Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Groups Forbes & Company Ltd.

based in Mumbai,[3] and Electrolux of Sweden in the year 1982 is now a 250US$million[citation needed]. consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier the Aquagurad, is now a multi-product, multi-channel organization and is Asias largest direct sales company[citation needed] by Brand equity.[4] Eureka Forbe's direct selling strategy has been considered very successful in India[5]. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily he Shapoorji Pallonji Group (SP Group) is a Mumbai based business conglomerate in India with interests in construction, real estate, textiles, engineering goods, home appliances, shipping, publications, power, and biotechnology.[1] It was headed by Pallonji Mistry until 2012, when he announced his retirement and his son Shapoor Mistry took charge. [2][3] Shapoorji Pallonji is regarded as "one of India's most valuable private enterprises". The promoters of the group are also the largest individual shareholders in Tata Sons, the holding company of the Tata Group. [4] The US$2.5 billion Shapoorji Pallonji Group has only one listed company, Forbes & Company (BSE: 502865),[5] which was already listed when bought by Shapoorji Pallonji, though there was speculation in 2006 that group company Afcons Infrastructure would go public via an IPO.[6] The company is known for building some of Mumbai's landmarks around the Fort area, including the Hong Kong Bank, Grindlays Bank, Standard Chartered Bank and Reserve Bank of India building, Bombay Stock Exchange building and Taj Intercontinental.[7] Apart from these, the company has built a stone palace for the Sultan of Oman in 1971.[8][9] After the 2008 Mumbai Attacks, the company was involved in the repairs and renovation of Taj Mahal Palace & Tower which was severely damaged by the attack.[10] Other notable projects include The Imperial in Mumbai, Jumeirah Lake Towers in Dubai and Ebene Cyber City in Mauritius.[9] Forbes & Company Ltd., BSE: 502865 the erstwhile Forbes Gokak Ltd. based in Mumbai,[2] is the oldest registered company in India and one of the oldest in the world, which is in business. It was established in the year 1767, by a Scottish gentleman John Forbes Esq. of Aberdeenshire, Scotland. Over the past few years, the management of the company moved from the Forbes family to the Campbells to the Tata Group and now finally to the well known Shapoorji Pallonji Group;[3] leaders in infrastructure, construction and real estate businesses, amongst many others. Forbes & Company Limited has three main businesses, namely:[4] 1. Engineering 2. Shipping & Logistics 3. Business Automation[5] Many of these businesses have joint ventures with world leaders and are present throughout India and in many other countries. AB Electrolux (commonly known as Electrolux) is a Swedish multinational home appliance manufacturer headquartered in Stockholm, Sweden.[2][3][4] It is the world's second-largest home appliance maker by 2010 market share (after Whirlpool).[5] Its products sell under a variety of

brand names including its own and are primarily major appliances and vacuum cleaners.[6] The company also makes appliances for professional use.[4] Forbes Magazine says Electrolux is one of the top 5 companies in consumer durable goods, worldwide, and named it to its list of 130 Global High Performers in 2010.[7] Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.

COMPANY

Rs. 10 billion multi-product, multi-channel corporation - part of the Shapoorji Pallonji Group Over 7,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Pioneers in Direct selling - Asia's Largest Direct Sales Organisation A strong service network that backs up sales efforts, Supported by Call Centre, Customer Care Representatives & Mobile Service Vans and 24 hour helpline for customers - Eurohelpline Eureka Forbes - A Business Superbrand o Aquaguard & Euroclean - Chosen Superbrands o Ranked among India's Most Admired Consumer Durable Companies o Best Employers (3 times in a row) o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards o A case study at the prestigious Harvard Business School o Winner of awards on Customer Responsiveness o Winner of Water Digest awards Customer has always been the centre of their business They are in close and constant touch with their customers, listening to them and understanding their needs They have created exciting new products and services to satisfy customers needs A sale is only the beginning of a relationship - they make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care incentives Everyone in the company strives to make their customers 'Friends For Life'

A significant part of companys revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers Eureka Forbes offer different types of products and services to the consumers according to their requirements. It works on a fair ground and it is for this reason that the company has reached to extreme heights.

Some articles captured from different journals are given below to judge the superiority of Eureka Forbes than any other competitor.

MUMBAI, 12 March: Successful acceptance of a product by the masses results in brand names becoming synonymous with the product category. For example, say 'Cadbury' and one recognizes 'milk chocolate', say 'Xerox' and one understands photocopiers. Say Aquaguard? Water purifier, of course!

