Summer Internship Report On Understanding Brand Presence of Airtel By Dipika Kukreja A0101909220 MBA Class of 2011

In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2010

AMITY UNIVERSITY UTTAR PRADESH

AMITY BUSINESS SCHOOL

DECLARATION I, Dipika Kukreja student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that I have completed Summer Internship on Understanding Brand Presence Of Airtel as part of the course requirement.

I further declare that the information presented in this project is true and original to the best of my knowledge.

Date: 30/06/10

Dipika Kukreja Enroll. No: A0101909220

Place: Delhi

MBA Class of 2011

Acknowledgement

Perseverance, inspiration and motivation have always played a key role in the success of any venture. A successful and satisfactory completion of any project is the outcome of the invaluable aggregate contribution of different personal fully in radical direction, explicitly or implicitly.

Whereas vast, varied and valuable reading efforts leads to substantial acquisition of knowledge via books and allied information sources, true expertise excludes from collateral practical works and experiences.

I highly solicit my Faculty guide for launching me into this foray and for giving time-to-time suggestion and his valuable guidance, co-operation, inspiration and keen supervision to my project I also wish to express my gratitude to Ms. Preeti Sharma, Head Brand and Communication who has extended her kind help, guidance and suggestion without which it could not have been possible for me to complete this project report.

Dipika Kukreja Amity Business School

Executive Summary

Indian Telecom Sector is booming at the moment. It is an integral part of our economy. I got the privilege of working with Indias top telecom service provider Airtel in its Marketing and communication(MARCOM) department , Mobile services division of Delhi circle on the project Understanding Brand Presence of Airtel. The main objective of doing this project was to understand the most popular Value Added Service(VAS) among youth from the retailers point of view, youth requirements from a telecom operator, reviewing the presence of various telecom operators during admission time in Delhi University and to analyze the Retailers Effectiveness Index(REI) in North Delhi. For accomplishing these objectives, Questionnaire, On field observations and Mystery shopper methods were used to collect data. The main findings of the project were -SMS was found to be the most demanded VAS among youth as per retailers, Airtel is most popular and widely used brand among youth mainly because of its good network and Vodafone is the upcoming brand which has emerged as a telecom operator that provides Value for Money, Airtel was most active in promoting and reaching out to the youth during admission time in Delhi University and Airtels REI was also good as compared to other telecom operators in North Delhi region. The major suggestion on the basis of the findings is that Airtel should come up with more youth oriented products and marketing campaigns as Vodafone is catching up and is close to Airtel in all the aspects. So Airtel must keep a tab of all the activities that its competitors are carrying out, specially Vodafone to retain its position as a market leader.

CONTENTS

Declaration Certificate from Industry Guide

Certificate from Faculty guide

Acknowledgement

Executive Summary

S.No.

Chapter Name

Page No.

Introduction

Literature Review

26

Research Methodology

29

Data Collection

30

Data Interpretation & Analysis

32

Conclusions & Suggestions

65

References

Annexure 7

Introduction

Indian Telecom Industry

The Indian telecommunications industry is one of the world's fastest growing industries, with 653.92 million telephone (landlines and mobile) subscribers and 617.53 million mobile phone connections as of May 2010. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. The Indian Mobile subscriber base has increased in size by a factor of more than one-hundred since 2001 when the number of subscribers in the country was approximately 5 million to 617.53 million in May 2010. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013 . Furthermore, projections by several leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the China by 2013. The industry is expected to reach a size of Rs 344,921 crore (US$ 73.47 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. According to analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. In 2008-09 the overall telecom equipments revenue in India stood at Rs 136,833 crore (US$ 29.15 billion) during the fiscal, as against Rs 115,382 crore (US$ 24.58 billion) a year before.

Indian Telecommunications at a glance (As on 31st March 2009) Rank in world in network size Teledensity (per hundred populations) 36.98 Telephone connection (In million) Fixed 37.96 Mobile 391.76 Total 429.72 Village Public Telephones Covered (Out of 66,822 uncovered villages) Foreign Direct Investment (in million) (from January 2000 till January 2009) Licenses issued Basic CMTS UAS Infrastructure Provider I ISP (Internet) ISP with Telephony (Broadband) National Long distance International Long Distance 2 39 240 177 349 125 26 24 275,441 57,167 3rd

Cellular operators and circles in India

There are mainly 12 cellular operators and 28 circles in India. Some of the operators provide only GSM network, some only CDMA newtork and few of them provide both GSM and CDMA network. Table below illustrates the technology supported and circle wise details of cellular operators in India.


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Indian operators and their market Share

The graph below explains the market share of Indian mobile operators. It can be noticed that Bharti Airtel leads the race in subscribe base followed by Reliance telecom. Third in the race is Vodafone Essar.


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1.6 billion population in India. Service providers find great potential in tapping the Indian market for mobile services. In turn mobile users are interested in exploring various mobile services. Last year i.e. March 2008 , number of mobile subscribers was 260 million. It can be noted that there has been tremendous growth in subscriber base, hence adding immense revenues for service providers in India. 11

Major Players There are three types of players in telecom services: State owned companies (BSNL and MTNL) Private Indian owned companies (Reliance Infocomm, Tata Teleservices,) Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications)

BSNL Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLSVPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 46 million line basic telephone capacity, 8 million WLL capacity, 52 Million GSM Capacity, more than 38302 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 614755 Rkm of OFC Cable, 50430 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.6 lakhs villages. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services.

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BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer. BSNL cellular service, CellOne, has 55,140,282 2G cellular customers and 88,493 3G customers as on 30.11.2009. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified telecom training institute. Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $14.37 billion). The turnover, nationwide coverage, reach, comprehensive range of telecom services and the desire to excel has made BSNL the No. 1 Telecom Company of India.

