PUBLIC RELATION

Public Relation Material

Meaning
Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations provide an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

Features
Six characteristics of the PR Stars of the Future: 1. They'll know that it is all about relationships. A PR person who approaches the market from a relationships standpoint will win. They'll understand that the market is a conversation, and that building and maintaining healthy relationships is the foundation of any strategy. 2. They'll make decisions based on data, not gut feelings. Yes the gut will still be a powerful tool, but in an environment that morphs faster than you, the gut will be a very difficult thing to read and rely upon. 3. They'll listen first, listen more, and listen more carefully than did any of their predecessors. They'll constantly keep an ear to the ground, listening to every whisper of what the customers, media, influencers, analysts, employees, neighbors, and community are saying. They spend at least as much on listening as they do on shouting. 4. They'll design programs, strategies, and messages around the needs and perceptions of the target audience. Not around the product features, or the whims of a boss.

5. They'll value truth and transparency above all; there will be no secrets in this new era. Anyone can fact check anything and probably will. 6. They'll stand up for their ethics and values. If asked to lie, to obfuscate, or to conceal, the successful PR person of the future will quit.

Importance of Public Relation

Every day, hundreds of so-called experts are quoted in the newspapers, on the radio, on news-oriented Web sites and on television. We often balk at adding a line for public relations services. How often do you hear fellow business owners say, "There's no direct line between public relations and increased sales"? It is very important for industries to understand the power of media and the effect of Public relation to build in a layering effect, in which each mention in the press heightens your visibility, adding another layer of credibility to your company. This credibility in turn creates a desire among viewers and listeners to pay attention to you. In effect, you've been sanctioned by a trustworthy, objective third party. As PR in India is still in its growing stage not many companies are managing their Public Relation effectively. Effective use of Media and PR opens the doors for new business and gives a competitive edge over their competitors. An effective public relations plan for an organization is developed to communicate a message that coincides with organizations goals and seeks to benefit mutual interest whenever possible. The communication must be carried out through an effective and proper communication channel. Key points:

Maintaining image and relations of an organization with the public Managing communication between an organization and its target audience Manage crisis situations faced by the organization Managing government affairs Internal marketing of the organization among its employees, stake holders, communities, customers, industry, investors, media and visitors Managing websites Generating annual reports Employee newsletter Conducting and managing CSR activities

Public relations has gained a high importance in India today as companies realize the need and necessity of maintaining public relations apart from devising good advertising and marketing strategies.

Public Relation Officer

(Public relations PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behavior. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organizations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organization and its public. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organizations stakeholders. They then report and explain the findings to its management.

Importance of Body Language, Mannerism in Public Relation