The Dream World of

Walt Disney
Film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist. Creator of Mickey Mouse - one of the most favourite cartoon characters of children and founder of Disney Land - the most fascinating amusement park for children, Walt Disney was truly the greatest entertainer ever born. Walt Disney could dream like a child and make them come true.

Rohan Suresh
8A

ACKNOWLEDGEMENT
I take this opportunity to thank the management of our school, Vidyashilp Academy, for giving me an opportunity to undertake this research study. It is a great pleasure to express my heartfelt thanks to our teacher of Commercial Applications, Ms. Sunitha. R for all the guidance and continued encouragement and support in academic matters whenever required. Last but not the least, I would like to thank and express my regards to my family and friends for their exclusive contribution, without which the project would not be completed so efficiently.

Page |2

CONTENTS INTRODUCTION ...................................................................... 4 TYPE OF INDUSTRY ................................................................. 5 TAGLINE .................................................................................. 5 WALT DISNEY AND ITS AFFILIATED COMPANIES .................... 6 FOUNDERS .............................................................................. 8 KEY PEOPLE ............................................................................. 9 NUMBER OF EMPLOYEES ........................................................ 9 COMPETITORS AND MARKET SHARE .................................... 10 FINANCIAL PERFORMANCE ................................................... 11 SHARE PRICE ......................................................................... 12 KEY MILESTONES AND ACHIEVEMENTS ................................ 13 ADVERTISING ........................................................................ 15 ESSAY .................................................................................... 16 BIBLIOGRAPHY ...................................................................... 18

Page |3

INTRODUCTION
The Walt Disney Company (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world, in terms of revenue. The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions. It owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.

Page |4

TYPE OF INDUSTRY
Walt Disney Company belongs to the Media and Entertainment Industry

TAGLINE
The tagline of the Walt Disney Company is Where Dreams Come True

Page |5

WALT DISNEY AND ITS AFFILIATED COMPANIES

Head Quarters

The headquarters of the Walt Disney Company is located at Burbank, California, U.S.

Walt Disney Studios

The Walt Disney Studios distributes motion pictures under Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Disney Theatrical Productions, one of the largest producers of Broadway musicals, also includes Disney Live Family Entertainment and Disney on Ice. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.
Walt Disney Parks and Resorts

Disney Cruise Line Eight Disney Vacation Club resorts (with more than 100,000 members). Adventures by Disney (immersive Disney-guided travel around the world). Five resort locations, encompassing 11 theme parks, on three continents.
Page |6

Disney Consumer Products

Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery sell merchandise ranging from apparel, toys, home dcor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. Disney Publishing Worldwide (DPW) is the world's largest publisher of childrens books and magazines, reaching more than 100 million readers each month in 75 countries.
Media Networks

Disney-ABC Television Group. ESPN Inc. Walt Disney Internet Group. ABC owned television stations.

Page |7

FOUNDERS
The founders were: o Walt Disney o and his brother Roy Disney

Left to Right: Walt Disney, Roy Disney

Page |8

KEY PEOPLE
Board of Directors

Susan Arnold, Steve Jobs, Robert W. Matschullat, John E. Bryson, Fred H. Langhammer, John E. Pepper, Jr., John S. Chen, Aylwin B. Lewis, Sheryl Sandberg, Judith L. Estrin, Monica C. Lozano, Orin C. Smith and Robert A. Iger
Management Team

Robert A. Iger (President and Chief Executive Officer, The Walt Disney Company) Andy Bird (Chairman, Walt Disney International) George W. Bodenheimer (Co-Chairman, Disney Media Networks and President, ESPN, Inc. and ABC Sports) Andrew P. Mooney (Chairman, Disney Consumer Products Worldwide) Rich Ross (Chairman, The Walt Disney Studios) Thomas O. Staggs (Chairman, Walt Disney Parks and Resorts) Anne Sweeney (Co-Chairman, Disney Media Networks and President, Disney-ABC Television Group) John Pleasants (Co-President, Disney Interactive Media Group and General Manager, Playdom) James Pitaro (Co-President, Disney Interactive Media Group)

NUMBER OF EMPLOYEES
About 150,000 employees were part of Walt Disney family in 2008.

Page |9

COMPETITORS AND MARKET SHARE

Disney's major competitors are the other large media conglomerates, such as News Corporation and Time Warner, who directly compete with Disney in various business lines. Below is a chart of some of these competitors by line of business.

