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K OMAIL R AZA M ITHANI

kmithani19@gmail.com (214)-415-2730

E DUCATION
Bachelor of Science in Public Relations
The University of Texas at Austin

August 2006 - May 2010


Business Foundations Certificate

E XPERIENCE
Marketing Coordinator, OrgSync, Inc January 2011 Present SEO Content Writing, Research, and Evaluation Conducted a complete 75 page SEO Audit of OrgSync.com prior to launch of new website Researched generic, long-tail, industry, product and branded keywords and phrases relevant to OrgSync Evaluated keyword phrase traffic, relevancy, and competition using Google Adword Keyword Tool, Google Insights, and Pardot Optimized 100 pages on the new OrgSync.com website including meta-titles, metadescriptions, meta-keywords, h1 headers, page titles, body content, URLs, etc. Increased organic search traffic by 50% to OrgSyncs blog Developed yearly editorial calendar targeting content relevant to OrgSync buyers Utilized Google Analytics to document and report on company KPIs Created blog posts, website content, and case studies to increase organic traffic and lead conversions for OrgSyncs sales pipeline Created 11 press releases to distribute to local, national, and industry media contacts Email Marketing Managed and segmented an 18,000 subscriber list Created, developed, and tested targeted email campaigns to key stakeholders including the OrgSync newsletter, conference announcements, case studies, lead drip campaigns, lead generation webinars, and customer upsell opportunities Utilized Mailchimp to send over 30 targeted email campaigns Analyzed various KPIs to evaluate effectiveness and ROI of email marketing strategy Initiated A/B testing to evaluate recipient responsiveness to different subject line variables Social Media (Community Manager) Developed and implemented OrgSyncs social media strategy Managed OrgSyncs social media presence on Twitter (@orgsync), Facebook, Linkedin, Youtube, and Vimeo Initiated conversations with key stakeholders, including OrgSync users searching for support Increased referral traffic from Facebook and Twitter by 10% to OrgSync.com and blog.orgsync.com Marketing Associate, omNovia Technologies September 2010 Oct 2010 Created and executed omNovias overall social media strategy Implemented email-marketing campaigns to specific segmented stakeholders Content creation using industry keywords to grab B2B buyers Initiated and maintained contact with key industry bloggers

S KILLS /S OFTW ARE


SEO/SEM Public Relations Email Marketing (Mailchimp) HTML/Wordpress 3.3 Salesforce.com Google Analytics/Adsense Marketing Automation (Pardot) Adobe Creative Suite Landing Page/Conversion Rate Optimization

O THER E XPERIENCE
Leverage Marketing (Account Team/SEO/PPC Intern) January 2010 April 2011 Greenleaf Book Group (Marketing/Consulting Intern) May 2009 August 2009