ACKNOWLEDGEMENT

I wish to a acknowledge my indebtedness to my project guide Ms Moumita Talukdar and my faculty guide Prof.p.Mhapatra .The project could not have been possible without their able support and guidance. Thanking them is the small gesture for the generosity shown. I am grateful to SIP coordinator, Mr Debopom Ghosh for giving me the opportunity to carry my SIP project in such an esteem company like UAE Exchange and Financial Service Limited. I will always be obliged to my project guide and faculty guide, who have given their precious support and guidance in every step of the project otherwise it would have been difficult on my part to bring this project work to completion. I am sure the knowledge imparted will go on in a long way in enriching my career.

Subrata Podder ASBM-(Reg No.-2011-13/55) Bhubaneswar.

DECLARATION
I do here by declare that the project entitled A Comparative Study on Buying
Tendency of Intangible Service Product for the UAEXCHANGE & FINANCIAL SERVICE LIMITED in Kolkata Region is submitted as a part of my Summer Internship Program for

the PGDM program . The project has been done under the able guidance of Mr Debopam Ghosh, Regional Head, UAE Exchange & Financial Service Ltd and Financial Service Limited and Prof.P.Mahapatra (faculty guide). This project has not been submitted in full elsewhere for the award of any degree.

Subrata Podder ASBM-(Reg No.-2011-13/55) Bhubaneswar.

PREFACE
Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. No study can be termed complete if there is no practical experience. Hence need for training has become a real necessity. The training aims to prepare students through a process of practical experience. Practical exposure no doubt has contributed a significant amount of knowledge to me along with real life experience and was an ideal combination of academic knowledge and practical experience. Marketing activities can be regarded as lifeblood of all business concerns. In order to enhance the performance of marketing department and overall success of a business concern, study of consumer behavior and their satisfaction, sales and distribution channels, advertisement and competitive advantages is necessary. The performance of a company is very much important for an organization. UAE Exchange & Financial Service Ltd is in fact a very ideal location to gain practical experience. I am sure the experience gained in short duration, will go a long way in all my future endeavors.

CONTENTS

COMPANY PROFILE

Type : Founded: Founder(s) : Headquarters: Key people : Products : Services : Employees : Certifications: Website : Email: Telephone no : FAX: Turn over:

Public company 1999 Dr. B R Shetty and Abdulla Humaid Al Mazroei [1] Kochi, India. V George Antony Country Head [2] XPAY Non Banking Financial Services, Travel & Tours, Gold Loan, Insurance, Financial Advisory Services. 2732 (As on 31 March 2010) ISO 9001:2008 certified uaeexchangetravel.com mail.us@uaeexchange.co.in 033 32006194 / 32626268

UAE Exchange & Financial Services Ltd

is a remittance and currency exchange company based in India, a part of the global UAE Exchangegroup. As well as its core foreign exchange services it also provides insurance, share trading, gold refinancing schemes, travel and tour services andonline payments via its XPAY service. A subsidiary of Abu Dhabi based UAE Exchange it is set up as a public limited company in India, headquartered in Kochi. The company is an NBFC (Non Banking Financial Corporation) and an Authorised Dealer II Category with over 2700 employees and over 238 offices across India.
MAP SHOWING LOCATIONS OF UAE EXCHANGE BRANCHES IN INDIA

UAE Exchange & Financial Service Ltd was launched in 1980 with a single office in Abu Dhabi, United Arab Emirates, by Indian born entrepreneur [[B. R. Shetty |Bavaguthu Shetty]] and former United Arab Emirates Minister of Justice H.E. Abdulla Humaid Al Mazroei. From then on it was on an expansion spree, building a global network of over 550 direct offices in close to 30 countries across five continents. In 1993 UAE Exchange & Financial Service Ltd became a [SWIFT] member and the following two years opened operations in Oman and Kuwait as well as well as launching an express transfer, gold card and bank notes service. In 1999 it launched retail operations in India, which was to become the largest operation outside its home base. It followed this with opening offices in Bangladesh, the UK and Sri Lanka in the following three years. By 2003, it has also added Australia when it acquired a local exchange house. The same year it opened its 100th branch in India. Between 2005 and 2009 it continued to expand, opening offices in Hong Kong, Uganda, Jordan, Canada, New Zealand and China, as well as purchasing ''MoneyDart Global Services'' in the United States. It also launched a online money transfer portal, Money2anywhere. XPay, the bill payment solution using mobile phone was also brought out in India NEW MEDICAL CENTRE (NMC) GROUP It is one of the fastest growing and most prestigious business conglomerates in the UAE and was established in Abu Dhabi in 1975 by two visionaries, His Excellency Abdulla Humaid Al Mazroei, (former Minister of Justice and Law in the UAE Cabinet) and the business magnate Dr. B R Shetty. The Group has a

