An Assignment on Marketing Environment Analysis

Submitted By
Tanvir Ahmed ID: 111011209 Section: 3 Course Code: Bus 206

SUBMITTED TO
Mohammad Sakhawat H Bhuiyan Lecturer

Date of Submission: 18th july 2012

Analysis The Market Environment

Diagram of Market Environment Analysis

Analysis the Market Environment of Agora

Internal Marketing environment of Agora

Owner: The name of Agora is entwined with the glory of the Agoras Marketing policy to create a better Environment for Consumers. Late A.c Abdur Rahim the founder of Rahim Afrooz is Founded Agora in 2000 and very early success comes from This Business.

Suppliers: Different types of product come from Different Suppliers Beverages Products Comes from directly Manufacturer Company. Cosmetics Items comes from foreign country like Malaysia, France, and German. Dairy product, Meat, Fish, Fruits, Vegetable, Are directly comes from the producer. Other types of product they just collect From the company and sell.

Buyers: Agora is basically Dhaka based super shop currently there are four Agora outlets at Gulshan, Dhanmondi, Moghbazar and Mirpur in Dhaka so this Particular area is the Target Market of Agora. Middle and Higher class people the main customer of Agora.

Competitors: Now many competitors come to super shop Business They are tried To Give best service to their customer Almas/Meena Bazar/Shpno/ Nandan/Mega shop/Pacific/Pick And pay are The competitors of Agora.

External Marketing environment of Agora

Economic Dimension: Day by day Bangladesh economic condition is improving so Agora is follow the changing tradition of the people they are follow the purchasing power of the people of particular area and open their branch. They sell product in customer range. Technological: Technologically agora is moving so first now they are running their business best super shop facility * Customers can buy products through Agora e-commerce web site. * purchase the goods by using an International Credit card. * Using Computerize machine for selling product it include with money Recite. * Security camera. Socio Cultural: Agora super shop priority the social and cultural thoughts of the people of Bangladesh and they are selling product about the socio cultural concept about the area basic. Legal:
Agora doing business legally they have government approval also trade license and Pay the Actual Vat or Tax in government fund which collect from the customer. Government and political: In this Super shop marketing environment has no government and political entrance.