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Debra Pryor

debra.pryor@gmail.com | Based in Denver, CO

Social Media Manager | Digital Marketing | Web 2.0 Communications Specialist


Accomplished, passionate professional with 5+ years of successful experience as a trusted social media manager, thought leader, advisor, brand ambassador, moderator, communicator, and spokesperson. Proven ability to create and manage comprehensive social media programs, delivering compelling content daily to diverse users of Facebook, Twitter, Pinterest, YouTube, Google+, Tumblr, Foursquare, Flickr, blogs, RSS, social bookmarking, discussion forums, and community software. Positive, engaging relationship builder with outstanding communications skills; clear, concise, accurate written skills; solid verbal presentation skills. Intellectually curious curator of emerging news and trends; able to self-educate in new social media technologies and strategies. Well-versed in online monitoring and measurement platforms (Google Analytics, Omniture, Ubervu). Energetic, driven multi-tasker with the ability to produce accurate, quality work, effectively managing multiple projects and tasks in deadline-driven environments. Earned a reputation as an innovator who anticipates and meets fast-emerging challenges, a thought leader who promotes knowledge sharing, and a collaborator who instills passion, creativity, and fun in demanding environments.

Experience
FIVECENTSHINE, Denver, CO Consulting firm specializing in online advertising and affiliate marketing July to October, 2012 Social Media Manager, Account Manager Developed and managed PR, blog, and social media presence for consulting firm providing clients with online advertising, affiliate marketing, market penetration and business development. Contract position with report to Owner, CEO. Wrote daily blog posts for business audience focused on social media, affiliate marketing, marketing, and business. Promoted CEO, company, clients, and blog posts via daily presences on Facebook, Twitter, Google+, Pinterest, and LinkedIn. Substantially increased client portfolio through LinkedIn lead generation supported by robust social media presence. Achieved higher Hubspot Market Grader score (grading blog and overall social media presence) for company in two months than direct competition had achieved in one year. 2010 to 2012

EXAMINER.COM, Denver, CO top 100 news website serving 240 local markets nationwide Social Media Manager, Local & National News

Managed social media strategy and presence on: Facebook, Twitter, Google+, Pinterest, Tumblr, Wordpress Corporate Blog, LinkedIn, and YouTube with a daily audience of 100,000+. Report to Director of Content Operations. Hired, trained, motivated, and managed a team of up to 4 Social Media Specialists and Interns. Served as liaison among Content, Editorial, Creative, Support, Sales, and Social Media Team Members. Supported freelance content contributors (Examiners) via email communications and direct contact on social media sites. Updated company blog and monitor for comments; promote blog posts on Facebook and Twitter. Optimized communications via Facebook, Twitter, Google+, Tumblr, Pinterest, Wordpress, Storify, Flickr, YouTube, Metrics reporting provided utilizing Google Analytics, Omniture, UberVu, and Facebook Insights. Contributed to product development, optimizing web and mobile sites for social sharing, increasing traffic. Credited with increasing recruitment of new Examiners by 53%. Increased Facebook followers by 207%, improved engagement (likes 235%, comments 48%), and augmented follower retention by 46%. Boosted Twitter followers by 130%. Credited with increasing referring page views from Facebook by 42% and referring page views from Twitter by 10%.

Debra Pryor
Page 2 | debra.pryor@gmail.com | 720-840-3075 PHOENIX RESCUE MISSION, Phoenix, AZ Nonprofit mission serving homeless citizens of metro Phoenix E-Communications Coordinator Reported to Director of Development in support of social marketing and fundraising activities. Instrumental in developing and delivering a comprehensive online communication program to spread awareness throughout the community, enlist volunteers, generate web traffic, encourage conversation, and increase donations. Built, monitored, and maintained social media channels; updated content at Facebook, Twitter, Wordpress blog. Developed bi-monthly E-Newsletter strategy and format, and content. Partnered with outside video company to produce video content highlighting clients, volunteers, and services. Posted video content monthly to YouTube and Vimeo. Authored articles and news releases on client stories, events, volunteer opportunities, and other news. Maintained and posted fresh content to website. Utilized Google Analytics to track steady increases in web traffic. Captured and edited digital images of clients, staff, and events for use across social media platforms, e-newsletter, newsletter, and website. Recognized as instrumental in boosting web-giving for Phoenix Rescue Mission by over 60% from 2007 to 2009. New volunteers and supporters cited Twitter as the #1 way in which they learned about the organization. Initially served as a temporary Development Assistant and was hired as full time member of staff within 90 days. Selected to serve on Company Web 2.0 Think Tank 2010; panel expert at Mission Development and Leadership Conference 2010. Featured as social media innovator by Oneicity.com blog article. Blog awarded second place at Association of Gospel Rescue Missions Conference 2010. 2007 to 2010

Earlier roles: Executive Assistant, Emerson Reid & Company, New York, NY; Paraprofessional, Shiawassee Public Library, Owosso, MI; Substitute Teacher Shiawassee Regional Education Service, Owosso, MI. Retail Sales Assistant, The Musicland Group, Owosso, MI.

Education
UNIVERSITY OF MICHIGAN, Flint, MI Bachelor of Arts, Language Arts, Minor in Social Sciences, additional coursework in Psychology This education prepared me to communicate well, to share information, to be a curator of current events, and to understand what motivates others, all essential skills of a Social Media Manager Continuing development: Extensive self-directed studies in social media, 2002 to present

Technical Proficiencies
Mac & PC fluent | Facebook | Twitter | Pinterest | Google+ | Google Analytics | Wordpress Blogger | LinkedIn | YouTube | Vimeo |Flickr | Tumblr | StumbleUpon | Yelp | HTML | Adobe Dreamweaver Microsoft Office (Word, Excel, PowerPoint, Outlook)

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