global network of companies engaged in various business interests across the Middle East, India, Sri Lanka, Bangladesh, Australia, USA, UK ranging from Healthcare, Pharmaceuticals (Manufacturing & Trading), Medical & Scientific equipment to Foodstuff, Catering & Hospitality, Information Technology, Gold Diamond jewellery, Engineering services, Financial Services and Advertising & Public Relations.

UAE EXCHANGE GROUP The UAE Exchange Group is one of the largest and most trusted financial institutions in the world offering money transfer and money exchange services in the United Arab Emirates. Headquartered in Abu Dhabi, the Group commenced business in UAE in 1980. The Group was founded by the great visionaries His Excellency Abdulla Humaid Al Mazroei and Dr. B R Shetty. It has, expanded its operations all over the UAE with associates in neighboring Middle Eastern countries, India, USA, UK, Australia and Sudan besides liaison offices in India, Bangladesh, Sri Lanka and Pakistan.

UAE EXCHANGE CENTRE LLC UAE Exchange Centre LLC, Abu Dhabi is an ISO certified, Limited Liability Company established under the UAE Commercial Companies Law in Dubai with its corporate office at Abu Dhabi, UAE from where the central administration of the company is carried out. Presently, the company has liaison offices in India at Kochi, New Delhi, Chennai, Mumbai, Hyderabad and Jallandhar for coordinating with the companys correspondent banks in India and for speedy transfer of remittances.UAE Exchange Centre LLC has a strong tie-up with over 90 correspondent banks around the globe. The company commenced its liaison office in India on January 01, 1997 at Kochi as per the specific approval received from the Reserve Bank of India on September 24,

1996. All the activities of the Indian liaison offices are controlled and managed from the Kochi office. The entire operational expenses of all liaison offices in India are met exclusively from the funds received from the head office at Abu Dhabi through normal banking channels. OMAN & UAE EXCHANGE CENTRE CO & LLC Oman & UAE Exchange Centre Co & LLC, Sultanate of Oman commenced operations in 1995. It is the largest exchange house in Oman and is a leading player in the remittance and foreign exchange segment. UAE EXCHANGE CENTRE WLL, KUWAIT UAE Exchange Centre WLL, Kuwait is yet another mighty institution in the Middle East offering Money Transfer and Money Exchange services globally. KUWAIT NATIONAL EXCHANGE CO WLL Kuwait National Exchange Co WLL, Kuwait is an associate member of the group providing Money Transfer and Money Exchange services. UAE EXCHANGE & FINANCE LTD, INDIA UAE Exchange & Finance Ltd, India is a member of the National Stock Exchange of India Ltd and facilitates online Stock trading service through trading terminals. XPRESS MONEY SERVICES LTD Xpress Money Services Ltd, UK is an associate company of UAE Exchange that provides global instant money transfer facility and has established itself as a leading brand.

MONEYDART GLOBAL SERVICES INC Money Dart Global Services Inc, USA is promoted by the NMC Group and is a fast growing remittance service provider in the US. UAE EXCHANGE AUSTRALIA PTY LTD UAE Exchange Australia Pty Ltd, Australia is a subsidiary of UAE Exchange incorporated on November 06, 2003 and registered in New South Wales.

UAE EXCHANGE & FINANCIAL SERVICES LTD, INDIA Business Motto : Service is our currency The UAE Exchange group commenced its Indian operations in 1999 with 5 branches in the state of Kerala, by the name UAE Exchange & Financial Services Ltd. UAE Exchange & Financial Services Ltd was incorporated in the year 1995 as a Public Limited company under the Indian Companies Act 1956. It is registered with the Reserve Bank of India as a Public Limited Non-Banking Finance Company (NBFC). The company has its registered office at Manipal Centre, Dickenson Road, Bangalore 560 042, Karnataka and the Administrative Office is at Airlines Building, M G Road, Kochi 682 011, Kerala. The company is one of the fastest growing financial institutions in India offering Money Transfer, Money Exchange and Travel & Ticketing services in a highly automated environment. Presently, the company has over 262 fully automated and operational branches and over 1700 sub-agent locations spread across India and propose to enhance the network with an additional 100 branches. The company commenced Inward Remittance and Money Changing business in September 1999 as per specific licenses received from the apex bank of the country viz. Reserve Bank of India for the same. The company also provides Travel & Ticketing services and has a full - fledged IT division for developing comprehensive, user-friendly software solutions for Indian as well as International markets.
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MAJOR BUSINESS ACTIVITIES: MONEY TRANSFER UAE Exchange & Financial Services Ltd is the Paying Agent for Xpress Money in association with UAE Exchange Centre LLC, Abu Dhabi and for MoneyGram services in association with MoneyGram Payment Systems Inc., USA. Money Transfer service is provided at the companys countrywide branches and sub-agent locations, including several esteemed banks and financial institutions, in accordance with the specific permission accorded to us by the Reserve Bank of India for Money Transfer Service Scheme.