P a g e | 10

FINANCIAL PERFORMANCE
The revenue of the Walt Disney Company is o US $ 36.1 Billion (FY 2010) The net income is o US $3.31 Billion (FY 2010) The operating income is o US $5.78 Billion (FY 2010)

P a g e | 11

SHARE PRICE
As of Jan 11 2011
LAST CHANGE -0.10 INTRADAY LOW 39.27 52-WEEK LOW 28.71 PREVIOUS CLOSE 39.50 MARKET CAP 1 80,427,483,507 VOLUME 1,738,262 OPEN 0.00 SHARES OUTSTANDING 2 2,041,306,688

39.40
INTRADAY HIGH 39.81 52-WEEK HIGH 40.00

P a g e | 12

KEY MILESTONES AND ACHIEVEMENTS

1923 An aspiring cartoonist leaves for Hollywood 1924 Partnered with older brother Roy, and the Disney Brothers Cartoon Studio was officially born. 1928 First Mickey Mouse cartoon "Steamboat Willie" released on November 18, in New York. 1930 Mickey made his debut merchandising appearance on pencil tablets, books and comic strips 1936 Walt invents Multiplane Camera to improve the filming quality of his first picture film. 1937 First full-length animated film "Snow White and the Seven Dwarfs" was released. 1940 - Disney brothers take the company public. 1954 "Disneyland" anthology series premiered on network television. It remained on TV for 29 years. 1955 Opening of his fantastic theme park in Anaheim, California -Disneyland. 1966 Before his death Walt purchased 28,000 acres near Orlando, Florida, to build his dream world. 1971 - Walt Disney World theme park opens in central Florida. Roy Disney dies. 1980 - Ron Miller, Walt Disney's son-in-law, becomes president of the company. 1982 - EPCOT Center theme park opens in central Florida.

P a g e | 13

 1984 - Roy E. Disney, Walt's nephew and son of Roy O., resigns from the board to spearhead an effort to prevent a corporate takeover. He is instrumental in bringing Michael Eisner and Frank Wells to run the company, taking over from Miller. 1984 - Roy E. Disney named chairman of Walt Disney Animation. Tokyo Disneyland opens. 1986 - Company changes name to The Walt Disney Co. 1989 - Company launches Disney-MGM Studios. 1991 - Disney partners with Pixar Animation Studios to produce computer-animated films. 1992 - Disneyland Paris opens 1995 - "Toy Story," the first film resulting from the Disney/Pixar deal, opens and is a phenomenal success. 1996 - Company acquires Capital Cities/ABC, owner of the ABC television network. 2001 - Downtown Disney and Disney's California Adventure theme park open in Anaheim. 2003 - Roy E. Disney and fellow board member Stanley Gold resign and begin public campaign to oust Eisner, saying the company's stock has underperformed under him for nearly a decade. 2004 (Jan 30) - Pixar announces an end to its wildly successful partnership with Disney after protracted talks to renew their contract collapse over profit sharing and copyright disputes. 2004 (Feb 11) - Cable TV giant Comcast Corp. offers to buy The Walt Disney Co. for about $54 billion in stock.

P a g e | 14

ADVERTISING
Advertising Age estimated global measured advertising expenditure of $1.44bn in 2009, making Disney the world's #20 advertiser.

Advertisements featured below:

o Snow White and the Seven Dwarfs and Mickey Mouse/Silly Symphonies shorts (from the 1938-39 International Motion Picture Almanac) o Four different Walt Disney Productions feature films (from the 1941-42 International Motion Picture Almanac)

P a g e | 15

ESSAY
1901 saw the birth of a person, who would redefine the face of entertainment. His name is Walt Disney. Walt Disney worked very hard in his life. As Walt Disney grew up, he had a lot of interest in animation. He took his first step towards his dreams, by entering the field of animation. But he had a problem he was in bankruptcy. Hence he started to work in a local theatre. He started making one minute fillers, designed to advertise local products. For his first advertisement, he forgot to add his profit. Later, Disney was banished from his rooming house. So, he started to sleep at his office. But the office was filled with rats. Thus the idea of Mickey Mouse was born! Disney had a vision of making people happy. He has created many cartoon characters including Snow White, Pinocchio, Fantasia, Jumbo and Bambi. His greatest achievement to date is the wonderful and joyful character Mickey Mouse. He built the world famous Disneyland. A place visited by thousands of people to experience a very different world. What I like about him is the fact that he never gave up, no matter what happened. Due to this he could contribute a lot to the field of entertainment. During his final days, he was thinking of ideas for his next film, even though he was in a critical condition. We just cant imagine a world without him.

P a g e | 16

If I were to meet Walt Disney, one question I would like to ask him would be What was your secret behind not giving up under any circumstances? Even after his death, Walt Disney continues to live in our memories through what he has left behind.

P a g e | 17

BIBLIOGRAPHY
Wikipedia disney.com corporate.disney.go.com justdisney.com/walt_disney/ topbusinessentrepreneurs.com

P a g e | 18