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Print media is still a viable way to advertise products and services, regardless of the size of your business.

Whether newspaper advertising or magazine advertising, print media gives businesses an opportunity to spread their marketing messages to a loyal, engaged readership.

Advantage: Credibility Magazines and newspapers have been around for years, and because of that consumers view them as credible sources for information, compared to online media where people publish practically anything, sources aren't always welldocumented, and scams are frequent.

Advantage: Access to Target Market Print publications produce media kits, along with rate cards, to give potential advertisers their pricing per placement, as well as a snapshot of their readers' characteristics. From buying behavior to hobbies, media kits outline a publication's typical readers and the types of advertising they're prone to respond to, which makes targeting easier.

Advantage: Tangible and Portable Print media, unlike web, radio or television mediums, is tangible. Readers are engaged as they turn page after page to read articles, look at images and view advertisements in their favorite magazines or newspapers.

While newspapers are often tossed after being read, the life span of a magazine can go on for years. Magazines are passed along to friends, left on coffee tables as decor and stored on bookshelves for future reading and reference. These factors represent an important aspect of print media that online advertising can't offer.

Disadvantage: Cost While newspaper advertising is cost-efficient, magazine advertising can be costly depending on the popularity of the magazine, its history, readership, frequency and production costs. Smaller publications that are unable to garner the attention of large brands may offer lower advertising rates. Since print

advertising prices vary, companies offer databases which provide businesses with advertising rates, contact information and advertising schedules for major and niche print publications.

Disadvantage: Target Market While the target market for niche print publications is an advantage for businesses looking to reach those readers, some print publications have a variety of readers with varying characteristics who read their publications on any given day. This is especially the case for local publications such as newspapers.

Disadvantage: Scheduling It is problematic to schedule advertising placements for publications that run monthly or quarterly. The space often books in advance, which causes issues if you have an integrated marketing campaign planned but no available print media sources which fit your target market to run an advertisement. Advertisement due dates are strict and adhere to the magazines publication schedule.

Advantages of Print Media: Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership. Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement. You can even advertise through brochures or leaflets depending upon your

target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a brief message. Disadvantages of Print Media: The cost incurred can sometimes be expensive considering the medium you choose. The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day. This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience. There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere. You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline. Advertisements may get lost in all the clutter of editorial and ads by competitors.


The rapid growth of print media in almost all the major parts of the world was bound to create across-the-board changes in the life of people for it was after centuries that people were exposed to secular ideas and the grip of the church in most parts of the Europe and America in manipulating social life started losing ground. Since the massive change in communication occurred at a time when industrial revolution also brought about change of thought process, the role of media triggered a bigger than expected changes in the social life of the masses. Language

The first to benefit from the printed words was the language itself. Due to distance and the literature getting into limited hands, common people were far from knowing a standard language of their land. The printing of books and letters in high number standardized the languages and make them an effective tool of communication by setting certain meanings of words, phrases, symbols and signs. It was due to print impression that some of the sign got international recognition. Economic ideas The breaking down of churchs control over written communication, and involving more people in the print communication by the early newspapers and periodicals, money generation methods and increasing trade became common topics. The growth of economies due to understanding of monetary and fiscal matters by more people further weaken the forces of religion in the west and the society continued to bend towards a material world. Knowledge of science and technology The newspapers and manuals proved a great success in highlighting the work of scientists and new ideas on technologies. Spreading the science ideas across the European continent, the print media worked as a catalyst to gear up the industrialization which was based on the new technologies worked out during the 18th centuries. The invention of steam engine in return gave boost to the print media by spreading the printed words to far flung areas and thus encouraging people from the small towns to participate in debates on science ideas and cause a great thrust in the growth of industries.

Politics By sixteenth century the world knew little about democracy and civil rights. But with the world of civil rights spreading and voices were raised by sociologists. The sharing of political ideas grew in size to the extent that in many countries a revolution against the dictatorial government and monarchs took place. The setting up of parliaments and reports of deliberations from inside the parliament has always an interest for common people. Till today most politics are done through media which is regarded as the forth pillar of democracy Education The print media has been largely responsible for running educational campaign for ordinary people. Not only pieces of information or news are conveyed to readers, experts from almost all the major fields of life medicine, education, environment, economists and religious scholars write in the print media. This is an enormous thing to be done by the media. Wars Media has stood firm at the times of war or invasion by the enemy. It tells people what to do at war time and keep the nations spirit high. Sports and entertainment Not that the media is always busy in serious and rather sober matters of education and politics, it has done a great deal of entertainment by reporting articles and information about music, sports and other recreational activities. Bring world closer

