Knoxville Soccer Academy

I established Johnny Longs Training Academy with a simple mission; equip athletes both physically and mentally, with the ability to compete at the highest level. Our superior sport training environment, qualified coaches and programs work together hand in hand with athletes to help them reach their goals combining character and integrity at all levels. Johnny Longs Training Academy is excited to help establish the Knoxville Soccer Academy. Coach Broadleys history of soccer player development on the international level with youth and professionals is very impressive. Players will benefit from his knowledge of the game, hands on approach and his ability to communicate to the players. He will continue to carry our simple mission to the soccer community. -Johnny Long

Table of Contents

Introduction Vision Statement Staff Attributes of an Academy Coach Academy Program Measuring Success Parents Forum Academy Code of Conduct Quality Assurance Recruitment of Staff Appraisal and Review Working Environment Players and Parents Expectations Equal Opportunities Policy Insuring Childrens Safety Attendance Policy Complaints Procedure Retention and Release Procedures Venues and Contact Information www.knoxvillesocceracademy.com

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Introduction

As Academy Director Derek Broadley is a qualified professional coach and coach educator who has a proven ability to manage, motivate and develop players and staff to achieve their full potential. He has been awarded the Football Association Coaching Full Badge (UEFA A), Academy Directors Licence and recently gained the NSCAA Premier Diploma passing with distinction along with being one of only 10 NSCAA MASTER COACHES. Derek has worked successfully to improve team and player performance in the UK and North America and only recently concluded his contract as the Technical Director of the Bermuda Football Association where he oversaw the World Cup qualification matches at all levels male and female. Derek has natural leadership skills and is an excellent communicator, administrator and an experienced manager in football and coaching development. Derek also spent time in full-time education ending with him being an Athletic Director for Westminster City School in London before entering into full-time soccer with Crystal Palace FC. The position of Academy Director was held until his move to the US in 2003.

The city of Knoxville is crying out for a soccer center devoted to producing highlevel players who have ambitions to play beyond their high school years . The Knoxville Soccer Academy will focus on producing players who have the ability to perform consistently at all levels of the game by establishing a proven curriculum that has been tested in the highest levels of English soccer. The curriculum was developed further when the core ingredients were put in place when our Academy Director, Derek Broadley, introduced a National Academy during his time as the Bermudian Technical Director. The focus of this Academy will be to develop players in a year-round program based on a European model, something that has recently been implemented at the US Soccer level. This program will support players to reach their maximum potential and to equip them to perform in all aspects of the modern game. The high school season will of course be recognized and included in the players overall holistic development program year, with support areas of diet and nutrition, sports massage, personal soccer specific movement education, speed, agility and coordination education, running along side the obvious soccer specific areas of technical development but this program will also over support in areas such as social and psychological development for each individual. 1

Vision Statement

The aim of the Soccer Academy is to create a learning environment, which enables players to develop their individual skills and techniques to the highest possible standard. This will prepare them for the physical, mental and emotional complexities of the modern game. The Knoxville Soccer Academy takes a holistic view of development of the individual. Equal emphasis will be put on the following areas: l Technical skills development l Tactical awareness l Physical development l Psychological development l Social development The Knoxville Soccer Academy is a forward thinking and dynamic organization that aspires to excellence in all we do. The Knoxville Soccer Academy is dedicated and wholly committed to the total development of every player in every way so that they leave the Soccer Academy an excellent soccer player, excellent person and a credit to the community in which they live and work.

Staff

Director, Derek Broadley See page 1 Assistant Director, Josh Scott A native of London, England, Josh has held assistant coaching positions at Tusculum College, Emory & Henry College, and currently the NPSL franchise Knoxville Force. He has played at the college level, youth system in England and PDL & Semi- Pro in the US. Josh has been involved in a number of regional soccer camps, including PDL Fort Wayne Fever, NPSL Chattanooga Football Club, Baylor High School, and the regional West Ham United International Academy Camp. Josh has received levels 1 & 2 from the England F.A. in coaching, along with a level 3 in sports performance and excellence from West Nottinghamshire College.