We've been saying this all the time, based on market feedback, but now its official," says S K Palekar, senior Vice President (Marketing) Eureka Forbes Ltd. Mr Palekar was reacting to news that Aquaguard, the flagship brand of EFL, has been nominated in the 'Special Category for The Best Water Purifier of the Year 2007'. Organized by 360 Degrees, a progressive media and experiential marketing company, 'Smart Living Awards 2007' recognize and felicitate India's most preferred brands in residential real estate and other house related product/services, adds Mr Palekar.

Its' official: Aquaguard has wide acceptance as a generic name for water purifiers," smiles S K Palekar, even as he awaits official confirmation on whether the nomination will have a positive result: winning the award. "I am sure the market leader will always retain its position," says Palekar, "but the real story here is not whether we win or not. The real story is that we have been conformed as being synonymous with the generic product i.e. water purifiers once again."

It is a wait that has all at EFL keeping fingers crossed and hoping for the best, for S K Palekar the nomination is by itself, yet another recognition of the brand name being a success. "I too am waiting with bated breath, the heart says we will definitely win, but the mind says one should always wait for the formal announcement," he adds. Will Aquaguard get the award this time too? We will keep you informed!

Aquaguard most trusted brand : Readers Digest

Water that looks clear is safe to drink. This is a myth Aquaguard has sought to dispel since its launch in 1984. Waterborne diseases are largely caused by invisible bacteria and virus. They are eliminated by Aqua guards 3-stage purification process, thus ensuring the health of children across 35 countries. Aquaguard has a range of products that specially cater to diverse water conditions (hard or soft), and that is why it is trusted by mothers across the world.

The Aquaguard brand owes its success to Eurochamps (Direct Selling representatives of Eureka Forbes), who pioneered the Direct Selling concept in India. Today, over 105 laboratories across the world certify Aquaguard.

Aquaguard enjoys the faith of 20 million people and has been given Super brand status. It is the only water purification system that is endorsed by the Indian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is the tried, tested and trusted choice for mothers.

When Nielsen Media Research surveyed India for the most trusted brand in water purification, the consumer's choice was no surprise Aquaguard. Today, Aquaguard has been honoured with the Reader's Digest Platinum Award for the most trusted consumer brand in the water purifier category.

Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management, Eureka Forbes says "At Eureka Forbes, we believe in providing a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with customers. And Aquaguard is the flagship brand of this philosophy.

Aquaguard is backed by Eureka Forbes, the leaders in water purification for 22 years with the largest service network in the country. Eureka Forbes Ltd. has been ranked No. 4 in the recently conducted Hewitt Best Employer's Survey.

Euroclean Vacuum Cleaners & Aquaguard Water Purifies Chosen 'Super brands'

The consumer has spoken. Identifying and paying tribute to exceptional brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Super brand category. AQUAGUARD was chosen for the second time running.

Recognizing, rewarding and reinforcing leading brands from all over the world, consumers have clearly shown their preference for a brand that offers significant emotional and physical advantages over competitors. The second edition of Consumer Super brands 2006-2007 had it all clearly spelt out in black and white. Brand leaders in their categories and the Brands revered by consumers that are what Super brand is all about.

Across 169 categories and 1,699 brands, some 13,085 respondents across the country participated in an online process of choosing and short listing their favorite brands. Both our brands came up trumps, with respondents refusing to unseat them from their quality position.

The consumer validation process short listed 652 brands from the original 1,699 brands. This was further scored upon by the Super brands Council, which selected 205 brands, each scoring not less than seven marks out of ten.

Of these, 91 Super brands have been inducted into the second edition of the Consumer Super brand 2006-07. ACNielsen evaluated the details.

Other Indian super brands include The Times of India, Blue Dart, Bournvita, Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey, Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight, Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others.

In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April 2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand trophy and the certificate from the Governor of Maharashtra His Excellency Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff and Mr.Shashank Sinha. For the 3rd year in a row, Consumers Choose Aquaguard & Euroclean As 'Mera Brands' - Consumer World Awards - India's Most Preferred Brands

The Consumer World Awards (CWA) established in the year 2003 to identify and to felicitate the brands that are most preferred by consumers as 'Mera Brand'. Mera Brand is a certification by consumers, proposes to be a standardization of the most preferred brands by consumers. The Mera Brand insignia that winning brands incorporate in their product packaging or in their various marketing tools to validate their leadership in the market place, eventually aid the consumer's decision to pick the right product/service.