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MTNL MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenue for telecom development needs of Indias key metros Delhi, the political capital and Mumbai, the business capital of India. In the past 17 years, the company has taken rapid strides to emerge as Indias leading and one of Asias largest telecom operating companies. Besides having a strong financial base, MTNL has achieved a market share of approximately 13% of the Indian telecommunication network with a customer base of over 4.74 million lines. The company has also been in the forefront of technology induction by converting 100% of its telephone exchange network into the state-of-the-art digital mode. The Govt. of India currently holds 56.25% stake in the company. In the year 2002-03, the company has not only consolidated the gains but also focused on new areas of enterprise viz. Joint Ventures for projects outside India, widened the cellular and CDMA-based WLL customer base , set up internet and allied services on all India basis.

Bharti Airtel Airtel comes from Bharti Airtel Limited, one of Asias leading integrated telecom services providers with operations in 18 countries across Asia and Africa. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.

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Reliance Communications Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). Reliance ADA Groups flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 100 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain.

TATA Teleservices Ltd.

Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata Group had revenues of around USD 70.8 billion in Financial Year 2008-09, and includes over 90 companies, over 363,039 employees worldwide and more than 3.5 million shareholders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of Indias 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market. The companys network has been rated as the Least Congested in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys.

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Vodafone Essar Vodafone is the world's leading international mobile communications group with approximately 341 million proportionate customers as on 31 March 2010. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas. **Figures from Cellular Operators Association of India, May 2010

Idea IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. IDEA Cellular is a leading GSM mobile services operator in India with 67 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added & GPRS services such as Blackberry, Datacard, Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.

IDEA offers affordable and world-class mobile services to varied segments of mobile users. Be it high end users, or low-end, price sensitive consumers - IDEA's tariff plans are designed to suit every pocket.

16

With a vision of delighting its customers while meeting their individual communication needs anytime, anywhere, IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators to ensure that customers are always connected while on the move, within the country or other parts of the world. IDEA is the winner of 'The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2008-09. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for "Best Billing and Customer Care Solution for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India for 2007 and 2008 at the Annual Asian Mobile News. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,30,000 employees belonging to 30 nationalities. The Group has been adjudged the '6th Top Company for Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt Associates, in partnership with The RBL Group, and Fortune. The Group has also been rated 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.

17

Recent Trends Telecom Regulatory Authority of India (TRAI) released its Nov 2009 telecom subscription data. Indian Telecom Industry reported a 3.3% month-to-month growth in Nov 09.
y y y y

54.3 crore people in India with a Telephone connection Tele-density at 46.32 1.76 new wireless connections in Nov 09 Broadband Subscription at 75.5 lakhs

Indian Telecom Industry in India has reported robust growth in 2009 despite global economic slowdown thanks to the affordable tariff options and attractive offers from different mobile service providers. Total 30th Nov 2008 30th Nov 2009 Change 37.413 54.320 45.19% Tele-Density 32.34 46.32 Wireless 33.608 50.604 50.57% Wireline 3.805 3.716 -2.34%

16.9 crore new phone connections have been added in last 12 months period a 45.19% growth. Wireless segment reported 50.57% growth in the period but Wireline connections decreased by 2.34% in the period a major setback to BSNL and MTNL which holds majority of Wireline connections in India.

18

Tata Nov 08 Nov 09 Change 3.1016 5.3992

BSNL 4.5279

Vodaphone 5.8764

Airtel 8.2920

Reliance 5.9569

Idea 3.2809 5.5905

Aircel 1.5375 2.9354

6.0780 34.2%

8.8607

11.6013 39.9%

9.0987 52.7%

74%

50.8%

70.4%

90.8%

Aircel, Tata Teleservices and Idea reported highest growth in the last 12 months period. In Nov 2009 Tata Teleservices added more number of connections (18.84%) followed by Bharti Airtel (15.85), Vodaphone (15.74%) and Reliance Communications (15.7%) a clear signal that subscribers are more inclined to attractive tariff plans. Reliance made a major improvement in Nov 09 (15.7%) compared to Oct 09 (12.56%) due to the Simply Reliance attractive tariff structure. BSNL also advanced in Nov 09 may be due to the introduction of its 3G services in some cities. One thing is very clear from last few months data customers are looking for attractive tariff plans and cheap call rates, they cannot be fooled with just some simple freebies like extra talk time or an extended validity offer. December month data may give more clear picture as Uninor started its operation in India in Dec 09 with a very simple packages with lowest call rates. Prior to Tata Docomos entry Mobile service providers in India were attracting customers with simple freebies like talk time offers, extended validity, cheap calls to same provider numbers, low night talktime etc while holding the actual call rates at very high levels. But that things are the past. Now customers have so many options. Customer is the King now. Providers have to come down to earth to survive in this highly competitive telecom market in the world.

19

Bharti Airtel

Airtel comes from Bharti Airtel Limited, one of Asias leading integrated telecom services providers with operations in 18 countries across Asia and Africa. Bharti Airtel since its inception, has been at the forefront of technology and has pioneered several innovations in the telecom sector. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.

Business Divisions

Mobile Services

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

Airtel Telemedia Services

The group offers high speed broadband internet with a best in class network. With Landline services in 94 cities we help you stay in touch with your friends & family and the world. Get world class entertainment with Indias best direct to home (DTH) service digital TV in more than 150 cities

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Enterprise services

Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier customers. This division comprises of the Carrier and Corporate business unit. Enterprise Services is regarded as the trusted communications partner to India's leading organizations, helping them to meet the challenges of growth

Digital TV Services

Discover the magical experience of digital enterainment with Airtel. From DVD quality picture and sound,the best and widest variety of channels and programmes to the best ondemand content on Airtel Live, your tv viewing experience change forever with digital TV from Airtel!

