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9 Reasons To Choose Zultys

All in One Tidy Box

By Greg Eicke

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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Legal Notice
The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Industry. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organisations are unintentional. In practical advice books, like anything else in life, there are no guarantees of savings made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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Contents
Legal Notice ............................................................................................................................ 2 Introducing Greg Eicke ........................................................................................................... 4 The Zultys Company ............................................................................................................... 5 Zultys in Australia ................................................................................................................ 5 The Zultys Products ............................................................................................................ 5 The 9 Best Reasons to Choose Zultys ................................................................................... 7 1. Zultys is a Game Changer ........................................................................................... 7 2. Open Standards ........................................................................................................... 7 3. MANY Uses and EASY to Use. .................................................................................... 8 4. Integrated and Easy to Deploy ..................................................................................... 8 5. Worldwide World Class support ................................................................................... 9 6. Ongoing Development ................................................................................................. 9 7. Green Credentials Eco Friendly .............................................................................. 10 8. All in one neat box ...................................................................................................... 10 9. Mobility ....................................................................................................................... 12 Testimonials From Our Happy Customers ............................................................................ 13

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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Introducing Greg Eicke


My name is Greg Eicke and Ive been working at the leading edge of voice communications for the past 27 years. During that time Ive found the sheer complexity of many phone and data solutions to be a major frustration. The good news is that the complexity and all of its painful implications end with Greg Eicke!

Almost three decades in this industry has enabled me to develop what I call brilliantly simple phone solutions. These solutions will make communications and collaboration second nature for your workforce. And of course they save you big dollars in ongoing phone costs another reason why they are brilliant!

When it comes to VoIP, Ive found that most VoIP Technology vendors stretch the truth when it comes to what their VoIP systems can do.

I put this document together to help people become aware of the potential options (and pitfalls) when purchasing new VoIP phone solutions for your business.

Ive been able to piece all of this together because for the better part of my career Ive installed, maintained and sold Telephone Systems. This has also allowed me to provide sound advice from Feet on the street practical experience. The aim has always been to achieve the best solution and value for money for my clients.

Now onto the 9 Reasons to Choose Zultys I put this document together to help business owners better understand the techno jargon used today by slick sales people trying to impress CEOs and IT professionals. It takes years of hands on experience to understand telephony. Software and Servers is the domain of IT professionals, IP telephony on a computer network reveals a complex set of challenges which can only be successfully deployed with the co-operation of IP Telephony and IT professionals.

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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The Zultys Company


After the better part of 3 decades in the industry Ive seen many changes and developments in telecommunications. Although VoIP, IP Telephony and Unified Communications shares the sand pit with your computer network there is a distinctly different approach to telephony. Now many manufacturers can do wonderful tricks with their VoIP Phone Systems and Unified Communications. Manufacturers like ShoreTel and Avaya have become fixated on developing swanky looking sophisticated difficult to use software, ignoring the basic fundamental telephony features were used to having.

Let me explain, imagine you are on a call to a colleague and youd like to conference another person in and share your screen and discuss a pending project. Sounds like a fairly normal requirement in todays busy business world. With Zultys its one simple click and your done whereas VoIP phone Systems like ShoreTel and Avaya youd need to hang up and start another call clicking away feverishly, thats if it was capable of a web conference.

Zultys in Australia
My connection with Zultys products goes back to 2003 when the Regional Director of Zultys Technologies Martin Trigg, introduced me to Zultys shortly after entering the Australian market. Martins long term tenure with Zultys and Australian distributers is testament to the quality of a world class global company. Many other competitive telecom VoIP Phone System manufacturers like ShoreTel, Avaya and Mitel have experienced regular turbulent times with Australian based teams and distribution channels.

In my view Zultys is the pioneer of SIP open standards VoIP phone systems unlike their rivals who use proprietary protocols. This means youll never be locked into expensive proprietary phones that manufacturers like ShoreTel, Cisco, Avaya and Mitel. The open standards platform safeguards your investment and does not tie you down. Interestingly, Zultys supports virtually any SIP device, so there is almost no boundary to the potential of a Zultys IP Telephony Solution.