Knoxville Soccer Academy Structure

JLTA Management Johnny Long John Russell Academy Director Derek Broadley Assistant Academy Director Josh Scott Assistant Academy Director TBA Academy Administrator TBA Girls Age Group Match Day Coaches
U9 and U10 U11 and U12 U13 and U14 U15 and U16 U17 and U18

Assistant Academy Director TBA Guest Coaches Mike Kelleher Steve Lyons Richard Moodie

Boys Age Group Match Day Coaches

U9 and U10 U11 and U12 U13 and U14 U15 and U16 U17 and U18

JLTA Programs Strength and Power Mobility and Flexibility Balance / Proprioception Acceleration & Speed Core Stability Reaction Time Nutrition Physical Therapy Recovery Nutrition Injury Prevention Team Training

NOTE: Match day coaches will coach the boys and the girls programs. Actual number will be determined by numbers and age groups.

Attributes of an Academy Coach

A childs life is like a piece of paper on which everyone who passes leaves an impression. Chinese Proverb l Committed to the development of the individual player and person. l Thinkers who see themselves as educators, not just coaches. l Enthusiastic open-minded students of the game. l Committed to excellence in their players and their sport. l Innovative and willing to experiment with new ideas. l Committed to the development of the player / coach relationship in all its form. l Honest and strong in character. l Excellent role models for players of all ages l Adaptable and communicative across all levels, be it player or parent.

Professional role of the coach: Teacher /Educator l Role Model l Listener l Psychologist l Trainer l Lifestyle Educator l Manager and Organizer of: l Practices l Teams l Games l Players l Significant others
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Knoxville Soccer Academy Player Structure Super 20, Boys & Girls
Ages: U20 (1992) Level: Serious Sessions: May - July Start date: Feb 5th

Development Academy

Super 20 Teams Main Academy

Main Academy
Ages: 9-18 years old Level: Serious Sessions: See page 6 Start date: June 2012

Ages: 9-18 years old Level: All Levels Sessions: 1 per week in 10-week blocks Start date: Block 3 starts Feb 27, 2012

Development Academy Mini Academy - Soccer 101

Mini Academy - Soccer 101

Ages: 4-9 years old Level: Introductory Sessions: One per week Start date: February 25th- May 2012

Mini Academy - Soccer 101 The goal is to introduce a development process that creates the total learning environment for young players to succeed. Players will be introduced to technical themes relevant to the real game while spending large amounts of time playing soccer rather than waiting in lines! The sessions will consist of three phases; warm ups with and without the ball, technical theme introduction and straight into a game. 4

Coach, Marco Browning Marco currently holds a USSF D Coaching License. He is a product of the club system of East Tennessee, playing for such various clubs, as well as TN ODP. At age 15 Marco played Semi-Pro indoor with the Knoxville Diadora Impact. He played college soccer at Union College in Barbourville, KY and with PDL team Coco Beach Expos Club, FL. Marco transitioned to coaching in 2002 and has been with Knoxville clubs: KFC, FC Alliance, TN Elite, and Diadora Impact.

Super 20 Boys and Girls The top of the Academy Structure, the Super 20 teams allow the areas finest footballers to play in a highly competitive regional format. Players will be trained at a higher level, by a qualified staff that understands U20 development. The squads will be selected through a rigorous tryout process from established players near and from the southeast region. Development Academy Launched in the fall of 2011 the Development Academy has provided area players training where they are challenged to take their soccer play to the next level. The Development Academy is designed for individual player growth in a group environment. Players will be challenged to master technical themes relevant to the real game. The holistic view of player development involves skills work, decision making, small group play and full sided game play developed while playing soccer. The Academy is divided into three 10 week sessions.

