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2009

North Maharashtra University, Jalgaon


FACULTYOFCOMMERCE& MANAGEMENT

Syllabus of Master in Business Administration (MBA)


SEMESTER: II

(w.e.f.: Dec-2009)

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT

STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)

SemesterIandII(w.e.f.July2009)
Paper 101 102 103 104 105 106 107 108

SemesterI A:CreditCourses
ManagementScience AccountancyForManagers ManagerialEconomics InformationTechnologyForManagers IntroductionToOperationsManagement OrganizationalBehavior CorporateSocialResponsibility B:QualifyingNonCreditCourse CorporateCommunicationSkills

Paper 201 202 203 204 205 206 207 208

SemesterII A:CreditCourses
ManagementPractices BusinessResearchMethods GlobalEconomicScenario ManagementInformationSystemandERP FinancialManagement HumanResourceManagement MarketingManagement B:QualifyingNonCreditCourse QuantitativeTechniques

SemesterIIIandIV(w.e.f.July2010)
SemesterIII Paper CreditCourses
301 302 303 304 305 306 307 308 StrategicManagement Entrepreneurship&ProjectManagement LegalAspectsOfBusiness SpecializationI(Major)* SpecializationII(Major)* SpecializationIII(Major)* SpecializationIV(Major)* Specialization(MinorI)** 401 402 403 404 405 406 407 408

SemesterIV Paper CreditCourses


eCommerce& ExcellenceManagement FamilyBusinessManagement Indian CommercialLaws SpecializationV(Major)* SpecializationVI(Major)* SpecializationVII(Major)* ProjectReport&VivaVoce* Specialization(MinorII)**

*SpecializationInMajorSubjects (AnyOne)
A B C D E F FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement A B C D E F

**SpecializationInMinorSubjects (AnyOne)
FinancialManagement MarketingManagement HumanResourceManagement OperationsManagement InternationalBusinessManagement AgroBusinessManagement

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:201:ManagementPractices
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) ManagementPractices (21) a) IndianManagementPractices (03) i) IndianEthos:EssentialFeatures&insights ii) FeaturesofTraditionalbusiness&Modernbusiness iii) IndianTransnationalCorporations:FeaturesofIndianTNCs iv) IndianManagementPractices (10) b) JapaneseManagementPractices i) 5Ssystem:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites ii) KaiZen:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites iii) PokeYoke:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites iv) ZeroDefectProgram(ZDP):Meaning,Philosophy,Microleveltechniques,Advantages,Limitationsand Prerequisites v) WasteReduction:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPre requisites (08) c) GlobalManagementPractices i) PatternsofManagementanalysis ii) TOWSmatrix:Amoderntoolforanalysis iii) DiversityManagement (1) DiversityandMulticulturalism:Nature,DimensionsanditsEffects (2) HowtomanageDiversityandMulticulturalismintheOrganisation iv) ManagingGrowth:Necessity,Need&ObjectiveofGrowth v) BenchMarking: (1) Definition,Need,Levels&prerequisites, (2) Process:Planning,Analysis,Integration,ActionPhase (3) Advantages&limitationsofBenchmarking. 2) ServicesManagement (14) a) ThepaceofgrowthofServicesectorintheGDPofanEconomy. b) Service&itsbusinessapplication i) Definition ii) DifferencebetweenGoods&Services iii) Qualitydimension:Features,Performance,ReliabilityCredibility,Conformance,Durability, Serviceability,Aesthetics,Perceivedquality,Courtesy,Consistency,Accuracy,Completeness, Timeliness,Responsiveness&Tangibilityofservice. c) Returnonservicequality:CostofqualityandProfitlinkage d) OtherfunctionalareasofServicemanagementpractices i) DisasterManagement:Introduction,Features&OutcomeofDisastermanagement 3

