BACD Edinburgh Regional Meeting

Thursday 12th July 2012

Light Refreshments: 18.30-19.00/Lecture 19.00-21.30 Apex Waterloo Place Hotel, 27 Waterloo Place, Edinburgh EH1 3BH

Marketing For Independent Dental Practices In 2012/13

Mr Chris Barrow

Know how to understand your customers, their perceptions, their expectations, your competition and your target market Understand the importance of web-based marketing Know how to develop relationships with your customers, to sell more to them and get them to refer you Be able to implement networking skills within a social and business environment, creating visibility in your local market Have a clear understanding of interruption marketing and know when to use it

Chris Barrow Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada. Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years. In October 2008, Chris became Director of Private Sector Development at Integrated Dental Holdings Ltd and now acts as an occasional consultant to IDH as well as continuing his freelance consultancy work for corporates, PCTs and independent practices.
Venue The Apex Waterloo Place Hotel 27 Waterloo Place Edinburgh EH1 3BH Contact Details Mrs Suzy Rowlands British Academy of Cosmetic Dentistry 29 Harley Street London W1G 9QR Tel: 020 8241 8526 Fax: 020 7182 7123 Email: suzy@bacd.com

Booking Form: BACD Edinburgh Regional Meeting Mr Chris Barrow Thursday 12th July 2012 Apex Waterloo Place Hotel, 27 Waterloo Place, Edinburgh EH1 3BH
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Please return this form to: Mrs Suzy Rowlands, Executive Administrator, British Academy of Cosmetic Dentistry 29 Harley Street, London W1G 9QR Tel: 020 8241 8526 Fax: 020 7182 7123 Email: suzy@bacd.com