The Zultys Products


Time honoured telephone systems are inherently very reliable and stable. Then along comes VoIP, IP telephony and Unified Communications. Now we have telephones socialising with PCs, Smart Phones and Tablets introducing another set of potential integration challenges and support concerns. We now have IT professionals working with Telecom experts in the same sandpit which makes for interesting times. The Zultys VoIP Phone System is a true all in one solution not relying on a 3rd party server or software and

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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meaningfully less reliance on IT professionals. The Zultys all in one box is unique in the IP Telephony arena.

Constructors like Cisco, ShoreTel and Avaya require expensive 3rd party servers and Microsoft software in an attempt to compete with the all in one Zultys solution. Whats more these additional servers swell the cost of ownership with IT support, carbon foot print and not forgetting the usual replacement in 3 years time. We call these Server Farms that increase the necessity for more and more IT resources, costing more and more every year.

Since the Zultys is a SIP standard solution and use standard databases we can truly integrate the Zultys with customers data to create true solutions. While our contenders sell VoIP phone systems our customers purchase integrated businesses solutions! We can effortlessly read your databases to intelligently route your clients to the information and people that they need most. Our potent IVR (Interactive Voice Response) feature can save huge expanses of your staffs time and dramatically improve your customers satisfaction with your company.

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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The 9 Best Reasons to Choose Zultys

There are many reasons why wed recommend choosing Zultys for your new phone system. Here are just nine of them.

1.

Zultys is a Game Changer

Over the past 3 years weve witnessed a distinct change in who is buying VoIP phone systems. One noticeable inclusion in the purchasers list is now small businesses with staff of 5 to 15 (including some road warrior staff). Previously small business operator needs didnt extend to the value IP Telephony offered. In recent years however the demand on mobility and higher performance from field based staff has caused businesses to look for solutions beyond what the traditional phone system can provide.

The world is changing very fast and every business must to remain abreast of technology to stay competitive. Now the smaller end of town can play in the same markets as their bigger rivals. This is only one the reasons why we believe the Zultys as an ideal solution for almost any enterprise. This is truly a David and Goliath story, as the Zultys phone system is a game changer levelling the playing field. Unified communications enables lean and nimble small business to take advantage of the huge benefits Zultys offers, potentially leaving the competition in their wake

2.

Open Standards

Unlike almost every other VoIP phone system manufacturer, Zultys support the open standard SIP protocol for handsets and incoming lines. This means if you want to use say a Polycom Soundpoint a Cisco IP handset, or simply connect a VoIP trunk, you can. Proprietary protocols used by ShoreTel, Ayaya and Mitel simply lock you into a manufacturer and potentially risking deprived development of the product.

What about saving money using VoIP? Australias national broadband network (NBN) will provide the quality infrastructure and bandwidth to support VoIP, which in techno babble talk means SIP Trunks. To better understand the techno talk on bandwidth grab a copy of Heres How to Understand Bandwidth at www.phonesystemsbrisbane.net.au.

As data networks become increasingly more reliable and high speed networks approach ubiquity, the move toward VoIP will continue. More and more institutions are finding that the

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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switch makes sense, economically and technologically. VoIP will likely see greater integration with online services. VoIP is part of a larger trend toward converged communications, which promises expanded feature sets and increased reliability and effectiveness of enterprise communications. Having said that, were puzzled why VoIP Phone System manufacturers like ShoreTel do not natively support SIP Trunks relying on 3rd party devices in an struggle to claim SIP compliance.

Oh! By the way, every Zultys system incudes up to 60 SIP Trunk licences FREEwhy would you think about purchasing a rival VoIP phone system without SIP trunks? According to the 2010 Nemertes benchmark, "Building the Virtual Workplace," 79 of 100 enterprises interviewed were planning to deploy unified communications over the next two years.

3.

MANY Uses and EASY to Use.

Unlike rivals, every component of Zultys is manufactured or developed by their own engineers. Did you know some manufacturers like Cisco are made up of many different companies combined in order to maintain advancement? This is widely recognised as development by acquisition.