ii) EventManagement:Features,Problems&ProcessofEventmanagement iii) HospitalityManagement: (1) FunctionalAreasofHospitality (2) HospitalityasaserviceIndustry (3) Housekeepingoperations,Wastereduction (4) HospitalitytechnologyandRiskmanagementinhospitality. (5) HotelFinance iv) BusinessProcessOutsourcing: (1) Meaning,Benefits&GrowthDrivers (2) TypesOfOutsourcing (a) CustomerServiceOutsourcing (b) AccountancyOutsourcing (c) InternalAuditOfTransactionsOutsourcing (d) LegalOutsourcing (e) InsuranceAndBankingOutsourcing (3) BusinessProcessImprovement (4) BusinessProcessManagementVersusFunctionalManagement (5) BackOfficeOutsourcing (6) DifferencesBetweenBusinessProcessOutsourcing&Outsourcing 3) KnowledgeManagement (05) a) KnowledgeManagement i) IntroductionandDefinition ii) MarketvaluepropositionandProsperityofKnowledgemanagement iii) ThreephasesofLifecycleAcquisition,Enhancement&Retention b) UnderstandingCustomerValueKnowledgeChain c) PhasesofCustomerKnowledgeCycle 4) Casestudy (10) a) Arealworldsituationfacedbyamanagershouldbeconsideredforanalysisanddiscussionofthecases basedontheabovetopics. REFERENCEBOOKS: 1. GlobalManagementSolutions:DemystifiedbySethThompsonLearningISBN981265142X 2. Management:Task,Responsibilities,PracticesbyPeterF.DrukerAlliedPublishersPvt.Ltd 3. Management:ValueOrientedHolisticApproachbyS.A.SherlekarHimalayaPublishingHouse 4. BusinessOrganizations&ManagementbyVasishth,RajputKitabMahal 5. EssentialsofBusinessEnvironmentbyK.AshwathappaHimalayaPublishingHouse 6. TotalQualityManagementbyK.ShridharBhatHimalayaPublishingHouse 7. TheEssentialGuidetoKnowledgeManagementbyAmritTiwanaPearsonEducationAsia 8. BusinessProcessOutsourcingSarikaKulkarniJaicoPublishingHouse 9. Management:Principles&ApplicationsbyRickyGriffinCengageLearning 10. Management(2008Edition)Kreitner,MohapatraBiztantra(WillyIndiaPvt.Ltd.) 11. ManagementbyStoner,Freeman,GilbertPearson/PrenticeHall 12. ManagementText&CasesbyV.S.P.Rao&VHariKrishnaExcelBooks 13. Management:AglobalandEntrepreneurialPerspectivebyWeihrich,Cannice,KoontzTMH 14. TotalQualityManagementbyB.SenthilArasu&J.PravinPaulScitechPublicationsPvt.Ltd. 4

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:202:ResearchMethodology
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) ResearchMethodology (06) a) Meaning,Objective,Importance&TypesofResearch b) ResearchProcess c) Features&CriteriaofGoodResearch. d) ResearchInFunctionalAreaofManagement e) ProblemsencounteredbyResearchersinIndia 2) ResearchProblem (04) a) FormulationofResearchproblem b) SelectingtheProblem,necessityofDefiningtheProblem c) TechniquesinvolveinDefiningaproblem d) LiteratureSurvey 3) ResearchDesign (06) a) Meaning&NeedforResearchDesign b) FeatureofGoodResearchDesign c) ImportantConceptRelatingtoResearchDesign d) TypesofResearchDesign:Exploratory/Formulative,Descriptive/Diagnostic& (1) HypothesisTesting/ExperimentalResearchdesign e) Validity&ReliabilityInResearch 4) SamplingDesign (05) a) SamplingTerminology,StepsinSamplingDesign,Criterionofselectingsamplingprocedure b) SamplingMethods i) ProbabilitySampling:Simplerandom,Systematic,Stratified,Cluster,Area,Multistage, (a) Proportional,Sequentialsampling. ii) NonprobabilitySampling:Convenience,Quota,Snowball,Judgment c) SamplingErrorsTypeIError,TypeIIError. 5) DataManagement (09) a) DataCollection i) Types&SourcesofData:Primary&Secondary ii) MethodsofDataCollection:Observation,Interview,Questionnaire,Schedule&SurveyMethod iii) GuidelinesforConstructingQuestionnaire/Schedule,ChoiceofQuestions iv) MeasurementScales:Nominal,Ordinal,Interval,Ratio v) SourcesofError b) Measurement&ScalingTechnique i) TestsofSoundMeasurement:Validity,Reliability,Practicality ii) Scaling:Meaning,Classificationbases. 5