Vision & promise

By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses
We

at Airtel always think in fresh and innovative ways about the needs of our customers

and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more.

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Airtel Brand

Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven to seize the day with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achivement and continues to lead.

As India's leading telecommunications company Airtel brand has played the role as a major catalyst in India's reforms, contributing to its economic resurgence.

Today we touch peoples lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporates. We also connect Indians living in USA, UK and Canada with our callhome service.

Bharti Airtel is 3rd largest in-country mobile operator in the world 6th largest in-country integrated telecom operator in the world Ranked number 5 in the best performing technology companies in the world by BusinessWeek Indias most innovative company by Wall Street Journal Winner of Gallup Great workplace for being one of the best places to work worldwide Ranked 188 in the FT 500 worlds largest companies 2009 ranked by Financial Times

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Factsheet
Name Business Description Bharti Airtel Limited. Provides mobile services in all the 22 telecom circles in India, Srilanka and Bangladesh. Was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 89 cities in India. Also offers DTH and IPTV services. Established Proportionate Revenue July 07, 1995, as a Public Limited Company Rs. Rs. 396,150 369,615 million million (year (year ended ended March March 31, 31, 2010-Audited) 2009-Audited)

As per US GAAP Accounts Proportionate EBITDA Rs. 160,268 million (year ended March 31, 2010 - Audited) Rs. 151,678 million (year ended March 31, 2009 - Audited) As per US GAAP Accounts Shares in Issue Listings 3,797,530,096 as at Mar 31, 2010 The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE) Market Capitalisation Customer Base 130,616,487 GSM mobile and 3,092,009 Telemedia Customers (status as on Apr 30, 2010) Operational Network Provides GSM mobile services in all the 22 telecom circles in India, Srilanka and Bangladesh. Was the first private operator to have an all India presence. Provides telemedia services (fixed line) in 89 cities in India.

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Registered Office

Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj Phase II New Delhi - 110 070. Tel. No.: +91 11 4666 6100 Fax No.: +91 11 4666 6411

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Bharti Airtel- Organization Structure

25

Literature Review
Indian telecom sector has been one of the favorite destinations for investments by global investors, be it private equity majors or venture capitalists. Last few years have witnessed many activities on the foreign direct investment front with world's leading telecom operators picking up large stakes in domestic operators.

Meanwhile, listed telecom operators such as Bharti Airtel, Reliance Communication, Idea Cellular and Tata Communication have emerged as favourites among foreign institutional investors on Dalal Street. With a clear focus on customers, quality services and new brands, the sector is witnessing new highs under the leadership of some eminent professionals in the industry. The powerhouse behind India's largest telecom empire, Sunil Mittal, Chairman and Group CEO, Bharti Enterprises, built the company from scratch. Under his guidance, the company has grown from a basic telecom equipment provider to an integrated telecom solutions provider with a presence across all the 22 telecom circles in India and an aggregate subscriber base of 105 million customers (as of June 30, 2009). The company's revenues grew from Rs 1500 crore in FY02 to over Rs 37,000 crore in 2009, representing a compounded annual growth rate of 58% in last seven years. Mr Mittal's strong business acumen gives him a flair for sensing new business opportunities; like the $23 billion deal between Bharti Airtel and South African Company, MTN, has provided a pivotal development in the sector. It has marked the entry as the biggest overseas deal to date, surpassing Tata's acquisition of Corus for 12.2$ billion. In a similar move, Japanese mobile operator NTT DOCOMO acquired a 26% stake in Tata Teleservices (TTL). For some time, TTL has been jockeying to find a market niche in the telecom space, juggling a number of usage and payment schemes and services. Anil Sardana, Managing Director of Tata Teleservices Limited spearheaded these differentiation efforts, which have culminated in the DOCOMO deal.

26

Having orchestrated significant turnarounds in previous ventures, Mr Sardana is wellequipped to handle the challenges of the telecom sector. Under his visionary guidance, the company has gone through a period of strong growth and performance, which resulted in significant increases in market penetration and subscribers' acquisition.

Other strides in the sector during the year included policy initiatives pertaining to the allocation of spectrum for the 3G and broadband wireless access (BWA) services and mobile number portability. This has led several players take advantage and get ahead of their pack.

Mr S P Shukla, President, Wireless, RComm said that the company has been aggressively making inroads in rural India through high-speed wireless internet service plan along with some other value-added services specific to the rural needs. "The next wave of telecom growth is emerging from rural India. RComm is committed to drive this exponential growth through innovative service offerings and tariffs," said Mr Shukla.

His farsightedness and proactive approach has enabled Reliance to achieve cash break -even in just 3 years. Mr Shukla has been a pioneer in the Indian mobile industry with the launch of first SMS and first prepaid cars in India. Under his leadership, Reliance took the lead in postpaid offerings in its first year itself. This year, Mr Shukla also led the launch of the national GSM service by Reliance, which created history with five million mobile subscriber addition in January 2009.

With competition within the telecom sector intensifying, the industry is in need of strong leadership to direct and channel growth. The prominent leaders in the telecom industry will have their work cut out for them as they aim to deliver innovative offerings and add more value for their customers.

