N of Valid Cases

4 4

a. 9 cells (90.0%) have expected count less than 5. The minimum expected count is .72.

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Crosstab Analysis:
From SPSS output we find 18.8% of total male respondent and 11.1%of total female respondent strongly agreed that price of Agora products are reasonable. We also find 12.5% of total male respondent and 33.3% of total female respondent strongly disagreed that the price is reasonable. Null Hypothesis: Price and gender is not associated. Alternative Hypothesis: Price and gender course is associated.

Analysis of Chi-square tests:

From SPSS output we find the coherent significance level is .625 and it has 62.5% chance of error, that doesnt provide enough evidence against null hypothesis. So, we cant reject null hypothesis. Therefore we can say Price and Gender is not associated.

Crosstabs -- quality of products and frequency of visiting.

Case Processing Summary Cases N Quality of products * Frequency of visiting Valid Percent 25 100.0% N Missing Percent 0 .0% N Total Percent 25 100.0%

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Quality of products * Frequency of visiting Crosstabulation 1 Quality of products yes Count % within Quality of products % within Frequency Of visiting % of Total no Count % within Quality Of products % within Frequency Of visiting % of Total Total Count % within Quality Of products % within Frequency Of visiting % of Total Frequency of visiting 2 4 9 6 37.5% 75.0% 24.0% 2 22.2% 25.0% 8.0% 8 32.0% 100.0% 32.0%

Total 16 100.0% 64.0% 64.0% 9 100.0% 36.0% 36.0% 25 100.0% 100.0% 100.0%

56.3% 56.3% 36.0% 7 77.8% 43.8% 28.0% 16 64.0% 100.0% 64.0%

6.3% 100.0% 4.0% 0 .0% .0% .0% 1 4.0% 100.0% 4.0%

Chi-Square Tests Value a 1.400 1.743 1.316 25 df Asymp. Sig. (2-sided) .497 .418 .251

Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases

2 2 1

a. 3 cells (50.0%) have expected count less than 5. The minimum expected count is .36.

Crosstab Analysis:
From SPSS output we can find that 64% of total respondent are saying that the quality of product is up to the standard. 36% of total respondent who have visited once, 24% of total respondent who have visited twice and 4% of total respondent who have visited for 4 times have said that the quality of Agora products is up to the standard.
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We also find that 36% of total respondent are saying that the quality is not up to the standard. 28% of total respondent who have visited once, 8% of total respondent who have visited twice are saying that the quality is not up to the standard.

Null Hypothesis: Quality of products and frequency of visiting is not

associated.

Alternative Hypothesis: Quality of products and frequency of visiting is

associated.

Analysis of Chi-square tests:

Here the significance level is .497 that doesnt provide enough evidence against null hypothesis. So, we cant reject null hypothesis. Therefore-- Quality of products and frequency of visiting is not associated.

Cross tabsProducts range and Gender

Case Processing Summary Cases N Products range * Gender Valid Percent 25 100.0% N Missing Percent 0 .0% N Total Percent 25 100.0%

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Products range * Gender Crosstabulation m Products range strongly agree Count % within Products range % within Gender %of Total agree Count % within Products range % within Gender neutral %of Total Count % within Products range % within Gender %of Total disagree Count % within Products range % within Gender %of Total strongly disagree Count % within Products range % within Gender %of Total Total Count % within Products range % within Gender %of Total Gender 1 33.3% 6.3% 4.0% 6 75.0% 37.5% 24.0% 3 50.0% 18.8% 12.0% 3 75.0% 18.8% 12.0% 3 75.0% 18.8% 12.0% 16 64.0% 100.0% 64.0% f 2 66.7% 22.2% 8.0% 2 25.0% 22.2% 8.0% 3 50.0% 33.3% 12.0% 1 25.0% 11.1% 4.0% 1 25.0% 11.1% 4.0% 9 36.0% 100.0% 36.0%

Total

100.0% 12.0% 12.0% 8 100.0% 32.0% 32.0% 6 100.0% 24.0% 24.0% 4 100.0% 16.0% 16.0% 4 100.0% 16.0% 16.0% 25 100.0% 100.0% 100.0%

Chi-Square Tests Value a 2.575 2.539 25 df Asymp. Sig. (2-sided) .631 .638

Pearson Chi-Square Likelihood Ratio N of Valid Cases

4 4

a. 9 cells (90.0%) have expected count less than 5. The minimum expected count is 1.08.

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Crosstab Analysis:
Here from the above SPSS output we can see that 4% of total male and 8% of total female respondents are strongly agree that the product range of Agora is quite diversified. Interestingly 12% of male and 12% of female respondents are neutral about the range where 12% of male and 4% of female respondents are strongly disagree about the diversification of Agora product range.

Null Hypothesis: Products range and gender is not associated. Alternative Hypothesis: Products range and gender is associated. Analysis of Chi-square tests:
The coherent significance level is .631 with 63.1% chance of error. There is not enough evidence against null hypothesis. So, we cant reject null hypothesis. Therefore we can say Products range and gender is not associated.

