UI No: 3900

Date: 04/2012

Ealing Council

3900 Southall Big Conversation Stage1 Futures Team Event 1 Consultation Report

RepoRt pResented by statUs issUe no. date issUed FiLe name aUthoR

URban initiatives FinaL 01 09 JULy 2012 3900 20120419 Ft1 Report.indd Conor moloney

Reviewed by pRoJeCt diReCtoR

dan hill

appRoved by design diReCtoR

Kelvin Campbell

2012 Urban initiatives Ltd. all rights reserved this document has been prepared for the exclusive use of the commissioning party and unless otherwise agreed in writing by Urban initiatives Limited, no other party may copy, reproduce, distribute, make use of, or rely on its contents. no liability is accepted by Urban initiatives Limited for any use of this document, other than for the purposes for which it was originally prepared and provided. opinions and information provided in this document are on the basis of Urban initiatives Limited using due skill, care and diligence in the preparation of the same and no explicit warranty is provided as to their accuracy. it should be noted and is expressly stated that no independent verification of any of the documents or information supplied to Urban initiatives Limited has been made. Urban initiatives Limited. Registered in england no. 3985967 Urban initiatives is an iso 9001:2008 accredited company. LRQ 4005324

3900
soUthaLL big ConveRsation the team: URban initiatives pRoJeCt diReCtoR: KeLvin CampbeLL FUtURes team event 1 ConsULtation RepoRt

ConTEnTS
IntroduCtIon . ..................................................................... 5
pURpose ..................................................................................... 5 paRtiCipation ............................................................................ 5 aRRangement ........................................................................... 5 pRogRamme ............................................................................... 7 oUtCome ..................................................................................... 8

appendIx a Small IdeaS & BIg IdeaS...........................11

01 impRove oUR stReets........................................................13 02 maKe good neighboURs .................................................. 21 03 CReate new stReet maRKets ........................................ 27 04 gRow smaLL bUsinesses ................................................ 29 05 deveLop the Food CULtURe.............................................31 06 exCeL at teaChing & LeaRning ..................................... 33 07 be happy & heaLthy ......................................................... 35 08 invest togetheR in soUthaLL....................................... 37 09 yoUR big idea! ..................................................................... 39

appendIx B powerpoInt ...................................................41

1 Fitzroy Square London W1T 5HE t +44 (0)20 7380 4545 f +44 (0)20 7380 4546 www.urbaninitiatives.co.uk

IntroduCtIon
this document sets out the purpose, participation, set-up, programme, and outcome of the futures team event, which took place at ealing Hammersmith & west london College in Southall on 14th march 2012.
This report should be read in conjunction with the following reports:
Listening to Southall: Themes and issues that

purpoSe
The primary purpose of the first Futures Team event was to introduce the Southall big Conversation to people who are currently involved in the Future of Southall group, and extend it to a wider group of people who are not currently (but could potentially become) actively involved. The event was structured to generate ideas to make Southall a better place, along three lines: Small Ideas: ideas for modest interventions that could be achieved quite quickly, with a significant cumulative impact on Southall; Big Ideas: ideas about changes, at any scale, that could make a transformational difference to Southall; and Scenarios for Change: Considering the type of change that people want to see in Southall.

have arisen from the first stage of the charter production process. half day workshop in February 2012.

Lb Ealing officers Workshop: outcomes from Stakeholder Consultation Report: Highlights

the main points raised through a series of face-to-face meetings in early 2012.

Public Consultation Round 1 Report: This sets

out the main outcomes from a major event conducted on 30 and 31 March 2012

partICIpatIon
attendance record to be provided by Ealing Council. The event was facilitated by council officers and consultants urban initiatives. in the week preceding the event, all known participants were sent an electronic welcome pack containing a leaflet introducing the big Conversation, an agenda for the event, and directions to the venue. on arrival, participants were provided with postcards for noting their big and Small ideas.

Further information on the consultation approach and the project was set out in the Consultation and Engagement Plan.