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OBJECTIVES OF THE STUDY

1. To know which VAS( Value Added Service) is mostly used by youth from the retailers point of view. 2. To study the promotional activities and analyze the presence of various telecom operators in Delhi University during 1st-15th June 2010. 3. To understand Youth requirements from a telecom operator and its attitude towards Airtel. 4. To analyze the Retailers Effectiveness Index(REI) of Airtel in North Delhi area.

SCOPE OF STUDY The research to analyze most popular VAS, youth requirements from a telecom operator has been confined to Delhi University campuses( North and South) only and studying of REI has been in areas of North Delhi only.

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RESEARCH METHODOLOGY

Introduction

This section aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results.

Descriptive Research

The descriptive research conducted embraced a large proportion of the research. It provided an accurate measure of some aspects of the market environment.

Target Population
y

For the purpose of getting response from retailers, the target population was retailers in the south and the north campus of Delhi University only.

For getting the response from youth, the respondents were taken from Delhi University(south and the north campus) only.

For the purpose of analyzing the Retailers Effectiveness Index(REI) of Airtel in North Delhi, Kamla nagar, Shakti nagar and Mukerji nagar area were taken.

Sample Size
y

30 retailers were selected for the purpose of analyzing the most popular VAS among youth as per retailers.

y y

50 youth were taken to analyze the youths requirements from a telecom operator. 32 retailers were taken to analyze Retailers Effectiveness Index(REI) of Airtel in North Delhi.

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Data Collection method

Questionnaire The questionnaire method has come to the more widely used and economical means of data collection. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to questions, written or oral. The researchers found it essential to make sure that the questionnaire was easy to read. It was also important as researchers to respect the samples time and energy hence the questionnaire was designed in such a way, that its administration would not exceed 8-10 mins. These questionnaires were personally administered.

Fieldwork Important considerations in the fieldwork were : 1. Respondents were kept at outmost ease before filling of the questionnaires. For this some of the reluctant respondents were ensured that the questionnaire had been drafted in the simplest language and would not take a lot of time.

2. Respondents were also ensured that their information would be kept with utmost confidentiality.

3. Social consideration of language was taken and since our group members come from different regions of the country, respondents were assigned appropriately.

4. We had made sure that the questionnaires were filled by ourselves not only for their convenience but also because of questions stressing on unaided awareness gauge. However there were some respondents who were reluctant in that and wanted to fill the questionnaire themselves and hence we allowed them to fill the questionnaires on their own.

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5. We made sure that we do not influence the respondents in filling up of their responses in any form. Sometimes when the respondents were stuck up with some of the difficult questions like ranking the brands according to their value of money, we had made sure not to give any kind of assistance to the respondents.

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DATA ANALYSIS AND INTERPRETATION

Based on the type of data collected and the target segment with the appropriate statistical methods, inference should be made. The response set of one variable is compared with another set of variable to ensure a detailed analysis of data.

I have used SPSS and MS- Excel software to analyze the data collected.

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Analysis of Retailers feedback on youths response towards VAS(Value Added Services)

1. Number of students walking in each day in a store in North and South campus.

Area * Number of students walking in each day Cross tabulation Count Number of students walking in each day Less than 10 Area North campus South campus Total 0 1 1 10-20 4 1 5 20-30 6 3 9 30-40 5 0 5 40-50 1 1 2 More than 50 6 2 8 Total 22 8 30

South Campus
12%

25%
12% 13% 38% 0%

less than 10

10-20

20-30

30-40

40-50

more than 50

33

0%

18%

North Campus

less than 10

10- 0

0- 0

Interpretation: In North campus maximum number of respondents said that around 20-30 and more than 50 youth visit their store and this number was 20-30 in case of South campus.

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5%

7%

7%

0-40

40-50

more than 50

2. Preferred connection by youth

Area * Preffered Connection Cross tabulation Count Preffered Connection Airtel Area North campus South campus Total 11 5 16 Vodafone 9 3 12 Idea 1 0 1 Aircel 1 0 1 Total 22 8 30

Interpretation: Airtel is the most preferred connection by youth in North as well as South campus, however Vodafone is also preferred and is very close to Airtel. Other players are almost negligible.

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3. Handset preferred and the telecom operator used

Preffered Connection * Popular Handet Crosstabulation Count Popular Handet Nokia Preffered Connection Airtel Vodafone Aircel Total 2 4 0 6 Sony ericson 0 1 0 1 LG 0 0 1 1 Others 1 2 0 3 Total 3

1 11

36

Interpretation: Nokia is the most popular handset among youth who are using Airtels and Vodafones telecom services as per retailer.

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4. Connection preferred and the monthly expenditure on VAS

Preffered Connection * Monthly Expenditure on VAS by youth Crosstabulation

Count Monthly Expenditure on VAS by youth Less than Rs.100 Preffered Connection Airtel Vodafone Idea Aircel Total 2 2 0 0 4 Rs.100-200 10 6 0 1 1

More than Rs.200 4 4 1 0 9

Total 16 12 1 1 30

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Interpretation: As per retailers, most of the youth visiting their store spends around Rs.100200 on the Value Added Service used by them whether its Airtel, Vodafone or Aircel.

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Analysis of Youth Requirements from a telecom operator

1. Number Of People Using Different Telecom Operators Services-Gender Wise

which telecom operator's services are using currently? * Gender Crosstabulation

Count Gender Male which telecom operator's services are using Airtel currently? Vodafone Idea Aircel Others Total 10 2 2 3 2

Female 11

Total 21 1 4 2 6 50

10

2 0 3 23

40

Interpretation: Majority of the respondents use either Airtel or Vodafone. Out of the sample of 50 youth,21 use Airtel and 17 use Vodafone. Out of 21 users of Airtel, 10 were males and 11 were females and in case of Vodafone 10 were males and 7 were females out of total of 17 users.