Girls Coach, Richard Moodie Richard was named Head Coach of the Mens Soccer program at Carson Newman College in 2011. The Stenhousemuir, Scotland native came to American to play soccer at Carson Newman College in 2002. After completing a standout career he served as a graduate assistant for 2 years at Carson Newman. He spent a season with the Cincinnati Kings in 2007 and was loaned to the MLS Columbus Crew for a period of time. Boys Coach, Josh Scott see page 2 Coach Staff Coach Broadley and Coach Scott lead the sessions with the addition of qualified guest coaches. Some of the guest coaches lined up for the 2012 sessions include: Mike Kelleher, West Ham Academy International Richard Moodie, Mens Head Coach at Carson Newman College Stephen Lyons, Mens Head Coach at Tennessee Wesylan College

Main Academy
With the success of the Development Academy, Knoxville Soccer Academy will launch the Main Academy in 2012. The Main Academy will train players in a year round program. See an example calendar on the following page. The program elements include: Games Program Tournaments:1 regional, 1 national and local tournaments hosted at JLTA. Potential Super Y league for 2013. Proven syllabus for players of all ages, boys & girls. Organized biyearly age groups. Two summer camps Three parents meetings One annual report Weekly logbook Four Holiday skills camps One mid term report College Placement Program for players 15 years and up including college combines, & showcases. Note: current staff includes former college coaches. All training sessions lead by qualified full time coaches. Access to JLTA Training Center and JLTA staff soccer strength and fitness programs and massage therapy. Quality facilities, at one convenient location, enjoy indoor and outdoor turf fields with lights.

Academy Structure: Sessions will be based around game related activities. Coaches will use small tight areas to develop instincts and sharpen players mind. Theme based training sessions will allow the players to develop the skills and recognize tactics needed to be successful. Main Academy includes: Uniform, referee fees, tournament fees, administration fees, training kit, and all programs above. Additional fees: Travel to and from tournaments, hotel for regional tournament, and hotel for national tournament.

Example of Main Academy Annual Calendar

June
Pre season training 2 x technical sessions 2 physical fitness sessions 1 game style session Pre season local tournament at JLTA Parents meeting Summer camps Massage Possible Super Y League

July

August

Preseason training 2 x technical sessions 2 physical fitness sessions 1 game style session Summer Camps Possible Super Y League

Games program x 4 Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Tournament local Massage

September

Games program x 4 Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Labor Day camp

Games program x 4 Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Tournament local

October

November

Games program x 4 Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Parents meeting Massage Possible Super Y League finals

December

1 x technical session 1 x physical session 1 x small sided soccer session 1 classroom session Weekly Christmas skills sessions College Showcase

January

Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season College Showcase

February

Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season College Showcase

March

Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Tournament regional

April

Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season

May

Local or regional league or friendly matches 1 per week 2 x training 1 x physical 1 x class room season Parents meeting Tournament National

Fitness Programs at Johnny Longs Training Academy

The Knoxville Soccer Academy will be supported by Johnny Longs staff in many fitness programs. Within both Academies players will be supported in their pursuit of excellence. JLTA Senior Director, Johnny Long Johnny Long, a former Olympic Caliber weightlifter began his career as an assistant for the University of Tennessee Strength and Conditioning staff in 1994. He was named Associate Head Coach in 1998 before taking over as Head Director of Strength and Conditioning. He holds the title of Collegiate Master Strength and Conditioning Coach. Tennessees emphasis on a strong fitness program was optimized in Long, whose background in Strength and Conditioning underpinned his belief in the link between conditioning and athletic success. Long was inducted in 2005 to the Louisiana Strength and Conditioning Hall of Fame. Some of his career accomplishments include 3 National Championships, 7 Eastern Division Football Championships and 12 SEC Championships. He has worked with many decorated athletes within his career at Tennessee. 8 This list includes 350 All Americans Athletes, 154 Pro Athletes, 115 All SEC Athletes and 44 Olympians. Johnny Long has an excellent support team around him and they are solely committed to one thing - the pursuit of excellence!

