Hyderabad Business School GITAM University

Time Table for Pre-PhD Examinations

Date 3 March 2012 (Saturday) 4 March 2012 (Sunday) 4 March 2012 (Sunday)

Examination Research Methodology Area of Specialization Presentation on proposed topic of research & submission of synopsis

Max Marks 100 100 100

Time 10 am to 1 pm 10 am to 1 pm 2 pm onwards

RESEARCH METHODOLOGY

Syllabus
for Pre-Ph.D examinations

UNIT-I: Introduction - Meaning, Importance of Research, Types of research, Research ProcessProblem of Identification-Formulation-Classification, Concept and Construction of HypothesisSteps in Testing Hypothesis. UNITII: Research Design Meaning, Purpose and Principles Types of Research DesignExploratory Descriptive Experimental, Data Collection- Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire. UNITIII: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling Sampling Methods-Probability Sampling-Non Probability Sampling. UNITIV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of Data-Preparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation of Data. UNIT-V: Research Analysis and Report Writing: Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Measurement of trend through Method of Least Squares and Moving averages - Types of Reports- Contents of Report-Formats of ReportsPresentation of Reports.
Text Book Kothari, C.R., Research Methodology Methods and Techniques. New Age International Publishers. New Delhi: 2007.

Pre-Ph.D. EXAMINATIONS RESEARCH METHODOLOGY Model Question paper Time: 3 Hours Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1. a) Discuss in detail the various activities in research process. OR b) Explain different types of research that have been prominently employed in social research 20 UNIT-II 2. a) What are the features of a good research design? Explain the basic principles of experimental design. 20 OR b) In detail differentiate between questionnaire and schedule and also explain what are the characteristics of a good questionnaire? 20 UNIT-III 3. a) What do you mean by sampling? How do you select a sample and test its reliability? OR b) Describe in detail the various sampling methods used in social research. UNIT-IV 4. a) Explain the importance of diagrams in research. List out the characteristics and kinds of diagrams OR b) What are various scaling and measurement techniques used in research. Explain with examples. 20 UNIT-V 5. a) What are the principles of effective Communication and discuss communication OR various barriers of 20 20 20 20 20

b) Differentiate between Correlation and Regression. Write notes on Coefficient of Correlation.

Areas of specilization

ADVANCED MANAGEMENT

syllabus
For Pre PhD Examination The Objective of the course is to give a basic perspective of Management theories & practices and organization behaviour. This will form foundation to study other functional areas of management. Also this course provides insight into behavioral issues. Unit 1:Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management, Management Environment, Evolution of Management Thoughts, Henry Fayol Theory, FW Taylor Scientific management Theory and Elton Mayo's Hawthorne experiment Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Decision Making: The process and techniques of decision making. Unit 2: Organizing: Nature of organizing, organization levels and span of management Factors determining span - Organizational design and structure departmentation, line and staff concepts, staffing delegation, decentralization. Groups Vs. Teams Nature of groups dynamics of informal groups Teams in modern work place. Unit 3: Introduction to Organizational Behavior: Definition, Nature and Scope - Environmental and organizational context and the impact on organizations Perception: Nature and importance of Perception Perceptual selectivity and organization. Attribution Theories. Personality and Attitudes - Meaning of personality - Johari Window and Transactional Analysis. Unit 4: Motivation and Leading: Theories of Motivation-Maslows need hierarchy, Hertzbergs Two Factor Theory. Job designing process, Leading: Leading Vs Managing Leadership Theories- Leadership styles developing leadership skills transformational leaders, transactional leaders, Leadership in Cross-cultural environment - Evaluating Leader. Unit 5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts. Controlling: Basic control process- Requirements for effective control control techniques Overall controls and preventive controls. Text Books 1. Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 2009 2. Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

Pre-Ph.D. EXAMINATIONS ADVANCED MANAGEMENT Model question paper Time: 3 Hours Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1. a) Management is both a science and an art. Discuss this statement, giving suitable examples. 20 OR b) Examine in detail the principles of management as outlined by Henry Fayol. UNIT-II 2. a) Make a distinction between formal and informal groups. What are the advantages of informal groups? 20 OR b) Differentiate between groups & teams? What are the different types of work teams? UNIT-III 3. a) What is Organizational Behavior? Explain in detail various disciplines that have contributed to the development of Organizational Behavior. 20 OR b) Define perception and why it is important? Make a note on the various factors that influence perception? 20 UNIT-IV 4. a) Discuss the different kinds of Leadership styles with their relative merits and demerits. OR b) Explain three Motivational theories with examples UNIT-V 5. a) What is the purpose of report writing? Explain the contents to be covered and problems involved in report writing. OR 20 20 20 20 20

b) Explain in detail the various steps in control process. Write notes on prerequisites of effective control 20