A large nationwide survey conducted across 6 Metros, 25 State Capitals and 225 sub urban areas & villages covering over 12,000 customers and results validated by noted Market Research firms TNS and Ernst & Young choose our brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATER PURIFIERS as 'Mera Brands' - the choice of the consumer. India's most preferred brands.

This year, the Brands that received this unique feat were divided into four segments - FMCG (Fast Moving Consumer Goods), Consumer Durables, Service Segment and Media.

Eureka Forbes: One of India's best places to work, bags 4th place in prestigious ET Hewitt Best Employer's Award 2007.

Study conducted by Hewitt Associates, the largest HR Consulting organization in the world. Hewitt conducts the study across 5 continents and 25 countries for the last decade.

The Indian study is the largest piece of employee research conducted, covering 230 companies and surveying 44,000 employees. The participating companies represented all segments of industry FMCG, Consumer Durables, Retail Banking, Hospitality, Healthcare and IT.

COMPANY

Rs. 10 billion multi-product, multi-channel corporation - part of the Shapoorji Pallonji Group Over 7,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Pioneers in Direct selling - Asia's Largest Direct Sales Organisation A strong service network that backs up sales efforts, Supported by Call Centre, Customer Care Representatives & Mobile Service Vans and 24 hour helpline for customers - Eurohelpline Eureka Forbes - A Business Superbrand o Aquaguard & Euroclean - Chosen Superbrands o Ranked among India's Most Admired Consumer Durable Companies o Best Employers (3 times in a row) o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards o A case study at the prestigious Harvard Business School o Winner of awards on Customer Responsiveness o Winner of Water Digest awards

Customer has always been the centre of their business They are in close and constant touch with their customers, listening to them and understanding their needs They have created exciting new products and services to satisfy customers needs A sale is only the beginning of a relationship - they make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care incentives Everyone in the company strives to make their customers 'Friends For Life' A significant part of companys revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers Eureka Forbes offer different types of products and services to the consumers according to their requirements. It works on a fair ground and it is for this reason that the company has reached to extreme heights.

Some articles captured from different journals are given below to judge the superiority of Eureka Forbes than any other competitor.

MUMBAI, 12 March: Successful acceptance of a product by the masses results in brand names becoming synonymous with the product category. For example, say 'Cadbury' and one recognizes 'milk chocolate', say 'Xerox' and one understands photocopiers. Say Aquaguard? Water purifier, of course!

We've been saying this all the time, based on market feedback, but now its official," says S K Palekar, senior Vice President (Marketing) Eureka Forbes Ltd. Mr Palekar was reacting to news that Aquaguard, the flagship brand of EFL, has been nominated in the 'Special Category for The Best Water Purifier of the Year 2007'. Organized by 360 Degrees, a progressive media and experiential marketing company, 'Smart Living Awards 2007' recognize and felicitate India's most preferred brands in residential real estate and other house related product/services, adds Mr Palekar.

Its' official: Aquaguard has wide acceptance as a generic name for water purifiers," smiles S K Palekar, even as he awaits official confirmation on whether the nomination will have a positive result: winning the award. "I am sure the market leader will always retain its position," says Palekar, "but the real story here is not whether we win or not. The real story is that we have been conformed as being synonymous with the generic product i.e. water purifiers once again."

It is a wait that has all at EFL keeping fingers crossed and hoping for the best, for S K Palekar the nomination is by itself, yet another recognition of the brand name being a success. "I too am waiting with bated breath, the heart says we will definitely win, but the mind says one should always wait for the formal announcement," he adds. Will Aquaguard get the award this time too? We will keep you informed!

Aquaguard most trusted brand : Readers Digest

Water that looks clear is safe to drink. This is a myth Aquaguard has sought to dispel since its launch in 1984. Waterborne diseases are largely caused by invisible bacteria and virus. They are eliminated by Aqua guards 3-stage purification process, thus ensuring the health of children across 35 countries. Aquaguard has a range of products that specially cater to diverse water conditions (hard or soft), and that is why it is trusted by mothers across the world.

The Aquaguard brand owes its success to Eurochamps (Direct Selling representatives of Eureka Forbes), who pioneered the Direct Selling concept in India. Today, over 105 laboratories across the world certify Aquaguard.