Set-up
The venue for the event was a large function room, divided into two areas. The arrival area was laid out to include: a welcome desk staffed by council officers and volunteers; an exhibition introducing the big Conversation process and programme; a large aerial photograph of the entire Southall area, covering four large tables; and a table with food and refreshments. The workshop area was laid out to include: a number of large tables each seating up to 12; a podium with Pa system and projection screen; and various panels and props for use during the event.
SouTHaLL big ConvERSaTion futureS team event 1 ConSultatIon report 5

programme
The programme was divided into four sessions: Session 1. Welcome & Small ideas Session 2. Plenary Session 3. Workshop on big ideas Session 4. Southall Change barometer Session 1. welcome & Small Ideas in the arrival area, participants were offered refreshments and invited by facilitators to discuss the area in general terms in a number of ways. Firstly, using the large aerial photographwith principal landmarks, facilities, street names, and major areas of change clearly marked participants were invited to identify where they live, work, or study, and to indicate places they like and dislike. Secondly, facilitators supported and encouraged participants to fill out their small ideas postcards, which they then collected and attached to a large display stand. Please see appendix 1 for more detail. Session 2. plenary Cllr Julian Bell welcomed participants to the college and gave an overview of the work that Ealing Council is doing, and borough Commander andy Rowell outlined the metropolitan polices current initiatives int Southall. urban initiatives Managing Director Kelvin Campbell then introduced the big Conversation via a short presentation, explaining the context, purpose, and approach, and raising a number of key questions for consideration during the event. Please see appendix 2 for the slideshow presentation. Session 3. workshop on Big Ideas Participants were invited to form into groups of approximately ten, seated at large tables each with a facilitator. The facilitators encouraged each participant to think up a big idea that could make a transformational difference to Southall in the long term. Everyone was then invited to make a three-minute pitch to their group to promote their big idea for improving or changing Southall. a floating facilitator circulated among tables to collect the big ideas after each is presented, and attached them to a series of panels, one for each theme. Please see appendix 1 for more detail.

Session 4. Southall Change Barometer in the final session, participants were asked to consider what type of change they wanted to see in Southall. Three large swing barometers were set up at the front of the workshop area, and were used to measure opinion for changing Southall in a particular way. The aim was to draw out the appetite for change in the area and the vision for the type of future that should be created. baRoMETER 1 How should Southall change? More SMALL changesMore BIG changes This barometer allowed participants to debate whether Southall should be subject to a number of major projects that might include substantive redevelopment, or rather a series of smaller, more incremental changes. baRoMETER 2 Where should Southall focus its resources? Providing LOCAL needsattracting VISITORS This dimension tested whether the focus should rather be on meeting unresolved local needs, or further attracting external visitors and investors. This barometer baRoMETER 3 What should Southall be like? More MAINSTREAM placeMore UNIQUE place This was designed to understand participants views on whether Southall should become more normal, or whether it should become even more special.

SouTHaLL big ConvERSaTion futureS team event 1 ConSultatIon report

outCome SeSSIonS 1 & 3

The outcome of Sessions 1 and 3 was a series of Small ideas and big ideas which are presented in appendix 1. The principal findings are set out below, organised by theme.

Improve our streets TRaFFiC & TRanSPoRT With Crossrail, E-W transport links will be better. n-S transport links remain poor, so solution to this needs to be found. another bridge perhaps? PaRKing & RiCKSHaWS introduce rickshaws into Southall will help ease congestion ie cars. Can be sponsored by local businesses and can also be used to transport large quantities of shopping SPiTTing Tackle spitting by showing who is spitting on a big screen nearby after a cartoon intro saying would you spit in your own house/garden/front path etc. use local street cameras RubbiSH & DuMPing Stop dumping rubbish on the streets/front garden buiLDing CLEanLinESS What about Southall broadway shop front cleanliness? Dirt shutters etc. Just needs soap and water plus a lick of paint in places. SaFETy Self defence classes so that people dont have nothing to fear when theyre walking home late from a club or a friends house PoLiCE Stop illegal trading LigHTing & PEDESTRianS Light up Southall need to increase lighting levels in key areas. PaRKS More things in the park to do so we dont get bored. Some place people can take out their anger PHonE boxES & PubLiC ToiLETS Remove/reduce the number of telephone boxes