iii) ScalingTechniques:RatingScales,RankingScales. 6) TestingofHypotheses (07) a) Hypothesis:Meaning,Sources,Importance&TypesofHypothesis b) CriterionofGoodHypothesis c) BasicConceptConcerningTestingofHypotheses d) ProcedureforHypothesesTesting e) FlowDiagramforHypothesesTesting f) LevelofSignificance g) StandardError(SE) 7) AdvancedToolsForHypothesisTestingUsingSPSS (08) a) Parametric&NonparametricTests b) AnalysisofVariance(ANOVA):Oneway&TwoWay c) MultivariateDataAnalysis:FactorAnalysis,Clusteranalysis,DiscriminateAnalysis,MultidimensionalScaling d) LinearCorrelation&Regression (05) 8) Interpretation&ReportWriting a) Interpretation:Meaning,Techniques,Precautions b) OrganisationReportWriting i) Writingagoodreport,Criticalelementsofareport, ii) Steps,LayoutoftheResearchReport iii) TypesofResearchReports c) SummerProjectReports i) Parameters:Declaration,Certificate,Acknowledgement,ExecutiveSummary,Introductionofthe project,CompanyProfile,Methodology,CollectionInterpretation&AnalysisofData,Findings Suggestions&Conclusions,Bibliography,Annexure. REFERENCEBOOKS: 1. ResearchMethodology(Methods&Techniques)C.R.KothariWileyEasternLtd 2. BusinessResearchMethodologyJ.K.SachdevaHimalayaPublishingHouse 3. BusinessResearchMethods7ed.WilliamG.ZikmundCengageLearning 4. ResearchMethodologyA.B.RaoExcelBooks 5. ManagementResearchMethodologyKrishnaswamy,Sivakumar,MathirajanPearsonEducation 6. MethodologyAndTechniquesOfSocialResearchWilkinson&BhandarkarHimalayaPublishingHouse 7. BusinessResearchMethodsMurthy,BhojannaExcelBooks 8. DoingDataAnalysiswithSPSSbyCarver,NashBROOKS/COLECengageLearning 9. BusinessResearchMethodsDonaldR.Cooper,PamelaS.Schindler8/eTataMcGrawHillCo.Ltd. 10. AResearchMethodologySmarth&SiriyaS.Chand&CompanyLtd.

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:203:GlobalEconomicScenario
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) BasicsOfInternationalTrade a) DistinguishFeaturesOfInternationalTrade b) TermsOfTrade&FactorInfluencingTermsOfTrade c) ConceptsOfTariffs&Quotas&ItsEffects d) ConceptOfBalanceOfTrade&BalanceOfPayments:Favourable,Unfavourable e) FreeTradeCaseFor&Against f) GainsFromTradeToImporting,ExportingCountries&OverallWorld g) FactorsInfluencingGains&MeasurementOfGains h) ExchangeRates:Meaning&Types 2) GlobalisationForces a) MeaningOfGlobalisation b) FactorFacilitatingGlobalisation c) StepsTowardsGlobalisation d) ManagementOfChangeToGlobalisation e) KeyGlobalIssuesforBusiness f) RequisiteForGlobalisation g) GlobalisationModel h) EnvironmentalAdaptationForGlobalisation 3) TheChangingWorld a) InternationalTrade b) InternationalFinancialFlows c) InternationalMigration d) GlobalEnvironmentalChallenges e) NewPoliticalTendenciesInDevelopingCountries f) EmergingSubNationalDynamics g) UrbanImperatives h) ImplicationForDevelopmentPolicy 4) TheWorldTradingSystem a) ImportanceOfInternationalTrade b) DevelopingCountries&GlobalTradingSystem c) Role&FunctioningOfI.M.F.&W.B.,inWorldEconomic&TradeDevelopment d) W.T.O.MechanismsForPromoting&MaintainingLiberalTradeRegimes e) SustainingTheMomentumForTradeReform f) InternationalTrade&DevelopmentPolicy 5) DevelopingCountries&GlobalFinancialSystem a) TheGatheringPaceOfInternationalIntegration b) TowardAMoreRobust&DiversifiedBankingSystem c) TheOrderlySequencingOfCapitalAccountLiberalisation d) AttractingForeignInvestment e) RevitalisingInternationalMacroeconomicCooperation 7 (08)