Aquaguard enjoys the faith of 20 million people and has been given Super brand status. It is the only water purification system that is endorsed by the Indian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is the tried, tested and trusted choice for mothers.

When Nielsen Media Research surveyed India for the most trusted brand in water purification, the consumer's choice was no surprise Aquaguard. Today, Aquaguard has been honoured with the Reader's Digest Platinum Award for the most trusted consumer brand in the water purifier category.

Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management, Eureka Forbes says "At Eureka Forbes, we believe in providing a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with customers. And Aquaguard is the flagship brand of this philosophy.

Aquaguard is backed by Eureka Forbes, the leaders in water purification for 22 years with the largest service network in the country. Eureka Forbes Ltd. has been ranked No. 4 in the recently conducted Hewitt Best Employer's Survey.

Euroclean Vacuum Cleaners & Aquaguard Water Purifies Chosen 'Super brands'

The consumer has spoken. Identifying and paying tribute to exceptional brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Super brand category. AQUAGUARD was chosen for the second time running.

Recognizing, rewarding and reinforcing leading brands from all over the world, consumers have clearly shown their preference for a brand that offers significant emotional and physical advantages over competitors. The second edition of Consumer Super brands 2006-2007 had it all clearly spelt out in black and white. Brand leaders in their categories and the Brands revered by consumers that are what Super brand is all about.

Across 169 categories and 1,699 brands, some 13,085 respondents across the country participated in an online process of choosing and short listing their favorite brands. Both our brands came up trumps, with respondents refusing to unseat them from their quality position.

The consumer validation process short listed 652 brands from the original 1,699 brands. This was further scored upon by the Super brands Council, which selected 205 brands, each scoring not less than seven marks out of ten.

Of these, 91 Super brands have been inducted into the second edition of the Consumer Super brand 2006-07. ACNielsen evaluated the details.

Other Indian super brands include The Times of India, Blue Dart, Bournvita, Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey, Prestige, Real Juice, Canon,

Crompton Greaves, DHL, Exide, Good Knight, Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others.

In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April 2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand trophy and the certificate from the Governor of Maharashtra His Excellency Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff and Mr.Shashank Sinha. For the 3rd year in a row, Consumers Choose Aquaguard & Euroclean As 'Mera Brands' - Consumer World Awards - India's Most Preferred Brands

The Consumer World Awards (CWA) established in the year 2003 to identify and to felicitate the brands that are most preferred by consumers as 'Mera Brand'. Mera Brand is a certification by consumers, proposes to be a standardization of the most preferred brands by consumers. The Mera Brand insignia that winning brands incorporate in their product packaging or in their various marketing tools to validate their leadership in the market place, eventually aid the consumer's decision to pick the right product/service.

A large nationwide survey conducted across 6 Metros, 25 State Capitals and 225 sub urban areas & villages covering over 12,000 customers and results validated by noted Market Research firms TNS and Ernst & Young choose our brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATER PURIFIERS as 'Mera Brands' - the choice of the consumer. India's most preferred brands.

This year, the Brands that received this unique feat were divided into four segments - FMCG (Fast Moving Consumer Goods), Consumer Durables, Service Segment and Media.

Eureka Forbes: One of India's best places to work, bags 4th place in prestigious ET Hewitt Best Employer's Award 2007.

Study conducted by Hewitt Associates, the largest HR Consulting organization in the world. Hewitt conducts the study across 5 continents and 25 countries for the last decade.

The Indian study is the largest piece of employee research conducted, covering 230 companies and surveying 44,000 employees. The participating companies represented all segments of industry FMCG, Consumer Durables, Retail Banking, Hospitality, Healthcare and IT.

TURNOVER (Eureka Forbes ties up with GE for clean water

Indulal PM, Hindustan Times Mumbai, January 13, 2) The Shapoorji Pallonji group is betting big on the water business. Eureka Forbes, a wholly owned subsidiary of Shapoorji Pallonji group, is understood to have tied up with US infrastructure major GE Water for the expansion of its water filter business. Eureka Forbes is forming a joint venture with GE Water for advanced water solutions and wastewater management, sources close to the development said. According to estimates, the Rs. 1,500 crore water purification industry is expected to register a growth rate of 20-25 per cent per annum due to decreasing availability of pure water. Only 1 per cent of the total population in the country use water purifiers. GE Water & Process Technologies is part of one of the world's largest business conglomerate General Electric Co. GE Water is a leading global supplier of water treatment, wastewater treatment and process systems solutions. The joint venture was expected to be formalised in midApril, sources said. When contacted, company CEO Suresh Goklaney declined to comment. General Electric did not respond to an e-mail questionnaire.

