GamingIndustry Gaming Industry India

July2009

ExecutiveSummary
Market
IndiangamingindustryisvaluedatINR4bnin2008andisexpectedtoreachINR14bnby2012 Outsourcedservicesconstitute80%ofthemarket Themarketcomprisesoffoursegments Mobile,Online,ConsoleandPC Mobilegamingisthelargestsegmentwith63%sharein2008

Drivers:

Challenges:
BroadbandQuality HighPiracy ManpowerManagement HighDutyratesinConsoles Handsetcompatibility Revenuesharingissuesinmobilegaming

Drivers& Challenges

Increaseindisposableincome FavorableDemographics Costcompetitiveness IncreasingPCpenetration ProliferationofInternet IncreasingMobilePenetrationandgrowthin MVASmarket MVAS market

Trends

Creationofgamingzones/OrganizedCyberCafchains RiseinPopularityofMassivelyMultiplayerOnlineGame(MMOGs) Localizationofgames/content New payment mechanisms Newpaymentmechanisms MajorclientsforIndiangamingfirmsincludegamepublishers,consolemakers,telecom operatorsandgamingportals Onlinesegmentincludesonlinegamingportals,Zapak.comisleadingplayerinthissegment C ConsolesegmentcomprisesofgamingconsolemakerslikeSony,Microsoft&gamepublishers l t i f i l k lik S Mi ft & bli h PCgamingsegmentcomprisesofgamepublisherslikeIcreon,ParadoxStudios&TrineGames
GAMINGINDUSTRY INDIA.PPT

Competition

Market Overview MarketOverview Drivers&Challenges Trends Competition PEInvestments KeyDevelopments

GAMINGINDUSTRY INDIA.PPT

Indiahasemergedasanidealdestinationforgamedevelopment
GamingMarketOverview
GamingIndustryisatanascentstageinIndia buthasagreatpotentialtogrow Indiahasemergedasakeydestinationfor gamedevelopment Increasedpenetrationofmobilephonesand personalcomputershashelpedinrapid personal computers has helped in rapid growthofIndiangamingindustry

MarketSizeandGrowth
INR bn
15 10 5 0 4.00

+37%

14.00

2008

2012

Revenuessplit
Original Content Development 20%

SegmentsandShare
2008
9% 10% 18% 80% Outsourced Services 63%
Mobile Gaming Console Gaming Online Gaming PC gaming

2012
11% 11% 71% 7%

GAMINGINDUSTRY INDIA.PPT

LowcostofserviceshasmadeIndiaapreferreddestinationfor outsourcing
PreProduction Involves conceptualizationor purchaseofIPrights fromtheowner Production Gamesfeaturesand contentcreatedand puttogether Usuallythelongest phaseinaproject Testing Includestesting, portingand localizationof content PostProduction Includesdistribution andmarketing activities

Keyservicescurrentlyoutsourcedingamingincludeproductionandtestingactivities G GamesinIndiacanbedevelopedataboutonethirdofthecostofdevelopmentinWest i I di b d l d t b t thi d f th t fd l ti W t NumberofIndiancompanieshavemovedupthevaluechainandstartedperformingtheroleofpublishersby developingtheirowngames ManyIndiancompaniesaremakinggamesinhouseforlocalmarket

SeveralcompanieslikeIndiagames,ParadoxStudios,FantasyLabsandIttinaSolutionshavealreadystartedmakinglocalcontent p g , , y y g formobiles,PCsandconsoles
OutsourcedtoIndia Note:Testinginvolves3phases AlphaTesting:startswhenallgamefeatureshavebeenimplementedbutthegamestillcontainsmajorbugslikecrashbugsandthegameplaystillneedstweaking Beta Testing: It is features complete with no major or crash bugs ,it is usually restricted to minor tweaking of the game BetaTesting:Itisfeaturescompletewithnomajororcrashbugs,itisusuallyrestrictedtominortweakingofthegame GoldTesting:DuringtheGoldphaseofdevelopmentanychangesareforbiddenexceptbugfixesrequestedbythepublisher