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6) ProtectionGlobalCommons (06) a) TheLinkBetweenNational&GlobalEnvironmentalIssues b) MovingFromNationalToInternationalAction c) TheOzoneTreaties d) ClimateChange e) Biodiversity f) ExploringTheLinksBetweenGlobalEnvironmentalProblems 7) IndianEconomyInTheGlobalScenario (10) a) India&TheGlobalEconomy b) ChangingFaceOfInternationalTradeOfIndia c) BankingSector&FinancialSectorReforms d) EffectsofGlobalisationonIndianEconomy e) GlobalFinancialImbalances&Crises f) TheGlobalFinancialCrisis&IndianEconomy REFERENCEBOOKS&PERIODICALS 1. WorldDevelopmentReport:19992000OxfordUniversityPress,2000 2. India&TheGlobalFinancialCrisis:Y.V.ReddyOrientBlackswanPrivateLimited,2009 3. InternationalEconomics:DrS.S.M.Desai&Dr.MirmalaBhleraoHimalayaPublishingHouse:2008 4. InternationalFinance:V.A.VadhaniHimalayaPublishingHouse:14thEdition:2000 5. IndainEconomy:Datt&K.P.M.SudharamS.ChandPvt.Ltd. 6. IndainEconomy:Mishra&PuriHimalayaPublishingHouse 7. CorporateGovernance:Principles,Policies&Practices:A.C.FernandoPearsonEducation2006 8. IndianEconomy:I.C.DhingraSultanChand2008 9. IndianEconomy:A.N.AgrawalNewAgeInternational2008 10. Www.Rbi.Org.In 11. R.B.I.Bulletin&AnnualReports 12. Economic&PoliticalWeekly 13. SouthernEconomists

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:204:ManagementInformationSystemandERP
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) FundamentalsofManagementInformationSystems a) Concepts,Classification&ValueofInformation b) InformationSystem:Open&Closed c) ManagementInformationSystem i) Definition,Concepts&Meaning ii) Components&Activities

(08)

iii) TypesOperationsupportsystem&Managementsupportsystems iv) ControlsystemsFeedback&Feedforwardsystems v) MISplanningprocessStepsinplanning vi) MISdesign&DevelopmentProcessPhases vii) ComponentsofMIS d) MISvisvisComputer,Academics&Users e) MISvisvisInformationConcepts,SystemConcepts 2) ProcessofManagementInformationSystem a) SystemAnalysis&Design i) Introduction&NeedforSystemanalysis ii) Systemanalysisofanewrequirement iii) Structuredsystemsanalysis&Design(SSAD) b) DevelopmentofMIS i) Introduction&ContentsofMISLongrangeplans ii) DeterminingtheinformationRequirement iii) ManagementofQualityintheMIS iv) FactorscontributingintheSuccess&FailureofMIS 3) ApplicationofManagementInformationSystem b) MISinfunctionalarea i) MIS&Manufacturingsector (1) (2) (3) Operationalcontrol&ResearchSystems InventoryControlSystem Manufacturingsystem:CIM,Processcontrol&Machinecontrol (a) Salesanalysis&Marketingcontrol. iii) AccountingInformationsystem:Financial,Management&Costaccountingsystem iv) HumanResourceDevelopmentSystem:HRPsystem,HumanResourceInformationSystem 9 (12) a) BusinessProcesses:Primary,Supportive&Administrative (08)

ii) MarketingInformationSystem:MarketingResearch,Marketingplanning,

c) Serviceasadistinctiveproduct d) TransactionProcessingSystem e) ConceptofKnowledgeBasedExpertSystem f) ConceptofArtificialIntelligence 4) SupportSystem (06) a) DecisionSupportSystem(DSS):Concept,Philosophy,Characteristic,Classes,UsersofDSS b) ExecutiveSupportSystem(ESS):Introduction,Components&Architecture i) 5) EnterpriseResourcePlanning a) Concept/System b) DriversforimplementingERP c) ERParchitecture d) ERPSolutionStructure:Businessoperations,Technology&Implementation e) BenefitsofERP f) ERPSelection:Vendorevaluation,Technologyevaluation&Solutionevaluation g) ERPImplementation:Customization&Precautions h) ProblemsencounteredwithERP i) j) Serviceprocessoptimization:Serviceprocesses&itsbenefits ERPinthetwentyfirstcentury 6) ERPTechnologies&Application a) BusinessProcessReengineering i) Meaning,Necessity&Principles ii) Applicationofreengineering iii) ThreeRsRethink,Redesign&Retool iv) Reengineeringinserviceindustry v) Quality&reengineering vi) Benefits&Limitationsofreengineering b) MaterialRequirementPlanning(MRPI) c) ManufacturingResourcePlanning(MRPII) REFERENCEBOOKS: (08) (08) OfficeInformationSystem:Documentmanagement&Communicationsystem g) ManagerialChallengesofInformationTechnology:SuccessorFailure,Developmental&Ethical

1. 2. 3. 4. 5. 6. 7. 8. 9.