Advanced Human Resource Management

Syllabus For pre-Ph.D examination

Unit 1:Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM - Job Analysis and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment, HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies.. Unit 2:Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, Technical, HR interview, interview errors and bias, designing and conducting the effective interview, Co-operative counseling, reference and background verification, medical evaluation, Job offer, Induction and Placement. Unit 3:Training and Development & Performance Appraisal: Introduction to training, The training process, training methods, Management development individual, group, organizational techniques, evaluation of training and development -Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback interview. The role of appraisal in managing performance. Career Planning and Development. Unit 4:Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system simple ranking, job grading, point systems, and factorcomparison system, Human relations effects of Job evaluation, compensation for special groups. Unit 5: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances- Maintenance of HR: a) Benefits and services, security, safety, health and welfare services. b) Separation, Corporate social responsibility, Global HRM. Text Book Edwin B.Flippo: Personnel Management, McGraw Hill,2009 K.Aswathappa: Human Resource and Personnel Management, TMH, 2009. Subbarao: Human Resource Management, HPH,2009

Pre-Ph.D. EXAMINATIONS HUMAN RESOURCE MANAGEMENT Time: 3 Hours Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1. a) What is Human Resource Management? Explain the need and importance of Human Resource Management 20 OR b) Why is Human Resource Planning important? Discuss the process of human resource planning. 20 UNIT-II 2. a) What are the differences between recruitment and Selection? Explain the essentials of selection procedure 20 OR b) Explain in detail the various steps in the recruitment process? What are the advantages and disadvantages of external recruitment source? 20 UNIT-III 3. a) What are the objectives of training? Explain the importance and benefits of training. OR b) What is performance appraisal, explain its various methods and also explain the limitations of performance appraisal 20 UNIT-IV 4. a) What are the objectives of compensation? Explain in detail various methods of compensation . 20 OR b) How compensation for special groups is designed. Explain the various influences on compensation 20 UNIT-V 5. a) Explain in detail the grievance procedure. Explain the guidelines for handling grievances 20 OR b) What are the similarities and differences between domestic and international HRM 20 20

ADVANCED MARKETING MANAGEMENT Syllabus For pre-Ph.D examinations UNIT I: Overview of Marketing Introduction to Marketing Definition, Nature, Scope & Importance of Marketing Philosophies of Marketing Recent trends in Marketing Viral Marketing--Social Marketing Green Marketing-Interactive Marketing-Rural Marketing. UNIT II: Marketing Environment Analysing Macro & Micro environment Consumer behaviour Factors influencing buyer behaviour buying process Segmenting Targeting & Positioning- Developing Marketing Strategies and Plans Marketing Research. UNIT III: Marketing MIX Elements of the marketing Mix Marketing Strategy Product Classification of Products New Product Development Product Life Cycle UNIT IV: Factors influencing Pricing Pricing Objectives Methods of Pricing Channels of Distribution definition Need Types of channels UNIT V: Promotion Nature and Importance of promotion - Promotional Mix Managing Advertising, Sales Promotion, Personal Selling, Public Relations & direct marketing Integrated Marketing Communications. Customer Relationship Management Concepts-Supply Chain Management Concepts-Retail Management Services Marketing Concepts-E-Marketing Concepts.

Text Book Philip Kotler & Kevin Lane Keller, Marketing Management, Prentice Hall of India, New Delhi: 2007.

ADVANCED MARKETING MANAGEMENT Pre-Ph.D model question paper

Each question carries 20 marks (5 x 20 = 100) Answer one question from each unit. UNIT - I

Max. Marks: 100 9.30 AM to 12.30 PM

I.a) Bring out the importance of marketing and list out the recent trends in marketing. OR b) Write a note on the following short questions? i) Viral Marketing ii) Social Marketing ii) Green Marketing iv) Interactive Marketing v) Rural Marketing. UNIT - II II. a) As a Marketing research manager for a reputed automobile company whose dealership is being established in a district headquarter with a population of approx. 10 lakhs. What type of market research data and information would help you to compete more effectively? OR b)What variables would you use in segmenting the market for the following products and why? (i) Credit card (ii) Sports car UNIT - III III. a) Why does the marketing mix change as the product moves through its life cycle? How would you expect the mix to change for an innovative home exercise kit as it moves through the product life cycle?