59 The media has been responsible to bring the world closer. It tells similarities in human living and the differences so that people intending to travel due to business, health or educational purposes know in advance about the new land. It tells interesting features, discoveries and historical heritage to urge people to visit each others lands and thus know each other better than before. Historic perspective The discovery and establishment of the printing of books with moveable type marks a paradigm shift in the way information was transferred in Europe. The impact of printing is comparable to the development of language, the invention of the alphabet, and the invention of the computer as far as its effects on the society. Gutenberg's findings not only allowed a much broader audience to read Martin Luther's German translation of Bible, it also helped spread Luther's other writings, greatly accelerating the pace of Protestant Reformation. They also led to the establishment of a community of scientists (previously scientists were mostly isolated) that could easily communicate their discoveries, bringing on the scientific revolution. Also, although early texts were printed in Latin, books were soon produced in common European vernacular, leading to the decline of the Latin language. In Korea and China, there were no texts similar to the Bible which could guarantee a printer return on the high capital investment of a printing press, and so the primary form of printing was wood block printing

which was more suited for short runs of texts for which the return was uncertain. Because of the printing press, authorship became more meaningful. It was suddenly important who had said or written what, and what the precise formulation and time of composition was. This allowed the exact citing of references and producing the rule. Before the author was less important, since a copy of Aristotle made in Paris might not be identical to one made in Bologna. For many works prior to the printing press, the name of the author was entirely lost. Because the printing process ensured that the same information fell on the same pages, page numbering, tables of contents, and indices became common. The process of reading was also changed, gradually changing from oral readings to silent, private reading. This gradually raised the literacy level as well, revolutionizing education. It can also be argued that printing changed the way Europeans thought. With the older illuminated manuscripts, the emphasis was on the images and the beauty of the page. Early printed works emphasized principally the text and the line of argument. In the sciences, the introduction of the printing press marked a move from the medieval language of metaphors to the adoption of the scientific method. In general, knowledge came closer to the hands of the people, since printed books could be sold for a fraction of the cost of illuminated manuscripts. There were also more copies of each book available, so that more people could discuss them. Within 50-60 years, the entire of "classical" knowledge had been printed on the new presses. The spread of works also led to the creation of copies by other parties than the

original author, leading to the formulation of copyright laws. Furthermore, as the books spread into the hands of the people, Latin was gradually replaced by the national languages. This development was one of the keys to the creation of modern nations.

The Effects of Print Media on Society By Jinnene Foster, eHow Contributor

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Newspapers inform. Print media, though recognized for all the good they can do, are also occasionally criticized for slanting information. Communities and individuals have a responsibility to choose their media sources wisely. Nonetheless, society needs print media to stay informed.

Promoting Literacy Print media such as newspapers and magazines can promote adult literacy. In rural communities in the developing world, for example, illiteracy rates may be high in the absence of any reading matter. In such cases, having any kind of readily available print media can be a great benefit.

Informing Populations Through print media, information about value systems, government policies, consumer trends, violence and many other aspects of society are disseminated to the public. Learning about current events in local and national communities help people make choices as weighty and trivial as voting decisions, the pursuit of education, investing decisions and which toothpaste to buy.

Entertainment Most major newspapers and some magazines offer crossword puzzles, number games, quizzes and celebrity news. In addition, print media tell us about local and national performances and culture, from dance to live theater, film, comedy, music, sports and more. People of both rural and urban communities commonly rely on print media for such information.

Uniting Communities Print publications may be instrumental in bringing communities together during times of crisis. At the height of a recession or during war, for example, readers can remain abreast of public programs and volunteer efforts. In a crisis like a natural disaster, newspapers, magazines and the Internet can help in organizing relief efforts. The Internet conveniently bridges communication gaps from state to state or country to country.

Print Media in India Print Media, as anyone can understand is one of the most important factors coming through in the way a nation works. Newspapers, magazines, books etc. are ready by a lot of people and are certainly one of the most trusted mediums of National and International News.

India has a vast array of Print Media with Thousands of Magazines and Newspapers in circulation. Top Notch Journalism, great reporting, press unity and a very strong network is what makes Print Media so much of a success even today in the age of Television and the Internet. It is also said that Print Media also helped literacy and undoubtedly the General Knowledge of the average person in India.

The good thing about Indian Print media is that any Bias of any sort is quickly subsided, therefore impartial reporting is a major feature of the Indian Print Media. The news you get through these outlets cannot be any truer.

The newspaper with the largest Circulation in India is Dainik Jagran, having

near about Two million readers. Next comes Times of India, an English newspaper, followed by Dainik Bhaskar, another Hindi Newspaper.

India has a lot of regional newspapers and magazines as well in a lot of languages. Therefore there is something out there for everyone to read! This section is dedicated to the Indian Print media with articles on Newspapers, Magazines, Controversies and opinions related to them etc. We hope you have a good time browsing through. Please let us know of any suggestions you may have through our contact page.

This is a list of the top 30 newspapers in India by daily circulation for the six month period ended 2008.[2] These figures are compiled by the Audit Bureau of Circulations. Newspaper 1 2 Language City Daily Circulation Owner 3.146

Times of India English Various cities and states Owned by Bennett, Coleman and Co. Ltd. Dainik Jagran

Hindi Various cities and states 3 Malayala Manorama 2.168 Owned by Jagaran Prakashan Ltd

Malayalam 10 cities in Kerala, Bangalore, Mangalore, Chennai, Mumbai, Delhi, Dubai, and Bahrain 1.514 Owned by Malayala Manorama Group 4 The Hindu English Various cities and states 1.360 Founded in 1878, owned by Kasturi & Sons Ltd., exposed the Bofors scandal 5 Deccan Chronicle English Various cities and states Deccan Chargers franchise of the Indian Premier League 1.349 Owns