MXIE (pronounced Mixy) delivers quick and easy access to a feature rich environment. Whether youre a power user, remote worker or a dinosaur MXIE makes your working life easy. A single click to set up a web conference, dial a number, record a call, chat with instant message and so much more.

Oh! By the way a soft phone is included with a MXIE licence FREE. Every other VoIP phone system challenger makes you pay for an additional licence.

Heres a great question for VoIP phone system manufacturers like ShoreTel, Ayaya, Cisco and Mitel. Does your system support Terminal services, Windows, Mac and Linux?

4.

Integrated and Easy to Deploy

Weve not enjoyed so much indulgence competing with VoIP phone System opponents like ShoreTel, Cisco and Avaya because no other IP Telephone System on the market today packs as many features or as much power & efficiency for the price all in one elegant box. We believe Zultys is the best value in the industry today. With so much more from 1 efficient 2U Rack Mountable unit and no need for expensive external servers. Features like ACD (Automatic Call Distribution), Text to Speech, Advanced Voice Mail, Find me Follow me are Integrated and run on and within a system without the need to add or deploy external

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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servers, which seriously escalates the price and significantly complicates the deployment, maintenance and support.

Administration Thanks to the elegant and simple to use administrative console interface is a pleasure to use. Our customers easily complete ads, moves and changes after just one hour of training.

5.

Worldwide World Class support

When things go wrong you want to know you can be supported locally with factory trained highly skilled technicians. Additionally IP telephony technicians understand computer networking so you can be sure of excellent working relationships with your IT personnel. All Zultys products can only be purchased through authorised reseller and dealer channels.

Premium Zultys dealers like IP Gen regularly complete rigorous factory service and sales training which means you get the very best advice and peace of mind knowing that you are well supported by a local company. Unlike many other VoIP phone system manufacturers, Zultys maintains excellent support teams in Australia along with factory support. Its not uncommon for factory Zultys engineers monitoring Australian deployments from California assisting local technicians resolve complex challenges.

6.

Ongoing Development

Traditional digital phone systems by and large do not receive the development resources given VoIP phone systems. A traditional phone system usually varies little from the day of deployment. A digital phone system does not lend itself to the capabilities and feature rich progression of Unified Communications which means the initial investment has a limited life and cannot be re-harvested.

Furthermore this is the case with many VoIP phone system manufacturers where the redundant equipment life cycle is constrained to the availability of ongoing support from the manufacturer. Let me explain, manufacturers like Cisco and Avaya build a life cycle into their equipment. Usually his is approximately 3 to 5 years driving buyers to reinvest additional funds to remain in touch with technology. Whereas the brilliant Zultys design allows you to continue gaining leverage without needing to plough more money into hardware.

Imagine buying a brand new car and finding out in 3 years that your pride and joy is no longer supported because there is a new model?

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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In For The Long Haul. Zultys is only one of two VoIP phone system manufacturers we know of wholl offer an incredible 5 year support agreement from purchase date. This demonstrates unwavering belief in their product united with a passionate commitment to customers.

7.

Green Credentials Eco Friendly

We think the Zutys product is so energy efficient, the term carbon foot print is undeserved; shall we say a Carbon pin prick is more appropriate.

A fully loaded MX250 provides a complete voice and Unified Communications solution for 250 users while using less energy than a simple house hold light bulb. Thats an envious carbon footprint of a tiny 1/3 of a watt per user less than a battery powered calculator.

Being up to 6 times more energy efficient than rivals like ShoreTel, Cisco and Avaya, Zultys engineers have stamped their commitment on carbon reduction.

Furthermore Zultys offers as standard face to face video and web conferencing sanctioning reductions in travel costs and carbon footprints.

8.

All in one neat box

Windows, Mac and Linux environments are all supported by Zultys further depriving IT expenditure budgets. Meaning Voice Mail, Call Recording, Auto Attendants, Call Centre Agent Software, Call Reporting, Fax, CRM Integration, Client applications, Remote working and much more are all contained in one efficient and tidy rack mounted box.

You can relax; Zutys is comfortable in Terminal Server and thin client environments.