make good neighbours CoMMuniTy FaCiLiTiES Special emphasis upon helping families in need SPoRTS Reform Southall Cricket Club CuLTuRaL CEnTRE History is lost. Cultural centre is required to bring about cohesion youTH FaCiLiTiES Create a youth hub that focuses on developing their skills and showcasing based on business skills, arts & culture CoMMuniTy aRT Community arts projects, especially with young people SoCiaL MEDia/ConSuLTaTion Create a #loveSouthall hashtag on Twitter and get people using it Create new street markets a uniquE niCHE/SPECiaLiTy MaRKET that embraces all that is good about asian/ Southall culture grow small businesses LoCaL buSinESSES Limit the number of fried chicken shops allowed to open MainSTREaM buSinESSES The shops now either sell items horribly made or are second hand. We need mainstream shops!!! Hopefully all of you agree. develop the food culture FESTivaLS & EvEnTS notting Hill mark 2 street festival bRiTiSHnESS Linking Manor House (DiSh) to social cohesion of britishness ManoR HouSE Competition with restaurants competing as an incentive to promote Southall

excel at teaching and learning SCHooLS Linking the local college through media/ marketing and students to work with local businesses (could be a special project) to help with their branding TRaining Encourage to connect to mainstream institutions Be happy and healthy WaLKing anD CyCLing To get people out of cars and onto bikes HEaLTHy CHiLDREn anD FaMiLiES Make the community aware of the where to go for health issues Invest together in Southall voLunTEERing & SKiLLS ExCHangE Learning about technology from young people buSinESS vS. RESiDEnTiaL Marketing the Southall brand Your big idea! HouSing Encourage more white people to Southall SuSTainabiLiTy Major campaign on eco-literacy

SouTHaLL big ConvERSaTion futureS team event 1 ConSultatIon report

outCome SeSSIon 4
The outcome of Session 4the Southall barometerwas a clear consensus for more BIG changes in Southall to make it a more MAINSTREAM place with a strong emphasis on serving LOCAL needs. This consensus was established through protracted discussion which involved some initial differences of opinion, before a consensus gradually emerged.

a
AppENDIx A smaLL ideas & big ideas

01 impRove oUR stReets

How can local people, businesses and agencies work together to improve the areas streets and public spaces?

traffIC/tranSport

parkIng & rICkSHawS

1 my Small Idea is:

More meetings like this to encourage, inspire

3 my Small Idea is:

To introduce rickshaws into Southall

& engage with local people

ample parking spaces to encourage shoppers

to shop in Southall instead of uxbridge or Harrow or Hounslow

These people need to get involved: Public, police & council staff to work as a team I will get involved by: bringing up market retail units to Southall 2 my Big Idea is:
With Crossrail, E-W transport links will be

will help ease congestion ie cars. Can be sponsored by local businesses and can also be used to transport large quantities of shopping will also help to create an authentic experience for non-locals

4 my Small Idea is:

improve parking monitoring in residential

roads

improve monitoring of anti-social behaviour improve pavement areas in the town centre

better. n-S transport links remain poor, so solution to this needs to be found. another bridge perhaps?

(stalls take up space)

Encourage shops to ask customers to display

notices to park considerate/ in residential roads that are close to shopping centre

These people need to get involved: Local police service I will get involved by: using my position as neighbourhood watch coordinator/street watcher and chair of a residents association.

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01 impRove oUR stReets (contd.)

How can local people, businesses and agencies work together to improve the areas streets and public spaces?

SpIttIng!