ManagementInformationSystembyJawadekarTataMcGrawHill ManagementInformationSystembyAroraExcelBooks ManagementInformationSystembyDavis&GordonTataMcGrawHill ManagementInformationSystembyJamesOBrianTataMcGrawHill BusinessProcessReengineeringbyKSridharBhatHimalayaPublishingHouse ManagementInformationSystembyCSVMurthyHimalayaPublishingHouse EnterpriseResourcePlanningbyAlexLeonTataMcGrawHill EnterpriseResourcePlanning(Concept&Practices)byGarg,VenkitrkrishnanPHI EnterpriseResourcePlanningbyJyotindraZaveriHimalayaPublishingHouse


10

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. . (w.e.f. Dec -2009) SEMESTER: II

Paper:205:FinancialManagement
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoFinancialManagement a) FinanceFunction i) FinanceConcepts&FinancialInformation ii) Finance&otherFunctionsIntheBusiness iii) Factorsaffectingfinancialorganizations iv) FinanceFunctions b) FinancialManagement i) Nature,Scope,Objectives&Functions ii) FunctionalAreasofFinancialManagement iii) FinancialPlanning iv) FinancialAnalysis:Valueanalysis

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2) CapitalStructure&Leverages a) CapitalStructure i) Meaning&Features&Determinants ii) ComputationofCapitalStructure iii) Patterns&ApproachestoCapitalStructure iv) IndifferencePoint v) Under&OverCapitalization b) Leverages i) Meaning&Types ii) ComputationofLeverages

(08)

3) RaisingFinance a) ShorttermFinancing i) Introduction&Characteristics ii) SourcesofShorttermFinance b) LongTermFinancing i) Needforlongtermfinancing ii) SourcesofLongTermFinance iii) RiskanalysisinCapitalBudgeting&Sensitivityanalysis c) Primary&SecondaryMarkets i) Meaning,Importance&Role ii) Marketintermediaries:brokers,dealers,investmentbankers iii) Bid,AskorOffer,bidaskspread,Bullandbear,bluechips,daytrading,stoploss, iv) BSE/NSEIndices

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4) InvestmentDecisions a) ShorttermInvestDecision b) LongtermInvestmentDecisions i) TimevalueofMoney (1) Anoverview&StudyofTimelines (2) TheoryofinterestorcomputationofInterest (3) Amortizationofaloan ii) CapitalExpenditurePlanning&control (1) Definition,Importance (2) ComputationofCostofCapital 11

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c) CapitalBudgetingTechniques: i) PaybackperiodMethod ii) RateofReturnMethod iii) NetPresentValueMethod iv) InternalRateofReturnMethod v) ProfitabilityIndex vi) ReplacementDecision vii) CapitalRationing d) VentureCapitalFinance i) Introduction,MeaningFeatures&Types ii) StagesofVentureCapitalInvestment e) MutualFunds:Concept&Types f) Decisionmakingtechniques i) LeaseorBuy ii) MakeorBuy iii) ManufactureorVendorDevelopment iv) DoorOutsource v) OwnersSelfOutletorFranchiseeappointment

5) EmergingtrendsFinance a) Conceptsof b) CorporateCombinations c) CorporateFinancialDistress d) Derivatives&Options e) HybridFinancing:preferredstock,leasing,warrants&convertibles f) ReverseMortgage g) Creditrating h) PortfolioManagement i) InternationalFinancialManagement REFERENCEBOOKS:

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

FinancialManagementbyRaviM.KishoreTaxmanPublication FinancialManagementtools&TechniquesbyDrPradipKumarSinhaExcelbooks FinancialManagement:Principles&PracticebyGSudarsanaReddyHimalayaPublishing FundamentalsofFinancialManagementbyVyuptakeshSharanPearsonEducation2ndEdition FinancialManagementbyIMPandeyVikasPublishingHouse FinancialManagementP.V.Kulkarni,SatyaprasadHimalayaPublishingHouse FinancialManagementPrinciples&PracticebySudhindraBhatExcelBooks FinancialManagement:Management&PolicyByR.M.SrivastavaHimalayaPublishingHouse FundamentalsofFinancialManagementbyBrigham&HoutonCengageLearning FinancialManagementbyKhan&JainTataMcGrawHill