41

2. Number Of People Using Different Telecom Operators Services Age wise

which telecom operator's services are using currently? * Age Crosstabulation Count Age 15-18 years which telecom operator's Airtel Vodafone Idea Aircel Others Total 1 1 1 0 0 3 18-21 years 1 0 0 0 0 1 21-24 years 12 12 2 2 2 30 24-2 years

Total 21 1 4 2 6 50

services are using currently?

4 1 0 4 16

42

Interpretation: Maximum respondents were in the age group of 21-24, where 11 people use Airtel and 8 use Vodafone. In all other age groups the usage of Airtel and Vodafone is almost equal.

43

3. Reason For Choosing The Current Telecom Operator

which telecom operator's services are using currently? * what made you opt for the above chosen operator Crosstabulation Count what made you opt for the above chosen operator Value Flexible recharge Good network Which telecom Airtel 10 options 2

Added tunes Brand value 5 3 0 0 2 10

Recommendati ons friends, relatives etc. 4 4 2 0 2 12 Total 21 1 4 2 6 50

Services(SMS, Caller etc) 0 1 0 0 0 1

from

operators services are you using currently?

Vodafone 2 Idea Aircel Others 1 0 0 13

1 2 2 14

Total

44

Interpretation:

The major reason of choosing Airtel by youth is its Good Network. For Vodafone it is its Flexible Recharge Options.

45

4. Services Mostly Used By Youth

Which service do you use the most? * Gender Crosstabulation Count Gender Male which service do you use the SMS most? Night calling Full talk time others Total 8 6 12 1 2

Female 10 2 11 0 23

Total 18 8 23 1 50

Interpretation: The services mostly used by youth are Full talk time and SMS.

46

ANOVA Analysis: To find out whether the level of Importance attached to various factors differs among Males and Females. Ho- There is no difference between the level of Importance attached to various factors among Males and Females. Ha- There is difference between the level of Importance attached to various factors among Males and Females. Level of significance- 5%
Descriptives 95% Confidence Interval for Mean Std. N Importance of Network while Male buying a connection Female Total Importance recharge of options Flexible Male while Female Total 2


Std. Error .095 .106 .0 1 .000 .000 .000 .130 .133 .092 .098 .106 .0 1 .132 .119 .089 .142 .158 .104 .194 .23
  

Lower Bound 4.18 4.26 4.28 5.00 5.00 5.00 2.81 2.



Upper Bound 4.5

  

Mean 4.3
 

Deviation .492 .511 .499 .000 .000 .000 .6 5 .638 .652 .509 .50
 

Minimum 4 4 4 5 5 5 2 2 2 4 4 4 3 3 3 3 3 3 2 2 2

Maximum 5 5 5 5 5 5 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5

23 50 2


4.48 4.42 5.00 5.00 5.00 3.0

4. 0 4.56 5.00 5.00 5.00 3.34 3.32 3.25 4.68 4.65 4.60 3.90 3.90 3.82 4.48 4.46 4.3

23 50 2
    

buying a connection

Importance of Value Added Male Services connection Importance of while buying a Female Total Tariff Plan Male Female Total Importance Charges connection of Roaming Male buying a Female Total

23 50 2

3.04 3.06 4.48 4.43 4.46 3.63 3.65 3.64 4.19 4.13 4.16 3.41 3. 4 3.56


2.8

4.28 4.22 4.32 3.36 3.40 3.46 3.89 3.80 3.95 3.01 3.25 3.26

while buying a connection

23 50 2

.503 .688 .5 3 .631 . 36 . 5

    

while

23 50 2

Importance of Brand Value Male while buying a connection Female Total Importance Recommendation buying a connection of Male while Female Total

23 50 2

. 38 1.010 1.13
 

23 50

1.0 2

.152

47

3.81 4.23 3.86

ANOVA Sum of Squares df Importance of Network while Between Groups buying a connection Within Groups Total Importance recharge of options Flexible Between Groups while Within Groups Total Importance of Value Added Between Groups Services connection Total Importance of Tariff Plan Between Groups Within Groups Total Importance Charges connection Total Importance of Brand Value Between Groups while buying a connection Within Groups Total Importance Recommendation buying a connection Total 56.320 49 of Between Groups while Within Groups 19.520 .03


Mean Square .145 .251

F .5
  

Sig. .451

.145 12.035 12.180 .000 .000 .000 .012 20.808 20.820 .02


1 48 49 1 48 49 1 48 49 1 48 49 1 48 49 1 48 49 1 48

.000 .000

buying a connection

.012 .434

.02

.8 1

while

buying

a Within Groups

.02

.105

. 4

while buying a connection

12.393 12.420 .006 19.514

.258

of

Roaming Between Groups buying a Within Groups

.006 .40


.016

.901

while

.03

.06

. 9

26.683 26. 20 1.36

 

.556

1.36

1.194

.280

54.953

1.145

Interpretation: the calculated value for all the factors comes out to be greater than the level of significance, therefore we accept Null Hypothesis i.e. there is no difference between the level of Importance attached to various factors among Males and Females.