BuIldIng CleanlIneSS

1 my Small Idea is:

Take pride in your neighbourhood Tackle spitting by showing who is spitting on a

3 my Small Idea is:

Street cleanliness! What about Southall

big screen nearby after a cartoon intro saying would you spit in your own house/garden/ front path etc. use local street cameras

broadway shop front cleanliness? Dirt shutters etc. Just needs soap and water plus a lick of paint in places. you dont benefit the community by selling off the family silver (local buildings in Southall)

I will get involved by: Raising awareness on www.visitsouthall.co.uk

ruBBISH/dumpIng

4 my Small Idea is:

improve parking monitoring in residential

2 my Small Idea is:

Local residents to take pride in their local

roads

improve monitoring of anti-social behaviour improve pavement areas in the town centre

environment/street. Stop dumping rubbish on the streets/front garden

(stalls take up space)

Encourage shops to ask customers to display

These people need to get involved: Local people. Engage, educate residents I will get involved by: Supporting resident associations

notices to park considerate/ in residential roads that are close to shopping centre

These people need to get involved: Local police service I will get involved by: using my position as neighbourhood watch coordinator/street watcher and chair of a residents association.

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2 1

01 impRove oUR stReets (contd.)

How can local people, businesses and agencies work together to improve the areas streets and public spaces?

SafetY

lIgHtIng & pedeStrIanS

1 my Big Idea is:

Self defence classes so that people dont have

3 my Big Idea is:

Light up Southall need to increase

nothing to fear when theyre walking home late from a club or a friends house

lighting levels in key areas. Darkness leads to anti-social behaviour. Simple and cost effective solution eg more LEDs, white lights, etc.

polICe

2 my Big Idea is:

improving the street scene Stop illegal trading Make walking on the pavements safe Keep streets safe

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01 impRove oUR stReets (contd.)

How can local people, businesses and agencies work together to improve the areas streets and public spaces?

parkS

pHone BoxeS & toIletS

1 my Small Idea is:

More things in the park to do so we dont get

2 my Small Idea is:

Remove/reduce the number of telephone

bored. Some place people can take out their anger

boxes on Southall broadway & elsewhere

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2 1

02 maKe good neighboURs

How can we improve backyard living conditions? How can we make the lanes work better?

CommunItY faCIlItIeS

1 my Small Idea is:

Have a centre for young mums and dad.

3 my Small Idea is:

Create community facilities that get people

address issues of health and care of the under 5s. Speech and language development social skills etc.

working together, sharing resources and growing as a community. need

These people need to get involved: School/ Health/Parents I will get involved by: Supporting and coaching parents 2 my Small Idea is:
a homeless shelter

Special emphasis upon helping families in

These people need to get involved: Residents, community groups, police... I will get involved by: i always am! 4 my Big Idea is:
Crafts/sewing workshop. Liaise with Southall College to organise

classes/workshops

also allotment workshops old teach young

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3 1

02 maKe good neighboURs (contd.)

How can we improve backyard living conditions? How can we make the lanes work better?

SportS

YoutH faCIlItIeS

1 my Big Idea is:

Reform Southall Cricket Club Promote Southall

3 my Big Idea is:

To create a youth hub that focuses on

developing their skills and showcasing. based on business skills, arts & culture. barely any safe facilities to grow as young adults & business people

Dont forget the youth of Southall - they have

Cultural Centre

2 my Big Idea is:

History is lost. Cultural centre is required to

bring about cohesion

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2 1

02 maKe good neighboURs (contd.)

How can we improve backyard living conditions? How can we make the lanes work better?

CommunItY art

SoCIal medIa/ConSultatIon

1 my Big Idea is:

Community arts projects, especially with

2 my Small Idea is:

Create a #loveSouthall hashtag on Twitter and

young people. Could have temporary arts projects designed by youth and refreshed every two years. young people then take ownership

get people using it through willing + influential social media users maybe in the college, community groups etc. the good things we can build on + promote

build the positive image, collect ideas about

These people need to get involved: anyone who uses social media I will get involved by: Starting if off? Talking to key players to get it used

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03 CReate new stReet maRKets

How can we best compete with other places across the city and stil serve local people?