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4._____________________________________Findin gs:

Among the 25 respondents 68% of respondents have visited Agora once a week, 28% have gone twice and 4% have visited 4 times.

Most of the customers almost 64% of respondents (total 16) think that the quality of their products is up to the standard. 60% of respondents thinks that the shopping environment is better. Where 16% strongly agrees with that and 20% strongly disagree. 31.3% of total male respondent and 33.3% of total female respondent strongly agree that the shoppers of Agora are cooperative. -The cooperativeness of shoppers and gender is not associated. 18.8% of total male respondent and 11.1%of total female respondent strongly agreed that price of Agora products are reasonable. - Price and Gender is not associated. A good number of respondents 64% (16) are happy with the standard of Agora and are saying that the quality of product is up to the standard. 4% of total male and 8% of total female respondents are strongly agree that the product range of Agora is quite diversified. - Products range and gender is not associated. 68% of respondents thinks that the locations of the agora are quite convenient for them.

Finally, regarding the recent Anti-adulteration campaign 52% of respondents think that there is no adverse effect for Agora in the fines of the campaign.

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Data Analysis:
For the effective preparation we have visited Agora to gather information about customers outlook and liking levels and the super stores performance level. Concerning Agora we identify that in most of the cases consumers of Agora are 65% - 75% satisfied. Where the consumers of Agora are mostly pleased (70%80%) with the competitive price, availability of product information on the packs, co-operative manner of the shoppers all those equals with the excellence of it. Regarding convenient locations and products range they are also pleased with Agora (60-70%) but still considerable dissatisfactions exist there. Although they are providing wonderful service, still quite a handy number of their customers are not satisfied fractions to 20% - 30% almost. Where one of the major reasons behind this is sometimes ago; Agora was caught during anti-adulterated food campaign.

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5._____________________________Recommenda tion:
More or less Agora superstore is doing quite well to serve its customer. To ensure better satisfaction from customers Agora should consider following things Agora should revise their current price level to make it more attractive.

Regarding the freshness of all foods and vegetables the assurance from Agora authority will be very important to combat the image problem in anti-adulteration campaign. They should provide the crucial product informations (manufacturing date, expiry date etc) in each and every item. They can give after sells service like if any customer find any defect of any product they can change it. The locations should be a bit more diversified with some of the densely populated areas like- Malibag, Shahjahanpur, Jatrabari etc.
Product range should also be a bit more diversified by providing more

vegetable options, toys and other child options; here dress sections can also be accentuated with new fashions and trends.

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6.__________________________________Conclusio n:

Agora is a popular and matured super chain store. We selected Agora as it has a huge amount of customers who have both positive and negative conceptions about it products and services. Our research has focus on satisfaction and expectations of the customers at Agora. We hope this research will identify the key issues regarding customer satisfactions and also will provide the deviations regarding the performance. We have given some logical solutions that will help decision makers to maintain their reputation in the market. Eventually it can be easily articulated that most of the consumers of Agora Super Store are quite loyal with visiting once in a week that is a very positive determinant of customer loyalty and in most of the issues they are satisfied with the service of Agora., Where they should convert the portions of dissatisfaction immediately from some of the issues like locations, food adulteration, products range etc. immediately to ensue customer retention in the future days too.

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6.1 Appendix:
Questioner for Business Research on Agora:
1= Strongly Agree 2= Agree 3= Neutral 4= Disagree 5= Strongly Disagree 1. Gender of the participants. i ) Male ii) Female

2. How many times you go to Agora Shopping mall in a month? i) Once ii) Twice iii) 4times.

3. What is your view about the quality of their products is up to the standard? i)Yes ii) No

4. Do you think the shopping environment within the Agora shopping mall is appropriate? i) 1 ii) 2 iii) 3 iv) 4 V) 5

5. What is perception about the price that they charge is reasonable? i) 1 ii) 2 iii) 3 iv)4 V) 5

6. Do you think the shoppers of Agora are co-operative? i) 1 ii) 2 iii) 3 iv)4 V) 5

7. What do you think the range of the products of Agora is diversified? i) 1 ii) 2 iii) 3 iv) 4 V) 5

8. Do you think the locations of Agora are in convenient places? i) 1 ii) 2 iii) 3 iv) 4 V) 5

9. Do you think the products have available information like- production date, expired date etc? i) 1 ii) 2 iii) 3 iv) 4 V) 5

10. What do you think The fines that was charged to Agora in the anti-adulteration

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6.2 References:
1. The shop supervisor of Agora
2. Regular Customers of Agora from BRAC University Students. 3. Different Articles and journal about Agora.

4. Websites:

http://www.agorabd.com http://www.rahimafrooz.com/best_superstore/agora.asp
5. SPSS Example and outputs.

---------------------------- X --------------------------

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