Knoxville Soccer Academy Fitness Programs:

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Strength and Power Mobility and Flexibility l Balance / Proprioception l Injury Prevention l Team Training l Acceleration l Physical Therapy l Core Stability l Reaction Time l Speed l Nutrition l Recovery l Nutrition

After Involvement in the Development Programs, how do we know if we are being successful?
Objective criteria: l They obtain good grades in the games and good written reports l Remain in the Academy from entry to school graduation. l Players are playing in colleges, PDL and NPSL teams. l Players (if old enough) play for Knoxville Super 20 teams and Knoxville Force teams. l Players are playing professionally here in the US and overseas. Subject criteria: l They are seen to be developing according to their potential. l The parents give positive feedback to the Academy. l They remain enthusiastic and keen to learn.

Parents Forum

At the end of each training term a parent forum will be held to discuss issues important to the players development. This will usually be every 10 weeks. The meeting will be structured as follows: 1. Introduction 2. Current Issues 3. Presentations: a. Derek Broadley b. Academy Facilities c. Assistants 4. Questions 5. Closings Parents should use this meeting to offer general suggestions and comments. Issues of a personal nature i.e. concerns about individual players and / or coaches, should not be raised in this forum. Parents must request individual discussions on these issues or refer to the complaints procedure. 9

Academy Code of Conduct for players and parents:

The basis of all things successful is good discipline and dedication. Accordingly, the Knoxville Soccer Academy needs to set high standards of discipline and good behavior if the academy is to reach and maintain the highest levels in the game and achieve the aspirations Derek Broadley, Academy Director Players: It is essential that players abide by the following: l All players are representatives of the Knoxville Soccer Academy at all times whether at or away from the Academy facilities and will conduct themselves accordingly. l Ensure good timekeeping for training games and other program appointments. l Bad language in all areas will not be tolerated. l Respect must be shown to the club, referees, assistant referees, players, coaches and spectators at all times. l All equipment must be treated correctly and with care. l Proper care must be taken of the environment, e.g. training areas and changing rooms must be kept clean. l Players must ensure that they maintain a high level of personal hygiene. 10

Parents: In order for the Academy to achieve success for the individual, it is essential that parents understand and adhere to the following: l Ensure that their son/daughter is present at training, games and other program appointments. l Remain in designated areas during the training and games. l Refrain from interfering with the coaching of their son/ daughter. l Are advised not the approach the coaching staff during a coaching sessions or match situations, but suggest an appointment at the earliest convenience. Or speak directly to Full time staff when available. l Refrain from using bad language in the presence of players or in any affiliated facilities. l All internal directives must be adhered to at all times, e.g. parking restrictions, smoking restrictions. l Not to enter restricted areas, e.g. changing rooms, unless accompanied by a member of staff.

Quality Assurance Recruitment of Staff

The recruitment of highly qualified, professional staff is an essential ingredient for the success of the Knoxville Soccer Academy. We are committed to acquiring the most highly motivated coaches and auxiliary staff available. This will enable us to deliver the quality of experience that the players and parents expect.

Derek Broadleys along with that of the owners of JLTA vision: is to operate the best Soccer Academy in the country and all staff aspire to this vision.

Players and Parents Expectations:

Appraisal and Review

We constantly and thoroughly evaluate and self-regulate the work of all the staff and review the work delivered at the Knoxville Soccer Academy in order that we can maintain the highest possible standards. This will provide the players and parents with an excellent experience at the Knoxville Soccer Academy that will remain with them throughout the rest of their lives. Players All players are constantly appraised throughout the year and this information is disseminated to parents via the reporting system described in more detail later in the brochure. Working Environment Overseen by JLTA Staff and continually reviewed. The Knoxville Soccer Academy will adapt and improve their working practices and environment in conjunction with parents in order to drive the Academy forward,

All players are entitled to: l Be taught to be a technically proficient player l Be taught to be a decision maker l Be taught how to deal with the problems of the modern game. l Be a better player than he/she was. l Be given challenges in practices that reflect his/her ability and stage of maturity. l Be given stimulating and interesting problems to solve in training. l Be treated fairly according to age and progress. l Receive honest feedback on progress and development. l Practice in a non-threatening environment. l Practice and play in a protected environment. l Be given clear and concise honest communications. l Experience the best in youth development in the country.