FOREIGN EXCHANGE UAE Exchange & Financial Services Ltd is approved by the Reserve Bank of India as an Authorized Dealer-II to conduct Money Changing operations. Today, the company is one of the largest Money Changers in the country in terms of both volume and network.

The company is engaged in the following money changing activities:

1. BUYING & SELLING OF FOREIGN CURRENCY BANK NOTES 2. ISSUANCE & ENCASHMENT of MAJOR TRAVELLERS CHEQUES
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3. INTERNATIONAL DEBIT CARDS/WORLD CURRENCY CARD 4. SAUDI RIYAL SAR DRAFTS 5. SENDING MONEY ABROAD (SWIFT/FCDD) 6. EXPORT OF FOREIGN CURRENCY BANK NOTES & TRAVELLERS CHEQUES 1. BUYING & SELLING OF FOREIGN CURRENCY BANK NOTES The companys countrywide branches purchase and sell major Foreign Currency Bank Notes to the Public Authorized Dealers and other Authorized Money Changers. 2. ISSUANCE & ENCASHMENT of MAJOR TRAVELLERS CHEQUES The companys countrywide branches encash Travelers Cheque in all major foreign currencies. The company is the authorized agent of American Express for the issue of American Express Travelers Cheque. 3. INTERNATIONAL DEBIT CARDS/ WORLD CURRENCY CARD The company has tied up with IDBI BANK and AXIS BANK to promote the International Debit Card/WCC card through the companys branches. 4. SAUDI RIYAL SAR DRAFTS The branches of the company issue SAR drafts for Hajj pilgrims in association with UAE Exchange Centre LLC, Abu Dhabi, with specific approval from the Reserve Bank of India. 5. SENDING MONEY ABROAD (SWIFT/FCDD) UAE Exchange has tied up with ING Vysya bank, HDFC bank and Thomas Cook to handle transfer of money abroad. 6. EXPORT OF FOREIGN CURRENCY BANK NOTES & TRAVELLERS CHEQUES The companys wholesale division exports the
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surplus Foreign Currency Bank Notes and Travelers Cheques to buyers in the overseas market.

TRAVEL & TICKETING The company has a Travel Division at the Administrative Office, Kochi by the name UAE Exchange Travel Services. It commenced travel and ticketing operations in 2001 and is accredited as an approved Passenger Sales Agent by IATA, Canada (IATA Registration no. HO-14-3 5588 0). UAE Exchange Travel Services provides Domestic & International Air tickets for customers and renders assistance in getting Emigration Clearance, Certificate / Document Attestations, Passport Application and other allied services.

XPRESS LOAN The company provides Loan against gold ornaments, shares and loan for purchasing vehicles.

IT ENABLED SOLUTIONS The company has a full-fledged IT Division for developing several major software projects for group companies and overseas clients.

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ORGANISATION CHART FOR UAE EXCHANGE

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FUNCTIONAL DEPARTMENTS OF UAE EXCHANGE & FINANCIAL LTD Business Development Department: Business Development Department is one the most important department in every organization. The Business Development activities of the organization include providing support to the different branches.