48

 

 

 

5. Monthly Expenditure On Telecom By Youth

what is your monthly spending on mobile bills?(talk time balance,SMS etc) * Gender Crosstabulation Count Gender Male what is your monthly spending Less than Rs.300 on mobile bills?(talk time Rs.300-600 Rs.600-900 More than Rs.900 Total balance,SMS etc) 5 5 2


Female


Total 1


10


9 6 1 23

16 11 6 50

Interpretation: Majority of the respondents spend either less than Rs.300 or Rs.300-600. The number of male and female respondents in the bracket of Rs.600-900 is almost equal. In the bracket of more than Rs.900, the number of males is more than females. 49

6. Satisfaction Level Of Youth with Their Current Telecom Operators

Which telecom operator's services are using currently? * What is your level of satisfaction with your current telecom service provider? Crosstabulation

Count what is your level of satisfaction with your current telecom service provider? Highly Dissatisfied which telecom operator's Airtel Vodafone Idea Aircel Others Total 0 1 1 0 0 2 Dissatisfied 0 0 1 0 2 3 Neither Satisfied nor Dissatisfied 9 9 0 2 2 22 Satisfied 12


Total 21 1 4 2 6 50


services are using currently?

2 0 2 23

50

Interpretation: All the users of Airtel were either Highly Satisfied of Satisfied with Airtels services. For other players, few users of Vodafone, Idea and Tata were Dissatisfied with their respective service providers because of their poor customer service.

51

7. Youth Perception Of Company Providing Value For Money

which of the following companies provide "value for money"? Frequency Valid Airtel Vodafone Idea Aircel Others Total 18 20 5 2 5 50 Percent 36.0 40.0 10.0 4.0 10.0 100.0 Valid Percent 36.0 40.0 10.0 4.0 10.0 100.0 Cumulative Percent 36.0


6.0

86.0 90.0 100.0

Interpretation: Majority of the respondents feel Vodafone provides Value For Money mainly because of its variety of Flexible recharge options. Next to Vodafone is Airtel with 36%, the reason being its Great Network.

52

8. Improvements/changes Airtel Should Make As Per Youth

what change/improvement would you like Airtel to make?(if you are an Airtel customer) Frequency Percent Valid Lower call rates, better SMS Packs. Number Portability Reduced STD rates charges Free customer care service Everything is good. Introduce 3G Stop unnecessary 8 1 1 promotional 1 16.0 2.0 2.0 2.0 16.0 2.0 2.0 2.0 94.0 96.0 98.0 100.0 35 2 and roaming 2


Valid Percent Cumulative Percent 0.0

   

0.0

0.0 4.0 8.0

4.0 4.0

4.0 4.0

messages Total 50 100.0 100.0

53

Interpretation: 70% of the respondents feel Airtel should come up with new variety of Schemes with lower call rates and better SMS packs.

54

Analysis of the Presence of various Telecom Operators in DU Campuses during 1st-15th June 2010

Service Providers Airtel

Spl. Campus pack

Yes

Features 1)340 free national+ local SMS

Notes

2)Free lifetime incoming 3)1p/sec calling 4)Night calling @Re.1/20 min Vodafone yes Reduced Rates: 1)Special rates

applicable within the college area

1)All local calls @1p/2sec

2)Daily

decrement

of Re 1 applicable
2)All STD calls @2p/2sec

3)Calls from

originating the campus

area will start with a beep sound

3)SMS @60P

4)Campus area can also be identified by the cell information display CAMPUS 5)All calls from reading

outside the campus premises@ 1.2p/sec and SMS @ 60p flat

55

6)Tariff validity of 3 years 7)Campus card tariff benefit will not be applicable recharge if with you any

other tariff bonus card or Rs 40 bonus card.

Idea Aircel

No No

56

Promotional Activities in Campuses

North Campus Communication level and Service provider Activities 1)Free Sim Visibility Card. Medium, reaching out to the youth only Good. Representatives

2)Outside University Metro outside station, informing people station

metro well versed about the new and pack and the schemes

about campus pack and its hoardings of campus offered. Vodafone benefits 1)Free Sim pack in campus. Card. Medium to High, Good. Representatives

2) Canopy inside University inside and outside well versed about the Metro station and around metro station and schemes offered. campus, informing people inside metro train about the "Your Gang" offer towards university. and Idea the various usual

schemes . Low, cab service Poor. No visibility and

Free cab service to students offered only in the communication. from University metro initial few days, rest

station to various colleges no other activity or Aircel in campus 1)Free Sim scheme. Card. High, outside metro Good. Representatives

2)Outside University Metro station

and well versed about the new

station, informing people everywhere around pack and the schemes about various schemes and the campus. Airtel cab moving around Airtel the campus. offered.

57

South Campus Service provider Activities None Visibility Zero Communication level and reaching out to the youth Zero

Vodafone Canopy opposite venketeshwara college Idea None Zero Zero Low Limited

Aircel Small stall Medium Limited

outside Atma ram college. Airtel

58

Findings:

Telecom operators

Promoters

Hoardings

Cab

Canopies

Visibility

Communication and Reach to the youth

Airtel

Yes

No

Yes

Yes

High

Good

Vodafone

Yes

Yes

No

No

Medium

Average

Idea

Yes

Yes

No

Yes

High

Good

Aircel

No

No

Yes

No

Low

Poor

59

Ascertaining Retailer Effectiveness Index( REI) Of Various Telecom Operators in North Delhi

Parameters on which REI is ascertained:

1) Noticeability- on the basis of number and placement of different elements like posters, shelf strips etc. in a retail outlet. 2) Recommendation of the Retailer- the brand recommended by the retailer to a customer.