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Equal Opportunities Policy Statement

The Knoxville Soccer Academy will recruit or promote individuals purely on the grounds of their ability to do the job. The Knoxville Soccer Academy will not discriminate or tolerate prejudice against any individual on grounds of sex, age, ethnic origin, religion, disability or sexual orientation. The Knoxville Soccer Academy will monitor the policy in the application and will take the necessary steps to ensure that all the individuals from the community are encourages to apply for positions. The Knoxville Soccer Academy will challenge; All stereotyped images. Harassment in any form by anyone is wholly unacceptable. The Soccer Academy will strive to: l Encourage respect for all individuals. l Encourage collective action to challenge prejudice l Challenge stereotyped images l Challenge language, action an attitude that is prejudiced. Members of the staff whose behavior is proven to oppose these principles will face disciplinary action. These policies apply to recruitment, literature, staff attitudes and behavior, work experiences, soccer coaching, team selections (see playing policies) and all other aspects of Academy work.

The Knoxville Soccer Academy takes the issue of Child Protection very seriously. We believe that every child and young person who plays soccer should be able to participate in an enjoyable and safe environment and be protected from abuse. The childs welfare is, and must always be the paramount consideration. All children and young people have a right to be protected from abuse regardless of their age, gender, disability, culture, language, racial origin, religious beliefs or sexual identity. All suspicions and allegations of abuse will be taken seriously and responded to swiftly and appropriately.

Insuring Childrens Safety

Attendance Policy

The Knoxville Soccer Academy will ensure, whenever possible, that no player is separated of left behind at training or a game. In order for us to ensure that we are aware of the location of all players, parents will need to do the following: If your son or daughter is expected to attend any match but is unable to do so, please ensure that the coach for your childs team, team manager or fellow parent is made aware. With regard to away matches parents must inform the coach that they are taking their child or another child home. All players and parents will be given an information sheet of what to do in case a player becomes lost, separated or left behind at training or a match.

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Complaints Procedure
If a player or parent has a complaint regarding a member of staff at the Knoxville Soccer Academy, they should adhere to the following procedures: 1. Initially discuss the nature of the complaint with the coach or individual. 2. If this fails to resolve the situation or the individual feels unable to approach the person directly, then the complaint should be put in writing to Derek Broadley Academy Director, outlining the issues. He will then send an acknowledgement of your complaint and investigate accordingly.

Retention and Release Procedures for the Knoxville Soccer Academy

The matter will then be resolved after consultation with the appropriate management through one or all of the following: (i) Both parties sitting down, in the company of Academy Director, to discuss the problem. (ii) The Academy Director discussing the issue with the member of staff directly who will resolve the issue. (iii) If appropriate, disciplinary procedures against the member of staff will be initiated by the Academy Director, in consultation with JLTA Management Board. All correspondence will be logged in a Complaints Book held in the Academy office All correspondence will be logged in a Complaints Book held in the Academy office

Each year will result in an annual report for each player with recommendations clearly outlined for further Soccer development either within the Knoxville Soccer Academy structure or beyond. Pathways will be developed for each individual to continue their soccer journey based on their individual development needs. Testament to the Knoxville Soccer Academy structure will be seen by the success of individuals continuing in soccer beyond their participation in the Knoxville Soccer Academy which currently ends with Super 20 Soccer and then handed over to the Knoxville Force NPSL and WPSL programs here in Knoxville, along with other opportunities in the USA and Europe.

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Venue and Contact Information

Johnny Long Training Academy 2598 Willow Point Way Knoxville, TN 37931 (865) 202-4866 www.knoxvillesocceracademy.com soccer@knoxvillesocceracademy.com 14
2012 Johnny Long Training Academy / Knoxville Soccer Academy