MARCO B.

CARREON
646.373.7156 74-22 Woodside Ave, Apt 1, Elmhurst, NY 11373 mbc294@gmail.com Performance driven professional with experience in marketing, stakeholder analysis, and pipeline management. Expertise in business development with hands-on experience in compiling and analyzing research to inform new business pitches. Long-standing passion for digital; up to date on evolving social media platform changes as well as the ways companies utilize those tools to market themselves. ------------------------------------------ Professional Experience --------------------------------------Edelman, Global Client Management & Health, Administrative Assistant Oct 2012 - Present Provide secondary research for new business projects; identify key stakeholders for brand activations as well as provide analysis to inform the messaging and programming of pitches. Make controlled media tactic recommendations for clients; propose topics for matte releases and newsletters. Write biweekly Global Client Relationship Management (GCRM) reports for the executive committee. Notable Achievement: Organizing client forums know as E-60s to foster dialogue on industry issues and best practices. Bertelsmann AG Arvato Systems, Executive Assistant Oct 2011 - Oct 2012 Managed and prioritized multiple projects simultaneously; creating sales decks, copywriting for marketing collateral and amending contracts. Ensured leave behinds, decks, and marketing materials were prepared and ready for presentations. Developed sales progress and presales tracking reports for the CEO. Notable Achievement: Wrote the business plan for the strategy consulting unit; thus resulting in the creation of the new team. Nickelodeon, Brand Creative Production Intern Sept 2010 - Dec 2010 Spearheaded a competitive research project that included a SWOT analysis and the potential strategic choices facing the network. Managed field research and quality assurance assessments on upcoming episodes. Facilitated communication between casting directors and put together sides for casting calls. Notable Achievement: Conducted an extensive media audit of Disney and PBS, identifying a hole in Nick Jr.s curriculum and thus catalyzed a bigger dialogue on the need of a literacy based show. Development Intern, Seeds of Peace July 2009 - Oct 2009 Identified needs and focus of corporate philanthropy initiatives to hone in on prospective grants. Created written and visual multimedia content for search engine optimization. Solicited higher level of financial commitment from existing donors. Notable Achievement: Copywriting for marketing collateral and post-production editing for marketing videos. Marketing Intern, Attard Communications, Inc. June 2004 - Sept 2004 Analyzed target keywords to drive qualified traffic from search engines to the Business Know-How website. Reduced advertising costs through keyword optimization and improved relevancy. Notable Achievement: Spearheaded the launch of the first gift ideas web page. ---------------------------------------------------Education ------------------------------------------------School of Visual Arts. Expected completion in August 2013 Advertising & Copywriting Course Creating concepts for both print and ambient advertising Developing a brand voice and message Producing pieces for a portfolio Baruch College Certificate in Marketing Communications. Expected completion in December 2013 New York University Bachelors Degree in Political Science. Minor in Economics. May 2011