12

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:206:HumanResourceManagement
60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoHumanResourceManagement (08) a) Concept,Characteristic&SignificanceofHumanResource b) Definitions,Nature,Scope&ObjectivesofHRM c) FunctionsofHRM. d) HRMVs.PersonnelManagement e) HRMVs.HRD f) ChallengesbeforeHRM g) EmployerEmployeeRelationship:concepts,Objectives,Parties,MeasuresforImprovement 2) HumanResourceManagementProcess (18) (06) a) HumanResourcePlanning i) Concept&NeedofHRP ii) ProcessofHumanResourcePlanning iii) MethodsofDemandForecasting iv) PrerequisitesofHRP (12) b) ProcessofProcurement i) Recruitment (1) Concept,Purpose&FactorsAffectingRecruitment (2) SourcesofRecruitment (3) ProcessofRecruitment ii) Selection (1) ConceptSelectionprocess (2) barriersofselection iii) Placement:Concept&Problems iv) Induction, (1) Concept,Objective&StepsinInduction (2) TopicsofInductionProgramme (3) ProblemsinInduction 3) HumanResourceDevelopment (16) (07) a) Performanceappraisal i) Definitions,Objective&ProcessofPerformanceAppraisal ii) MethodsofPerformanceAppraisal (1) TraditionalMethods:Ranking,PairedComparison,Grading,CriticalIncident,ForceChoice, Checklist,GraphicRating,EssayEvaluation,ConfidentialReports (2) ModernMethods:MBO,BARS,AssessmentCentres,360DegreeAppraisalSystem iii) ProblemswithPerformanceAppraisal 13

(06) b) EmployeeTraining i) Meaning,NeedandObjectiveofTraining (1) MethodsofTraining:OntheJob&OfftheJob ii) SensitivityTraining iii) EvaluationofTraining c) ExecutiveDevelopment (03) i) Meaning&MethodsofExecutiveDevelopment 4) RecentTrendsinHRM: (1) Conceptsof b) HumanResourceAudit c) HumanResourceInformationSystem d) HumanResourceAccounting e) Employerbranding f) Moonlightingbyemployees g) Dualcareergroup h) CompetencyMapping i) Downsizing&Rightsizing j) HRMatrix k) HRscorecard l) TalentManagement m) Flexitime&Flexiwork n) eHRM:erecruitment,etraining&elearning. REFERENCEBOOKS: 1. HumanResourceManagement,Text&CasesByDr.V.S.PRaoExcelBooks

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2. EssentialsofHumanResourceManagementByP.SubbaRaoHimalayaPublishingHouse 3. HumanResourceManagementByS.S.KhankaSChand&Sons 4. HumanResourceManagementByDrK.AshwathappaTataMcGrawHill 5. ComprehensiveHumanResourceManagementByP.L.RaoExcelBooks 6. HumanResourceManagementBySnell,BohalenderCengageLearning 7. HumanResourceManagementbyAMSarmaHimalayaPublishing 8. ManagingHumanResourcesByFisherCengageLearning 9. HumanResourceManagementByDr.C.B.GuptaSultandChand&Sons 10. HumanResourceManagementByDipakkumarBhattacharya:ExcelBooks 11. HumanResourceManagementByGarvyDessler.Pearson/PranticeHall 12. HumanResourceManagement,Principles&PracticeByP.C.AcquinasVikasPublishing. 13. PersonnelManagement:C.B.Mamoria.,HimalayaPublishing


14

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:207:MarketingManagement 60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours

1) IntroductiontoMarketingManagement (17) a) Market:Meaning,Definition&Typesofmarket b) Goods:Kindsofgoods c) Marketing i) Definition,Objectives&Functionsofmarketing ii) Marketingapproach:Production,Product,Selling,Marketing&Societalmarketing iii) MarketingProcess iv) MarketingEnvironment v) IndianMarketingEnvironment (1) ChangingDemographicstructure&Literacylevel (2) RisingIncome&ReductioninIncomeGapbetweenRural&Urbanpopulation (3) OpportunitiesinRuralmarket (4) EmergenceofServicesector&Retailing (5) Mediaexplosion d) MarketingManagement i) Definition,Nature&Scope ii) Functions (1) Marketingresearch&Information (2) Product&Pricing (3) Planning&Control (4) Promotion(Communication) (5) PhysicalDistribution iii) FormsofMarketingOrganization (1) Functional (2) Geographical (3) ProductorBrandoriented (4) Customeroriented e) Marketsegmentation 2) MarketingMix (15) a) Product i) Meaning,Classification ii) ProductLifeCycle iii) NewProductDevelopment iv) ProductRelatedStrategies b) Price i) Meaning&ObjectivesofPricing ii) FactorsaffectingPricingdecisions&PricingStrategies c) Place i) Natureandimportanceofmarketingchannels,ChannelDesignDecisions ii) LogisticsManagementPhysicalDistribution,WarehousingandTransportation iii) RetailingTypesofRetailFormats d) Promotion i) PromotionmixComponents,AIDAformula ii) AdvertizingMeaning,Importance,Types&Mediaplan 15

iii) SalespromotionTools,Guidelines&PersonalSelling 3) ConsumerBehavior&MarketingResearch (06) a) Consumerbehavior:Determinantsofconsumerbehavior b) Consumerdecisionmakingprocess/BuyingProcess: i) ForNormalproducts:Needrecognition,Informationsearch,Evaluationofalternatives,Purchasing decision&postpurchasebehavior ii) ForNewproducts:Awareness,Interest,Evaluation,Trial&Adoption c) Organizationalbuyerdecisionprocess:Problemrecognition,Productspecification,Product&Vendor search,Product&Vendorevaluation,Product&Vendorselection&performanceevaluation d) MarketingResearch:Meaning,Types&Process 4) GlobalMarketing (06) a) Need,Importance&ProblemsinInternationalMarketing b) LevelsofInvolvement c) ModesofEntry&EntryStrategies d) Opportunityanalysis e) GlobalBrand 5) NewtrendsinMarketing (06) a) Conceptsof b) EventMarketing c) EmotionalMarketing d) HolisticMarketing e) emarketing f) AgroMarketing g) NonProfitMarketing h) BuzzMarketing i) GreenMarketing j) ViralMarketing k) CustomerRelationshipManagement(CRM) l) LegalAspectsandMarketing i) ConsumerProtection:Need,Importance,ConsumerEducation&Awareness ii) ActrelatedtoMaximumRetailPrice:LabelingandPackaging

REFERENCEBOOKS:

1. PrincipleofMarketingbyKotler&ArmstrongPearson,LPE9thedition 2. MarketingManagementArunkumarN.MeenakshiVikasPublishing 3. MarketingManagementText&CasesbySHHKazamiExcelBooks 4. MarketingManagementStantonMcGrawHill 5. MarketingManagementbyKotler,Keller&KoshtiTataMcGrawHill 6. MarketingManagementText&CasesbyTapanPandaExcelBooks 7. MarketingManagementbyS.ASherlekarHimalayaPublishingHouse 8. MarketingManagement(Text&CasesinIndianContext)byKarunakaranHimalayaPublishingHouse 9. Marketing:Marketingin21stCenturyBermanBiztantra(WillyIndiaPvt.Ltd.) 10. BasicsofMarketingManagementR.B.RudaniS.Chand&CompanyLtd.

16

NorthMaharashtraUniversity,Jalgaon
(NACCAccreditedBGradeUniversity)

FACULTYOFCOMMERCE&MANAGEMENT New Syllabus: M.B.A. (w.e.f. Dec -2009) SEMESTER: II

Paper:208:QuantitativeTechniques
60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100
RequiredLectures:50hours