1 my Big Idea is:

a market that resembles and focuses on

2 my Big Idea is:

Speciality Market in Southall that embraces

culture, such as Camden Market, Portobello Road etc... a unique niche market such as food stalls (street food)

all that is good about asian/Southall culture. Encourage local businesses/ independent artisans like Spitalfields market

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04 gRow smaLL bUsinesses

what can we do to support business startups and expansion?

grow Small BuSIneSSeS

maInStream BuSIneSSeS

1 my Small Idea is:

Limit the number of fried chicken shops

3 my Small Idea is:

Mainstream shops eg HMv, Comet, Currys, PC

allowed to open

World, gaME etc.

Mark distance walked on main routes

The shops now either sell items horribly made

These people need to get involved: Council planning? active Ealing I will get involved by: Suggesting alternatives to fried chicken 2 my Big Idea is:
Empty premises scheme bringing up derelict

or are second hand. you agree

We need mainstream shops!!! Hopefully all of

premises up to liveable standards

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1 2

05 deveLop the Food CULtURe

How can we create new job opportunities in food and hospitality?

feStIvalS & eventS

manor HouSe

1 my Big Idea is:

Southall show society, all communities arts/no political party notting Hill mark 2 street festival

3 my Big Idea is:

Competition with restaurants competing as an

incentive to promote Southall

4 my Big Idea is:

if DiSh goes ahead it would be good to do

BrItISHneSS

something with the gardens so that there is useful family space there. This might include outside eating and play areas

2 my Big Idea is:

Linking Manor House (DiSh) to social cohesion

of britishness

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06 exCeL at teaChing and LeaRning

what will it take for Southall to have some of the best education in west london?

SCHoolS

traInIng

1 my Big Idea is:

Linking the local college through media/

2 my Big Idea is:

Connected Southall -> connect to Ealing,

marketing and students to work with local businesses (could be a special project) to help with their branding, visual mechandising customer service training etc. (the list could go on) will be a win win as young people get 1st hand experience + businesses get young, fresh dynamic ideas from an PTo

London & uK institutions

Encourage to connect to mainstream volunteering

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07 be happy and heaLthy

what sort of events and actions can help people to take care of themselves and their families?

walkIng & CYClIng

HealtHY, CHIldren & famIlIeS

1 my Small Idea is:

To get people out of cars and onto bikes needs more cycle lanes needs better enforcement needs education/awareness programme in

3 my Big Idea is:

Make the community aware of the where to go

for health issues for the school elderly.

Where can they get help with health issues

schools + faith communities

and simple care plans. Especially for the young mums and young dads. For the elderly, more support with self care and support

These people need to get involved: Council, arocha (www.arocha.org.uk) I will get involved by: Cycling! also happy to promote cycling locally 2 my Big Idea is:
get more people to cycle or walk for local trips

in Southall

bow bikes Scan-educate drivers Walking project bike clubs bike training bike cheaper Cycle event (close the road)

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08 invest togetheR in soUthaLL

How can the local residents and businesses invest together in their neighbourhood?

volunteerIng & SkIllS exCHange

BuSIneSS vs reSIdentIal

1 my Small Idea is:

Skills exchange. Lots of skills in Southall, lets

2 my Big Idea is:

business responsibility agreement gold silver bronze awards Marketing the Southall brand

share them!

Tailors in shops Cooking Learning about technology from young people

These people need to get involved: Shop owners, businesses, etc.

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09 yoUR big idea!

let us know your big idea for Southall!

HouSIng

SuStaInaBIlItY

1 my Small Idea is:

Encourage more white people to Southall

2 my Big Idea is:

Sustainable Southall Major campaign on eco-literacy needs to be a long term project needs to work with: School Faith leaders/communities Local charities as champion needs to address: Recycling Litter Cycling/walking nature conservation Food growing Energy saving etc

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b
AppENDIx B poweRpoint pResentation