OR

b) (i).Discuss the various stages of a new product development process by taking the example of an electric car as a new product concept. (ii) How can test marketing be helpful in launching new products? UNIT - IV IV. a) Discuss in brief the various pricing strategies use by marketers. Suggest suitable pricing strategy for i) Standardized software package ii) Mid-sized passenger car OR b) In an environment that's getting increasingly competitive, channel partners are greatly influencing consumer buying decisions. Do you agree with the above statement? Substantiate your response with suitable example UNIT - V V.a) Discuss the main objectives of sales promotion. Explain some of the sales promotion methods directed at consumers, which can be used by a detergent manufacturer. b) Discuss the role of personal selling and advertising in promotional industrial products. How does it compare to consumer product promotion?

OR V.b) Write a note on the following short questions i) Integrated Marketing Communications ii) Customer Relationship Management iii)Supply Chain Management iv)Retail Management

ENTREPRENEURSHIP DEVELOPMENT Syllabus For pre-Ph.D examination

UNIT-I: Entrepreneurship: Introduction Concepts Characteristics Factors Theories of Entrepreneurship - Development of Entrepreneurship in India. The Growth of Women Entrepreneurship and their problems. UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan-Product Planning and development process-Preparation of feasibility report Significance of sunrise industries in developing economy like India. UNIT-III: Opportunities and promotional schemes: Opportunities & promotional schemes available for SME sector for new entrepreneurs-Promotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation for MOU for sanction. UNIT-IV: Financing and Promotion: Government Financial Support State and Central Government Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship in India-EDP. UNIT-V: MSME: Meaning-Importance-Opportunities-Issues-Role of SISDCS etc., in promotion of MSME RBI, NABARD, SIDBI, SFC, SIDCs,

Text Book Vasanth Desai., Dynamics of Entrepreneurial Development and Management. Himalaya Publishing House. Mumbai: 2007.

Pre-Ph.D. EXAMINATION Model Question paper ENTREPRENEURSHIP DEVELOPMENT (Effective from the admitted batch 2011-12) Time: 3 Hours Answer one Question from each unit: Max.Marks:100 (5x20=100)

UNIT I 1. a) What do you mean by Entrepreneurial competences? What are competences that an Entrepreneur needs to possess? OR b) Explain the growth and problems of women Entrepreneurship in India ? UNIT II 2. a) What is Feasibility report? Briefly Explain the different stages in preparation of Feasibility report? OR b) Discuss the significance of Sunrise Industries in developing countries like India? UNIT III 3. a) Explain different promotional schemes in SME Sector for new Entrepreneurs.? OR b) Explain different steps in MOU Preparation? UNIT IV 4. a) Critically Evaluate the role of state and central govt. in promoting Entrepreneurship in India? OR b) Enumerate different EDP Programmes in India? UNIT V 5. a) Explain the meaning, Opportunities and Issues of MSME Sector in India? OR b) Critically Examine the role of SIDBI in Promoting MSMES?

ADVANCED FINANCIAL MANAGEMENT

Syllabus For Pre-Ph.D examinations

Unit I: Concept of Finance- Finance Functions, Structures of the Financial System. Financial Management Meaning and Objectives, Scope of Financial Management, Financial Planning and Forecasting- Under and Over Capitalization causes and remedial measures.

Unit-2: Capitalization , Concept and determinants of Capital Structures Capital Structures theories NI,NOI,MM approach Computation of cost of capital, Leverages Types and EBIT&EPS analysis Unit -3: Investment Decision nature and significance of investment decision traditional techniques pay back ARR discounted cash flow techniques NPV IRR. Unit -4. Working Capital Management Nature of Working Capital Management, Need for working capital operating cycle, estimation of working capital requirement forecasting working capital requirements management of inventory Management of Cash and Receivables, Cash Budget.

Unit -5: Management of Profits-Dividend Policy- Dividend vs profit retention decision, determinants of Dividend policy types of dividend theories- Procedural and Legal formalities involved in the payment of dividend-Bonus Shares.

PRE-Ph.D EXAMINATION ADVANCED FINANCIAL MANAGEMENT

Answer one question from each unit:

( 5 X 20= 100)

Unit-I 1. a) What is Financial Management? Discuss its importance and scope in a business organisation OR b) What is the finance function? List out the various functional areas of a financial manager Unit-II 2. a) Describe the assumptions and implications of the NI approach and NOI approach. Substantiate your answer with suitable examples OR b) Explain the traditional approach on the optimum capital structure. How it is different from others? Unit-III 3. a) What is capital budgeting? Explain the process of capital budgeting OR b) Compare and contrast between NPV and IRR methods Unit-IV 4. a) How do you compute the determination of working capital? And describe the various factors influencing the requirement of working capital OR b) Explain the concept of working capital and its need Unit-V 5. a) What are the essentials of Gordons dividend model? OR b) What do you mean by Dividend? Explain the factors influencing dividend policy.