60

1. Retailers Recommendation of Telecom Operators( First 3 Priorities)

Retailer's recommendation 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2.Vodafone 3.Reliance 1. Airtel 2. Vodafone 3. Aircel 1. Airtel 2. Aircel 3. Vodafone 1. Vodafone 2. Idea 3. Airtel 1. Vodafone 2. Airtel 3. Idea 1. Vodafone 2. Reliance 3. Aircel 1. Idea 2.Airtel 3. Vodafone Total

Frequency 15 2 2 1 1 9 1 1 32

Retailer's Recommendation(First 3 Priorities)

3%
3%
   

1. irtel 2. 1. irtel 2.
1. irtel 2.
 ! !  

af

e 3. ircel
 % # $#

28% 47% 1. 1. 1. 3%
3%

1. irtel 2. ircel 3.
   

af af af

e 2. I ea 3. irtel e 2. irtel 3. I ea

e 2. Relia ce 3. ircel
  

1. I ea 2. irtel 3. 6%
7%

af

Interpretation: 47% of the retailers recommend Airtel first followed by Vodafone and then Idea.

61

" ! % # $# "   

    

 

af

e 3. I ea e 3.Relia ce

af

af

2. Retailer's Recommendation( 1st Priority)

Retaler's Priority) Airtel Vodafone Idea Total

Recommendation(

1st Frequency

20 11 1 32

Retailer's Recommendation( 1st Priority)

3%

34%

Airtel
)' (' &

af

63%

I ea
(

Interpretation: Airtel is the Brand which is the first priority of retailers when it comes to recommending to the customers. 63% of the retailers surveyed, first recommend Airtel.

62

3. Reason For Recommending a particular Telecom Operator

Reason For Recommendation Airtel Vodafone Idea Total

Good Network 16 3 0

High demand, Good Promotion 0 7 1

Brand Value 4 1 0

Total 20 11 1 32

18 16
14

12 10
8

6 4
2

0
Good Network High demand, Good Promotion Brand Value

Airtel

Vodafone

Idea

Interpretation: The major reason for recommending Airtel is its Good Network. However for Vodafone, the reason is not by way of recommendation, it is its Promotion which has lead to its high demand.

63

4. Noticability of various Telecom Operators

Telecom Operators Elements Posters Shelf Strip Danglers

Airtel

Vodafone

Idea

Aircel

96 64 60

96 28 48

80 24 48

32 18 24

120 100 80 60 40 20 0 Airtel Vodafone Idea Aircel

Posters

Shelf Strip

Danglers

Interpretation: Airtel is good on Noticeability. Whether it is Posters, Shelf Strip or Danglers, it has got the highest number. However Vodafone is very close to Airtel.

64

Conclusions and Suggestions

Retailers feedback on youths response towards VAS(Value Added Services)

The most popular VAS among youth is SMS followed by Internet. The use of other VAS like caller tunes, games etc. is almost negligible. As per retailers, Airtel is mostly used connection by youth followed by Vodafone. Nokia is the handset that is most popular among youth and sells the most. The monthly expenditure on VAS by youth is on an average Rs. 100-200.

y y y y y

Youth Requirements from a telecom operator

Airtel and Vodafone are the most preferred Brands among youth. Although Airtel has slightly higher number of users than Vodafone but still people perceive Vodafone as a Brand that provides Value for Money because of its flexible recharge options. Reason why Airtel lags behind Vodafone in terms of providing Value for money: Almost all the schemes offered by both the companies are same. The only aspect which attracts youth is that Vodafone has branded and offered its various schemes differently like Bonus Card , Apne Minutes etc. So the reason behind Airtel lagging behind Vodafone in terms of providing Value for Moneyis the lack of communication and awareness that youth has of Airtels offerings.

There is still a mindset of people that Airtel is somewhat expensive because of its positioning in the market in such a way.

65

Presence of various Telecom Operators in DU Campuses during 1 st-15th June 2010

Airtel and Idea were most active and visible in both the campuses. Vodafone was somewhat active in the north campus only. Aircel was present for initial few days at the north campus only where too it failed to mark its presence. Other small players were nowhere in the picture.

Retailer Effectiveness Index( REI) Of Various Telecom Operators in North Delhi

Airtel is the most recommended brand by retailers in North Delhi region followed by Vodafone.

The major reason for recommending Airtel is its Good Network. For Noticeaability also, Airtel is highly visible but Vodafone too is not far behind. Overall, Airtels REI is good in North Delhi region. However Vodafone is also catching up.

66

Suggestions

Youth perceive Airtel as an expensive brand as compared to other players especially Vodafone, whereas the fact is that the tariff rates and the plans offered by all the companies are similar. Therefore Airtel should communicate its offerings and reach out to youth by revising its advertisement campaigns.

The website of Airtel is not user friendly as all the information regarding the tariff plans and the schemes is displayed in a cumbersome manner. Whereas, if we see the websites of its competitors like Vodafone, all the information is accessible easily. Its plans etc. are displayed in an attractive manner like chota recharge, bonus cards etc. Therefore Airtel must make the required changes.

While conducting youth survey, many people associated Airtel as a brand for their parents or people older to them. So Airtel must target youth in a more effective manner by creating and communicating youth oriented products.

