SYNOPSIS ON

E-business and its role in inventory management

Submitted in the partial fulfillment for the Degree of MASTER OF OPERATION MANAGEMENT

2011-2012

SUBMITTED TO:Dr. Mahender Singh Counselor (IGNOU) Govt. Post Graduation Degree College, Una. SHIMLA (H.P)

SUBMITTED BY:Rampal Roll No.07197850 V Semester

INDIRA GANDHI NATIONAL OPEN UNIVERSITY, SHIMLA MAIDAN GARHI, NEW DELHI - 1100

AUTHENTICATION CERTIFICATION

I am Rampal , Roll No. 071967850 do hereby declare that the work done by me on this project is original for the partial fulfillment for the Degree of Master in Operation Management and has not submitted earlier to INDIRA GANHI NATIONAL OPEN UNIVERSITY, SHIMLA or any other University or Institution for any degree or diploma course.

Rampal

I, Dr. Mahender Singh Counselor (MTM) Govt. Degree College, Una- IGNOU, do hereby declare that the project done by Mr. Rampal a student of Master of Operation Management (V SEM.) Roll No. 071967850 has done this work originally under my guidance. The work done is originally to the best of my knowledge and belief.

Date: Place:

(Dr.Mahender Singh) Counselor IGNOU Govt. Degree College, UNA

Introduction
Many e-commerce principles were pioneered by the industry. These include the first business-to-business electronic information exchange and industry-wide electronic marketplace. This environment provided unprecedented opportunity for operations research (OR) modelling. Many companies like Airlines continue to derive billions of dollars annually from these and derivative models. The availability of reliable, low-cost communications via the Internet is not only providing new modelling challenges within the airline industry, but it is also providing similar opportunities in other industries.

Electronic Commerce is defined as "buying and selling of goods and services through electronic technology utilising on line services such as Internet, interactive television, commercial online services and screen telephones so that an organization's objective can be achieved."

In the 21st century digital technologies will push beyond the existing boundaries in all these spheres of our lives. The transition from brick-and-mortar business to "clicks" business is happening in all sectors of the economy. Any size business can have an e-commerce strategy; from a sports club selling T-shirts with their name on, to a medium-sized business selling widgets, through to a traditional retail behemoth like Wal-Mart. Some e-commerce companies sell only over the Internet; others sell both over the Internet and in standard brick-and-mortar distribution channels. Most airline managers realize that a major business transition is taking place. Some believe the various processes by which business strategies are developed will need to change. New value propositions are being promoted by e-commerce, and it is being used to give airlines competitive advantage.

Regardless of which business model many industry adopt, to be successful, many industry need to understand how the Web and e-commerce affects their business Industry need to develop an overall strategy covering: strategic management, IT infrastructure, design,

content, e-commerce systems, marketing and customer service. Industry also need to be creative and entrepreneurial. As every entrepreneur knows however, you will only be truly successful if you provide genuine value to your customers and solve a problem for them.

OBJECTIVE OF RESEARCH
The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead industry to a competitive advantage. The success of application of e-business strategy to industry depends on the value added of e-business . Currently, many companies are looking at e-business to protect their assets and to secure customer's loyalty, and to be successful in today's competitive environment. In view of the new features of Internet, the core question of this paper is:

Can an e-business system utilizing Internet technology to achieve competitive advantages for airlines?

To provide an answer to this question, the researchers conducted an online survey and develop a Customer Centric E-Business (CCEB) System Model.

The work in this paper is organized as follows: Introduction; Section 1: Research Goals, Literature Review, Research Methods, Original Contribution, and Research Outcomes;

Section 2: Research Flow Chart; Section 3: Findings and Results; and Section 4: Other Considerations. Furthermore, the work presents some pertinent strategies for airlines based on Michael Porter's Five Competitive Force Model.

With respect to the typology suggested by Porter, the results indicate that Porter's model was essential in evaluating the industry under both descriptive and elucidative aspects.

To define the value added process of customer requirements. To provide information for Civil Aviation Administration of India (CAAI), managers, and employees for decision making about application of an e-business model to Chinese airline industry.

To apply this e-business model for India and assess its comprehension to business efforts.

To develop an e-business framework that is aimed to create better customer relationships, and thus assist Indian Industry to achieve competitive advantages.

RESEARCH METHODOLOGY

PRIMARY

DATA

The research work is based upon the Primary Data that is collected from the senior and junior marketing executives. For the collection of primary data, a questionnaire is

prepared in the form of statement and comprising of two sections . First section covers the personal information of the respondent whereas in the second section there the statements, presented under different subheading. The respondent provided the information regarding their behavior and attitude towards the E Marketing . SECONDARY DATA

Undoubtedly, one of the faster-growing business sectors is Internet-based commerce, commonly called e-commerce (electronic commerce) or I-commerce (Internet commerce). E-commerce includes both B2C (Business-to-Consumer) and B2B (Business-to-Business). The demand for e-commerce systems will translate into career opportunities and new challengers for systems developers, another name for systems analysts. Advances in technology have greatly expanded the role of e-commerce in business. Some business analysts believe that the Internet is changing consumer buying habits and reshaping the economy. E-commerce is changing traditional business models and creating new ones .

Project management has been practiced since early civilization. Find out definition of projects, there types and project management related to the different fields. We will use statistical data from the following sources:-

Constraints and Limitation

On studying the current e-business models and through the literature review, most of the current research about e-business have the following limitations:

E-marketing strategies are not widely adopted by most companies. Customer' need in today's fast growing e-business environment are not properly addressed.

Almost all current models are customer data rich and information poor. Severe limitations and weakness in dealing with the challenge for most companies to sustain and create profits in the face of heavier competition and product homogenization.

Most companies focus on CSC (Customer Service Centre), but neglect the Customer-Centric requirements.

It is obvious that it is an urgent need for further research in the application and development of e-business models to companies.