The water filter business is a major part of Eureka Forbes' revenue. The Aquaguard water filter, the flagship product of the company, has sold over 1.25 million units so far. The water purification and vacuum cleaner business of Eureka Forbes accounts for nearly 70 per cent of the group's turnover. Eureka Forbes reported a turnover of Rs. 740 crore and net profit of Rs. 24.91 crore during the last financial year. The company has over 20 products and it operates in 100 cities with over 6,000 employees in the country.

PRODUCTS - EUREKA FORBES LTD.

EUREKA FORBES- EUROAIR EUREKAFORBES- VACCUME CLEANER Eureka Forbes-Aqua Guard

Aqua Guard is the most trusted brand all over India .Aqua Guard water purifier chosen as super brand. Eureka Forbes is pioneer in Home water purifiers, RO water purifiers, UV water purifiers in India. They are specialist in 5 water technologies addressing 17 diverse water conditions and are the World's largest manufacturer of Ultraviolet (UV) based water purification system.

1.

The most important appliance in your kitchen is the water purifier. Regular filters are not enough to kill the bacteria present in water supplied to most Indian homes. The finance minister has promised clean, drinking water to one and all by making water purifiers cheaper than what they used to be. With affordable water purifiers available, pure clean drinking water will no longer be

a luxury. Time, we thought, you tried this test to check out how well equipped you are in your knowledge of water purifiers.

2. There are many companies who have introduced Reverse Osmosis technology based Water Purifier's in market. Here, they have some selected models for keeping you fit and fine

Zero B Pristine 15LPH

This water purifier has 4 purification stages like- Pre-filter purification, Pre-carbon filter, Sediment filter purification and Reverse Osmosis technology. Reverse Osmosis separate remove dissolved salts, heavy metals, chemicals, micro-organism and other impurities to drain. Auto Flust Timer (AFT) eliminates the need of manual cleaning of water purifier. This model is sleek and aesthetically designed. It comes with a 15 litres of storage capacity and is available in 2 different colours. Price - Rs 24,000 3.

Eureka Forbes - AQUAGUARD TOTAL SENSA This storage water purifier has 9.5 Liters water storage capacity and 4 purification stages likeSediments purification, Ultra-Violet purification, Reverse Osmosis technology purification and and finally Argentum Nano Fresh+ which improves taste. It has Reverse Osmosis Technology; it uses semi-permeable membrane to divert dissolved salts, heavy metals, chemicals, microorganisms and other impurities to drain. The Ultra-violet purification system has a lamp which helps in eliminating bacteria and viruses thus providing safe drinking water. Its patented

Intelligent Blu-G technology senses the quality of water. Then auto-selects the best water purification technology that should be used. 4.

AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka Forbes as well - Aquaguard Ultra. It uses an ultrafiltration membrane to purify water. The product claims to be capable of removing impurities even in the molecular range. Just like Pureit, Ultra does not require electricity to function. It has a four stage purification:
1. 2. 3. 4. Particle Filter - good for 3000 litres Sediment Filter - good for 6000 litres Activated Carbon Filter - good for 3000 litres Ultrafiltration cartridge - good for 6000 litres

The price of this product as mentioned on the website is 7350 rupees. What needs to be replaced and how much 5.

Eureka Forbes - AQUAGUARD TOTAL RO SMART This water purifier has a flow rate of 8 liters per hour. This RO purification water purifier has 5 purification stages process that removes bacteria, virus, protozoa, and cysts and reduces all ionic particles including heavy metals, pesticides and TDS (Total Dissolved solid) from water 6.

Eureka Forbes - Aquaguard Reviva This water purifier has 5 purification stages like- Pre-filter purification, Candle-filter purification, Silver-impregnated activated carbon purification and Reverse Osmosis technology purification. It comes with 7.5 liters of storage capacity. 7.

Total Gold Nova

Rs:- 9,500

This product of eureka forbes is named total gold nova it has three stages of water purification.with a solid fiber body and direct water flow system. And it also with a warranty of one year.

8.

Eureka forbes classic

Rs:- 7,190

This product of eurekaforbes named classic this is the first model of aquaguard with three stages of water purification and a metal and abs plastic body which really compatiable with water and it also have one year of warantty