67

Bibliography

Naresh K Malhotra- Marketing Research

http://en.wikipedia.org/wiki/Communications_in_India

http://www.bsnl.co.in/about.htm

http://delhi.mtnl.net.in/glance/index.htm

http://www.tatateleservices.com/t-aboutus-ttsl-organization.aspx

http://www.vodafone.in/existingusers/pages/aboutus.aspx

http://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_Abou tIdea http://www.dot.gov.in/osp/Brochure/Brochure.htm#ITG

http://economictimes.indiatimes.com/articleshow/5049103.cms

http://airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/

68

Annexure
RETAILERS QUESTIONNAIRE

YOUTHS RESPONSE TOWARDS VAS

Q1). How many youth walk in at your store in a day?

a) b) c) d) e) f)

Less than 10 10-20 20-30 30-40 40-50 More than 50

Q2). What do the youth demand for?

a) b) c)

Handsets with connection Only Handsets (Go to Q3) Only connection ( Go to Q4)

Q3). Which is the most popular Handset Brand among youth?

a)

Nokia

b) Sony Ericson c) Samsung

d) Motorola e) f) Blackberry LG

g) Others, please specify__________________

69

Q4). Which of the following is mostly demanded Connection by the youth? a) Airtel b) Vodafone c) Idea d) Tata Docomo e) Any other, please specify________________

Q5). Which of the following are mostly used VAS products by the youth?

a) b) c) d) e) f)

SMS Internet MMS Games Hello tunes Others, please specify________________

Q6). Amongst few listed below, which are the VAS products that have rapid growth?

a) SMS b) Internet c) MMS d) Games e) Hello tunes f) Others, please specify________________

70

Q7). On the basis of option chosen above, how much do you think on an average a youth spends on it every month?

a) b) c)

Less than Rs.100 Rs.100 200 More than Rs.200

Q8). How do you see VAS products as perceived by the youth in the future ahead? _____________________________________________________________ ______________________________________________________________ ______________________________________________________________ _______________________________________________________________

Q9). Any other service that a consumer asks for apart from those listed above?

__________________________________________________________ _____________________ _____________________________________ Personal Information: Name: Address: Contact Number

71

Questionnaire Understanding Youth Requirements from a Telecom Operator Q1) Which Telecom operators services are you using currently? 1. Airtel 2. Vodafone 3. Idea 4. Aircel 5. Virgin Mobile 6. MTS 7. Others, please specify__________

Q2) What made you opt for the above chosen operator? 1. Good network 2. Flexible recharge options 3. Value Added Services (SMS, caller tunes etc.) 4. Brand value 5. Recommendations from friends, relatives etc.

Q3) How important the following factors are to you when you buy a new connection. (Please tick the appropriate box, 1 being least important and 5 being most important factor.) 1 Network Flexible recharge options Value Added Services (SMS, Internet etc.) Tariffs plan Roaming Charges Brand value Recommendations friends, relatives etc. from 2 3 4 5

72

Q4) Which of the following services do you use the most? 1. SMS 2. Night calling 3. Full talk time 4. Any Other, please specify________________

Q5) What is your monthly spending on your mobile bills (Talk time balance, SMS, caller tunes etc.)?

1. Less thanRs.300 2. Rs.300-600 3. Rs.600-900 4. More than Rs.900

Q6) Which talk time recharge pack do use the most?

____________________________________________________________________

Q7) What is your level of satisfaction with your current telecom service provider?

1. Highly dissatisfied 2. Dissatisfied 3. Neither satisfied nor dissatisfied 4. Satisfied 5. Highly satisfied

73

Q8) In your opinion which of the following companies provide Value for Money and why? 1. Airtel 2. Vodafone 3. Idea 4. Aircel 5. Virgin Mobile 6. MTS 7. Others, please specify__________

Q9) What is it that will make you switch to Airtel? (if you are not an Airtel customer) ___________________________________________________________________ ___________________________________________________________________

Q10) What improvement/change would you like Airtel to make? (if you are an Airtel customer) ___________________________________________________________________ ___________________________________________________________________

Personal Details: 1. Name: 2. Gender: o Male o Female 3. Age( please tick the appropriate box) o 15-18 years o 18-21 years o 21-24 years o 24-27 years

74

Name of theOutlet Pick 'N' Pay Speed Teleservices Anurag Communications Sonu Telecom Kumoun Telecom Gupta Telecom Nimbus Telecom Bansal Telecom Satyam Corner Venus Telecom Access Telecom Atul Times Bajaj Communication Popular Telecom
Planet Telecom

Name of the Market Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Shakti nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Kamla Nagar Hudson Lane Hudson Lane Hudson Lane Hudson Lane Hudson Lane Hudson Lane Edward Line, Kingsway Camp Gate Of Zoology Dept.,DU Edward Line, Kingsway Camp Kamla Nagar

Retailer's recommendation 1. Airtel 2. Vodafone 3. Idea 1. Vodafone 2. Idea 3. Airtel 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2.Vodafone 3.Reliance 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2.Vodafone 3.Reliance 1. Airtel 2. Vodafone 3. Idea 1. Vodafone 2. Airtel 3. Idea 1. Vodafone 2. Airtel 3. Idea 1. Vodafone 2. Reliance 3. Aircel 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Aircel 1. Airtel 2. Vodafone 3. Aircel 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2. Aircel 3. Vodafone 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Idea 2.Airtel 3. Vodafone 1. Airtel 2. Vodafone 3. Idea 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2. Vodafone 3. Idea 1. Vodafone 2. Airtel 3. Idea 1. Airtel 2. Vodafone 3. Idea

Reason Good Network High demand, Good Promotion High demand, Good Promotion Good Network High demand, Good Promotion Good Network Good Network Good Network High demand, Good Promotion Good Network High demand, Good Promotion Brand Value Good Network Good Network Good Network Brand Value Good Network Brand Value Brand Value Good Network Good Network Good Network High demand, Good Promotion Good Network High demand, Good Promotion Good Network High demand, Good Promotion Good Network Good Network Good Network Brand Value Good Network

Hi-Fi Electronics & Electricals Mann Telecom Modern Telecom S.K Communication Harish Telecom General Telecom YS Telecom Ashok Raj Mobile Store Plus 2000 World Tip Top Corner Nice Communication One Mobile Gumber Telecom Gem Computer Prince Audio Palace New Connections

75