SectionIStatistics
1) Basicsofstatistics (03) a) StatisticsMeaning,UtilityInBusinessManagement b) Mean,Mode,MedianandTheirRelationship. c) StandardDeviation 2) CorrelationandRegression (08) a) MeaningOfCorrelation,MultipleCorrelationandPartialCorrelation. b) MeaningOfPositive,NegativeAndPerfectCorrelation c) ScatterDiagram d) KarlPearsonsCoefficientOfCorrelation e) ComputationOfCorrelationCoefficientForUngroupedData f) MeaningOfRegression,SimpleRegression,MultipleRegression. g) StatementOfRegressionEquations(SimpleRegression) h) MeaningOfRegressionCoefficients,StatementofPropertiesofRegressionCoefficients. i) StandardErrorofRegressionEstimate,CoefficientofDetermination. j) NumericalProblemsfromRealLifeSituations. 3) Probability (05) a) RandomandNonRandomExperiments. b) SampleSpace,Event,SureEvent,ImpossibleEvent,ComplementaryEvent,MutuallyExclusiveEvents. c) ClassicalDefinitionofaProbability,ComputationofProbability. d) ConditionalProbability,ComputationofConditionalProbability. e) StatementofAdditionandMultiplicationTheoremsofProbability. f) ComputationofProbabilityUsingtheTheoremsofProbability. 4) Randomvariableandprobabilitydistribution (04) a) MeaningOfaRandomVariable,DiscreteandContinuousRandomVariables. b) ProbabilityFunctionofaDiscreteRandomVariable, (1) ProbabilityDistributionofaDiscreteRandomVariable. c) ExpectedValueAndStandardDeviationOfADiscreteRandomVariable d) StandardResultsOnExpectedValueAndVarianceOfARandomVariable e) NumericalProblemsontheaboveConcepts. 5) MatricesandDeterminant (08) a) Meaning,OrderofMatrix. b) TypesofMatrices:SquareMatrix,DiagonalMatrix,ScalarMatrix,NullMatrix, (1) TransposedMatrix,UnitMatrix,OrthogonalMatrix. c) EqualityofTwoMatrices. d) OperationsonAMatrix:ScalarMultiplicationofAMatrix,AdditionofTwoMatrices, (1) SubtractionofTwoMatrices,MultiplicationofTwoMatrices. 17

e) f) g) h)

MeaningofADeterminant,EvaluationofADeterminant(UptoThirdOrder) Cramer'sRuletoSolveaSystemofLinearEquationsinTwoandThreeVariables. MinorAndCofactorofanElementofaSquareMatrix,AdjointOfaMatrix. MeaningofInverseofaMatrix,ComputationofInverseofaMatrixbyFindingAdjointofaMatrix.

SectionIIQuantitativeTechniques
1) QuantitativeTechniquesformanagement &CoOrdinateSystem (04) a) Meaning,FieldofApplication b) RoleofQuantitativeTechniquesinBusinessandIndustries. c) LimitationofQT. d) CartesianCoordinateSystem e) PlottingAGivenPoint f) SlopeOfAStraightLine g) DrawingaStraightLineunderDifferentSituations. 2) LinearProgrammingProblems (06) a) MeaningOfLinearProgrammingProblem,FeasibleSolution,DecisionVariable, (1) OptimumSolution,AndObjectiveFunction. b) AdvantagesAndAssumptionsOfLPP c) FormulationOfLPPProblems d) GraphicalMethodtoSolveLinearProgrammingProblem 3) DecisionTheory. (08) a) DecisionMakingProblem b) DifferentSituationsOfDecisionMaking:DecisionUnderDeterministicSituation, (1) DecisionunderStochasticSituation,AndDecisionunderUncertainty. c) MaximaxCriterion,MaximinCriterion,MinimaxCriterion,HurwitzCriterion,LaplaceCriterion. d) ExpectedMonetaryValueCriterion,ExpectedRegretCriterion. e) ExpectedValueOfPerfectInformation f) DecisionTrees. 4) PERTandCPM (04) a) CPMandPERT:Concepts,AdvantagesandComparisonandLimitations. b) NetworkLogicConstructionRulesandActivityRelationship. c) DeterminationofCriticalPaths. REFERENCEBOOKS:

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. BusinessStatisticsByS.C.Gupta&IndiraGuptaHimalayaPublishingHouse StatisticalMethodsByS.P.GuptaSultanChand&Sons BusinessMathematicsbyKapoor&SanchetiSultanChand&Sons Mathematics&StatisticsforManagementbyMittal,Satyaprasad&RaoHimalayaPublishingHouse StatisticsforManagementbyAndersonCengageLearning BusinessStatisticsbyRSBhardwajExcelBooks QuantitativeTechniquesbyL.C.JhambEverestPublishingHouse OperationsResearchbyV.KKapoorSultanChand&Sons OperationsResearchbyHeera&GuptaS.Chand&Sons QuantitativeTechniquesbyC.R.KothariVikasPublishingHouse 18