Various sales promotion techniques are used by business development department to increase the sale of UAE Exchange & Financial Services Ltd services like Canopy Marketing Facebook Fan Page Promo Van Travel and Tour Fair Hajj Counter Advertisement through local cable Wall painting

Human Resource Department Human resource is the most valuable asset for any organization. A human resource manager is responsible to build up an effective workforce, handle the expectations of the employees and make sure that they perform at their best. In management human resource management deals with people. Each and every organization consists of people and an organization has to utilize their services, develop their skills, motivate them, and make sure that they remain committed towards the organization to achieve the goals of the organization.
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According to Byars and Rue Human Resource Management encompasses those activities designed to provide for and coordinate the Human resources of an Organization. The human resource department manages the personnel serving the organization. The Human Resource Department performs the following functions: Creation of posts and appointments. Verification of character and antecedents Pay of appointment Age limits Commencement of service Probation of appointments Certificate of health Record of age Consequence of particulars being false or suppressed Relinquishment of services by employees and discharge of probationers Termination of service of confirmed employee Superannuating and retirement Option to retire in certain cases Requirement of medical examination Retirement on medical grounds Date of retirement Privilege leave on retirement and encashment Postponement of retirement pending disciplinary action Voluntary retirement Abandoning duty after period of leave or otherwise Appointment of experts Scale of pay Calculation of joining time Overstay after joining time Deputation of employees
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 Special appointments Entry, exits and search Identification, attendance and entry Provident fund Gratuity Leave Tours and traveling allowances Transfers Tours abroad Conveyance facilities Service record Address for communication Recall from leave

INTRODUCTION
I joined UAE Exchange & Financial Service Ltd Kalikapur branch, Kolkata as an intern on 25th April 2012. I was working in the Marketing Department of UAE Exchange & Financial Service Ltd. My main task was to collect customer data, do sales call, visit corporate and participate in various promotional activities. AMERICAN MARKETING ASSOCIATION 2012 DEFINATION OF MARKETING IS AS UNDER American Marketing Association releases new definition of marketing January 14, 2008. The new definition reads, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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It will be used as the official definition of marketing in books and taught in university lecture halls nationwide, according to the AMA. One of the most important changes to American Marketing Associations new definition for marketing is that marketing is presented as a broader activity, said Nancy Costopulos, CMO of the American Marketing Association. Marketing is no longer a functionit is an educational process. The previous definition read, Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Kate Maddox

According to Peter Drucker, The

aim of marketing is to make selling superfluous.

Marketing department is one the most important department in every organization. The marketing activities of the organization include providing support to the various service departments within and outside the state.The marketing department conducts various surveys to know the needs and expectations of the customers. I was assigned the task to survey people of kolkata city. In kolkata city there are 3 branches that are currently working.

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OBJECTIVES
The objectives of the Executive Training at UAE Exchange & Financial Service Ltd (KOLKATA) are:

1) To identify the working of the organization. 2) To conduct an exhaustive analysis of the marketing department. 3) To increase the sales of the services that are offered by the organization. 4) To conduct an extensive study of the market place and the customers needs. 5) To understand the core business of the company, organization chart, key personnel in the company, marketing channels, financial policies, etc. 6) To do a comprehensive analysis of the company and prepare the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis report for the company. 7) To build a good rapport with the companys staff.
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8) To understand the organizational structure and the top management team including the Zonal Head, Regional Head and the Officers. 9) To do a practical and live observation of the work place. 10) To understand the attitudes and behavior of the customers. 11) To analyze the sale of services in Kolkata branches and find out the factors which are affecting its sale.

LIMITATIONS
Any research in any field topic gives some new results, discovering new areas etc. but there are always some limitations thereof. The limitations that I came across during the course of my training at UAE Exchange & Financial Service Ltd are:

1) Response Bias: Sometimes the respondents consciously or unconsciously misrepresent the truth, and then it amounts to response bias. 2) Non response errors: Sometimes respondents do not give a response or give partial response. It is called non response error. The reason may be lack of knowledge or unwillingness to answer. 3) Fluctuations in weather conditions: During the survey I came across unfavorable weather conditions like scorching heat and heavy rain.
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4) Scarcity of time : There is limited time available each day and lot of tasks have to completed in a day like preparing reports, conducting surveys, spend time at the office to gain knowledge, etc. 5) Different preferences : The study was conducted in the urban areas and it cannot be applied to the rural areas because the tastes and preferences of people of rural and urban areas differ vastly. 6) Inaccurate information : The answers given by the respondents are not always correct and may be misleading. 7) Time consuming : It is very time consuming to go door to door in order to conduct a survey of various homes and find their views and study their buying behavior. 8) Small sample size: The sample size is small and it may not actually represent the whole population.