Engineered to be brilliantly simple, easy to install and incredibly easy to maintain. Lets compare 2 identical installations, Zultys and rivals like ShoreTel and Cisco. The contenders would still be configuring their expensive server whereas the Zultys technician would be close to 50% completion. This makes Zultys deployments considerably faster and with lower cost.

IP Phone system providers like ShoreTel involve expensive servers just to operate rudimentary features like Fax or Instant Message. Picture the additional cost for multisite enterprises?

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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Superbly feature rich and elegantly simple, a single MX 250 appliance runs on less power than a 75 watt light bulb. This is why Zultys is typically 20-30% less than their competitors! And that doesnt include the extra servers running day and night. We just dont need all of that superfluous equipment and extra failure points.

Opponents charge for language packs. Zultys do not. Competitors charge for standard ACD (Automatic Call Distribution). The standard ACD is included at no extra cost and even includes a full call accounting that rivals many separately priced applications.

ACD (Inbound Call Center) Call Detail Reporting & Accounting Call Record Mobile Phone Twinning Conferencing Advanced CTI Secure Chat & Chat Rooms Fax Server (Origination and Termination) Find me Follow Me Instant Message Presence Redundancy & Failover Soft Phone Teleworker Support True Server based Unified Messaging Visual Voice Mail SIP, ISDN PRI, Analog Trunks without the need for External Gateways Remote Phones dont require VPN

Yepall in one tidy and efficient box!

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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9.

Mobility

It takes more than a laptop and mobile phone to keep remote employees connected today. Being connected means instant access no matter where and when. Zultys have developed applications for smart phones and tablets so users can instantly access the same information on their mobile devices just like they would on their desk top in the office.

Zultys mobile communicator is a real time presence and communications client for Android, iPhone and BlackBerry that delivers a complete unified communications network experience to mobile workers. Some of the best features include;

Rich mobile presence Secure Instant Message Mobile Privacy Protect your mobile number Single number contact Eliminate telephone tag Corporate directory access Hold, Transfer and park calls from your mobile

Did you know? 60% of employees say they dont need to be in an office

32% of employees globally now rely on more than one mobile device 38% of employees are most productive at home Cisco Systems Mobility Survey, 2012.

The daily commute to work is stressing out Australian workers more than ever and technology is badly needed to improve things, according to a new study technological solutions include introducing greater flexibility to work from home (35%)

Greg Eicke 2012, All rights reserved | www.phonesystemsbrisbane.net.au | 1300 851 411 |

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Tes stimonia From Our Happy Custom als m H C mers


Ive alw ways believe that happ custome rs who repe purchas and refer others are the ed py eat se r rds corners stone of a su uccessful enterprise. T Thats why we bend ov backwar to make sure ver e that our customers are as hap as they can be with their new phone syst r s ppy h tem. Heres what s just som of our ha me appy custom mers have s said

the sses in the n new Vanson Bourne su n urvey alread had a un dy nified Just under half of t busines unications st trategy in pl lace. Those companies noted 10 percent pro e oductivity ga ains, commu and a 2 percent im 21 mprovemen in custom satisfact nt mer tion, from using the tec chnology. Some six S in ten b businesses s said unified communic d cations was a key elem ment in supp porting the growth g of their company, h helping with internal co h ollaboration, greater bu usiness effic ciency, redu uced costs and a more flexible workforce travel c e.

N Normally a sales pers will tell you anyth son l hing to mak a ke sa ale he de elivered on his promi n ises. Ross Tait, C R CEO - Ballina Toyot ta.

G Greg recom mmended t new sy the ystem ba ased on ou long-term business plans ur m s an the requ nd uirements of our rece ently op pened Mel lbourne off fice or Deidre Grac Directo - Peopl in Plast ce, le tic.

Greg also freel advised, without fa g ly avour, on solutio which were outs ons side his com mmercial realm. r Tim Is saacs, Ge eneral Man nager FIT TEC.

Greg E Eicke 2012, All rights reserved | www.ph honesystemsbrisbane.net.au | 1300 851 4 u 411 |

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