A STUDY ON THE EFFECTIVENESS OF RETAIL MERCHANDISING MANAGEMENT OF BIG BAZAAR SUPERMARKET.

QUESTIONNAIRE

1. Personal Details Name Location Gender Ph Num Monthly Income: : : : : Below Rs.10, 000 Rs. 40,001-60,000 Rs.20, 000-40,000 Above Rs.60, 000 Male Female Occupation Age : :

CUSTOMER PERSPECTIVE.

2. Have you visited BIG BAZAAR Supermarket before? Yes No

3. If yes, what encourages you to visit the BIG BAZAAR? (a) Price (b) Service (c) Product Variety

4. If no, why _____________

5. Is the price is reasonable? Yes No

6. How often you visit BIG BAZAAR? (a) Always (b) Sometimes (c) Daily d)Rarely

7. Overall, how satisfied are you with product? (a) Satisfied (b) Very Satisfied (c) Somewhat Satisfied (cz) Unsatisfied

8. Would you recommend product to others? (a) Definitely (b) Probably (c) Might or might not (d) Probably not (e) Definitely not

9. Does the quality of the product is good? (a) Satisfied (b) Very satisfied (c) Extremely satisfied (d) Some what satisfied

(e) Unsatisfied

10. Does the BIG BAZAAR supermarket provide branded product? Yes No

11.A good selection of products was present. Yes No

MERCHANDISE MANAGEMENT

12. Merchandise sold is of the highest quality? Yes No

13. The merchandise sold is a good value for the money?

Yes

No

14. Advertised merchandise was in stock. Yes No

15. Does this supermarket have enough space to merchandise all of the products adequately? Yes No

16. Do you have enough freedom to access to the products of your choice? Yes No

VISUAL MERCHANDISING

17. Merchandise displays are attractive? Yes No

18.Does the colors used for product display Racks attract you? Yes No

19. Which products will you prefer to be placed first? (a) BIG BAZAAR brand (b) Other brand.

20. In which order the products should be arranged? (a) Price (low to high) (d) Slow moving items (b) Variety (e) Discount items (c) Fast moving items (f) free offer items

21. In your view, who takes the responsibility & skill to merchandise in the store? (a) Managers (b) Floor heads (c) Supervisors (d) Salespeople

22. Which is the key to successful in- store merchandising? (a) Lighting (b) Floor layout (c) Signage (d) Customer service (e) Product displays

23. How frequently the front displays of a store should be updated? (a) Once in a week (c) During festival times (b) Once in a month (d) Whenever a new arrival comes

24. Out of three section ,which section arrangement you like most? (a) Grocery items (b) Cosmetics items (c) Gift items

25. Is this merchandise arrangements are convenient for you? (a) To Some Extent (b)To A Great Extent (c) Very Much (d) Never