9) Difficult to convince people : Sometimes it becomes very difficult to convince people as many of them are not at all aware of UAE Exchange services and some are very stubborn. It becomes slightly difficult to convince such people but it is a challenging task and a good learning experience. 10) Limited information : Being a trainee, it became difficult to obtain some confidential information about the organization. This sometimes became a hurdle during the training. 11) Non availability of person: In some cases the person is not present at home. 12) Dependence on respondents views: The data collected is totally dependent on respondents views, which could be bias in nature. 13) Difficult to recall: It is not possible and economically viable to revisit a person who was not present at home. 14) Lack of educated and cooperative respondents: Personal interviews are successful only when the respondents are educated.

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The limitations that UAE Exchange & Financial Service LTD comes across are: 1) Dependence on franchise. 2) Services cannot be stored so price varies. 3) Increasing competition in financial industry. 4) High credit period. 5) Limitations on certain types of advertisement.

BODY OF THESIS
UAE Exchange & financial Service Ltd. is a very large and reputed organization and it gives me immense pleasure and satisfaction to be associated with such a reputed organization. The organization maintains state of the art, quality and challenging working environment.

MAIN TASKS AND TARGETS

1) To conduct a comparative study of the growth of UAE Exchange & financial service ltd for three consecutive years. 2) To conduct survey of UAE Exchange & Financial Service Ltd branches in Kolkata to know their problems and sort them out. To get feedback from UAE Exchange & Financial Service Ltd branches.

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3) To get feedback from customers and find their problems, satisfaction level, take their suggestions and help UAE Exchange to implement those suggestions. 4) To take responses from people who do not use UAE Exchange services and find the answer to the question, Why they are not using UAE Exchange services. 5) To judge the satisfaction level of the employees of UAE Exchange & Financial Service Ltd. 6) To maintain daily activities performed in the organization.

7) To make maximum people aware of UAE Exchange & Financial Service Ltd. 8) To organize Canopy campaigning. 9) To increase the sale of UAE Exchange services. 10) To implement human resource management techniques to increase the satisfaction level of the employees of UAE Exchange & Financial service ltd. 11) To interview 100 homes in 40 days to know their views and opinions about UAE Exchange & Financial Service Ltd services. 12)To organize promotional activities for creating awareness of UAE Exchange & financial service Ltd.

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MY DAILY SCHEDULE

My tasks at the On Job Training were to study the working of the UAE Exchange branches in kolkata, gather complete information about UAE Exchange, and conduct market surveys and promotional activities. The daily schedule that I follow to complete these tasks is: Sign in at the company Regional Head office at 09:30 AM Make a plan for the whole day between 09:30 AM to 10:30 AM. Go to the field to conduct market survey from 10:30 AM to 01:00 PM. Collect information about the UAE Exchange & Financial Service from various departments from 01:30 PM to 02:00 PM. Lunch time is from 02:00 PM to 02:30 PM. work on my project from 03:00 PM to 04:00 PM.
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Discuss with my company guide the tasks for the next day from 04:30 PM to 05:00 PM. Sign out of the company office at 06:00 PM. Note: 2. Sunday was weekly off.

PERFORMANCE ANALYSIS I started my SIP training at UAE Exchange & Financial Service on 25th April 2012. I was given the responsibility of surveying 3 branches, general public and organize various promotional activities. I was asked to increase awareness about UAE Exchange services amongst the general public. For this I and the officials of UAE Exchange organized canopy campaigning, door to door data collection and market survey. Another task assigned to me was to collect secondary data of various manufacturing companies like TMT manufactures, Cement manufactures and Paint Manufactures and get appointment from them for corporate tie up. Another task which was assigned to me was to collect data of Western Union franchise and give franchise of Money Gram.

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RESEARCH DESIGN/METHODOLOGY Resarch design is defined as a systematic and objective process of gathering, recording and analyzing data that provides information to guide business decisions. The process of business strategy can be divided into three phases planning, execution and report preparation. The planning phase begins from problem/opportunity identification and leads to selection of the sampling procedure. Data collection and evaluation can be described as the execution phase of the business research process, while report generation can be considered as the last phase. Steps in the research design process

Identifying and Defining Problem/Opportunity Planning the strategy

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 Selecting the method of strategy Selecting a Sampling Procedure Data Collection Evaluating the Data Preparing and Presenting the Report

Marketing research is defined as the formal process of collecting information, analyzing the result, communicate the findings and implementation in terms of marketing actions. Analysis of information is used in evolving some marketing and financial decisions. The research methodologies used to collect data are of two types: 1) Primary method : In this type of method data is collected with the help of face to face interaction with a person. 2) Secondary method : It does not involve face to face interaction. In this type of method data is collected through other sources like internet, books, etc. In this project I have used both the methodologies to collect the data. Primary Method: 1) I have used primary method to collect data from various branches of UAE Exchange & Financial Service Ltd by talking to heads and staff members of each department.
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2) Data is also collected by preparing a questionnaire and asking the respondents to fill up the questionnaire. 3) Data is also collected by conducting one to one interviews. Secondary Method: 1. I have used secondary method to collect some data from the annual accounts of the company UAE Exchange & Financial Service Ltd, Kolkata. 2. Data is also collected from the Annual publication of Uae Exchange (Magazine). Research methodology adopted for the study During my research I have tried to Assess the brand image that the company holds in the minds of the customers. Assess the impact of promotional activities.

METHOD OF SURVEY Survey Research: Research is the search for, and retrieval of, existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research. Marketing research is a form of business research. A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. Some of the common methods of conducting surveys are: Personal Interviews: Personal interviews are characterized by the presence of four entities i.e. the researcher, the interviewer, the interviewee and the interview environment.
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Telephonic Interviews: Telephonic interviews are judged as one of the best cost effective alternatives to face-to-face interviews and mail surveys. Self-administered Interviews: Self administered interview is an interview in which the questionnaire is filled out without the intervention of an interviewer. Mail Surveys: Mail survey is a survey where questionnaire is sent to the qualified respondents by e-mail. Method of survey research used by me: Personal Interview (Door to Door Interview)

Reasons for Choosing Personal Interview: I chose the personal interview method for survey research due to the following reasons: 1) Feedback Opportunities: In face to face interview, doubts of the interviewee can be clarified. Also the respondent can be assured confidentiality. 2) Probing: The interviewer in a personal interview can explore the respondent for complex answers. The detailed information so obtained is very useful to the researcher. 3) Length of Interview: The length of interview is better in personal interviews. In a personal interview, chances of the respondents answering all the questions are greater as compared to other non-personal survey methods. Personal interviews lead to improvement in the quality of responses.

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Questionnaire Design A questionnaire is a set of questions to be asked from respondents in an interview, with appropriate instructions indicating which questions are to be asked, and in what order. Questionnaires are used in various fields of research like survey research and experimental design. Questionnaire design is a vital issue in interviewing. A properly designed questionnaire can tap the necessary information from the respondent. Therefore, researchers always design a tactful set of questions to probe and prompt the interviewee to give useful answers. Questionnaires fall under various categories, such as structured, unstructured, disguised and undisguised.

In the questionnaire I have used two types of questions: Open Ended Questions In open ended question design each question has a series of lines (or a blank space) in which the respondents are encouraged to write, in their own words, how they feel about the topic in question. Close Ended Questions Closed question provide a set of answers that the designer of the survey (based on prior experience and responses in the pilot survey) considers will accommodate the majority of potential responses. A questionnaire serves four functions:Enables data collection from respondents Lends a structure to interviews Provides a standard means for writing down answers Help in processing collected data
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The various steps in questionnaire design are:1) Preliminary decisions 2) Question content 3) Response format 4) Question wording 5) Questionnaire sequence 6) Questionnaire pre-test, revision and final draft.

EMPIRICAL ANALYSIS Each day is a new learning experience and so was the case during my Executive Training. Every day I learnt something new. During my training I learnt the following things: 1) First and foremost I learnt to practically apply the knowledge gained through theory classes and bridge the gap between academic institution and corporate world. 2) Understood the importance of job responsibility. 3) How coordination is maintained between different departments like business development, human resource, administration. 4) Learnt the ways to increase customer awareness. 5) Learnt how to make sales call. 6) Understood how the management keeps its employees satisfied and retain them. 7) The marketing strategies adopted by UAE Exchange & Financial Services ltd.

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8) Learnt how to conduct door to door interviews. Initially I felt slightly uncomfortable conducting the interviews but with time I learnt a lot and became very comfortable conducting door to door personal interviews. 9) Learnt to participate in Canopy camps and how to approach the public. 10) Learnt how to build a good rapport with the staff. I was very successful in building good rapport with the staff of the organization.

I worked as an intern in UAE Exchange & Financial Service Ltd where selling services are very compititative due to its intangible in nature. Therefore the marketing strategy of UAE Exchange & Financial Services Ltd is very different from others. In this type of organization it is necessary to maintain a very good customer relationship and keep in touch with the customers.I learnt how to do sales call, how to interact with public. During the 8 weeks association with UAE Exchange & Financial Services Ltd, I deeply understood many facts about the different services which were not in my knowledge earlier.

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