GAMINGINDUSTRY INDIA.PPT

KeySegments
Segment Description Size(2008) INR 2500 mn

Mobile Mobile Gaming

Gamesareplayedonhandhelddeviceslikemobiles/PDAs /

OnlineGaming

Anonlinegameisagameplayedoversomeformsofcomputernetwork An online game is a game played over some forms of computer network usuallytheInternet

INR400 INR 400 mn

Console Gaming

Consolegamesareplayedusingaspecializedelectronicdevicethatconnects toastandardtelevisionsetorcompositevideomonitor

INR700 mn

PC Gaming

ThesegamesareplayedgamesonthePC

INR400 INR 400 mn

MobileGamingisthelargestsegment

GAMINGINDUSTRY INDIA.PPT

Freegamedownloadsdominatesmobilegaming
Overview
Indiaconstitutesonly5%oftheglobalmobile gamingindustry Mobilegamingmarketexpandedwiththe penetrationofGPRSenabledmobilephones andreductioninGPRSaccesscharge Leadinggamedevelopersinmobilegaming Leading game developers in mobile gaming segmentincludeParadoxStudios,Indiagames Ltd.andMobile2Win

Mobile Gaming

MarketSizeandGrowth
INRbn
10 8 6 4 2 0 2.5 10.0

+41%

2008

2012

Frequencyofplayinggames(urbanusers)
Almostdaily 29% 44% 1to3timesinamonth

Breakupoffreevspaiddownloads

Paiddownloads
37%

63%
27%

Freedownloads

Atleastonceaweek

GAMINGINDUSTRY INDIA.PPT

Cybercafshaveplayedavitalroleindrivingtheonlinegaming market
OnlineGamingOverview
Onlinegamingincludesgamesplayedusing PCandinternetconnectivity Thegamesareplayedeitheronlineor downloadedandplayedoffline Onlinegamestendtobesimple,oftenbased onpuzzles,boardgamesandquizzes on puzzles board games and quizzes Withincreaseinbroadbandpenetrationonline gamingispoisedforsignificantgrowth

Online Gaming

MarketSizeandGrowth
INRmn
2,000 1,500 1,000 500 0 400

+41%

1,600

2008

2012

Revenuemodelsinonlinegaming
Advertising
IncludesAdvergamesingameplacementsandon siteadvertising

Revenuebreakup
Advertising 10.2%

Subscriptions MonthlysubscriptionsforgameslikeSifysA3
andIndiaGames GamesonDemand

Subscriptions 31.4%

58.4%

OrganizedCyberCafe
Revenueaccruingfromorganizedcybercafesand Gameparlors
OrganizedCybercafe Organized Cyber cafe

GAMINGINDUSTRY INDIA.PPT

ConsolegamingisanurbanphenomenoninIndia
Consolegamingoverview
Threemajorplayersmanufacturingconsoles areSony,MicrosoftandNintendo are Sony Microsoft and Nintendo Veryfewcompanieshavedevelopedgames forthissegment Indian companies are cautious in addressing Indiancompaniesarecautiousinaddressing thismarket,astheyaretryingtoestablish themselvesinthecomputerandmobilegames market InIndia,consolegaminghasbeenmoreofan urbanphenomenon Steeppricesofnewgames,aroundINR2500, makesthemexpensiveforenduserswithlow purchasingpower

Console Gaming

MarketSizeandGrowth
INRmn
2,000 1,500 1,000 500 0 700

+21%

1,500

2008

2012

ConsoleHardwareSalesinIndia
500,000 400,000 300,000 200,000 100,000 0 125,000 100,000 35,000 420,000

SonyPS Sony PS

SonyPS2 Sony PS2

Xbox Xbox

SonyPS3 Sony PS3

GAMINGINDUSTRY INDIA.PPT

PCgamingmarketgrowingwiththepenetrationofPCand increaseinPCliterates
PCgamingoverview
Thegrowthinthismarketisbeingpropelled y g p p bythegrowthinthepersonalcomputer market Indianplayershavealowpresencein computergamesdevelopmentmarket PCsbeingfarmoremultifunctionalandeasily upgradeablethanconsolesattractawider userbasethanconsoles. ThenumberofPCgametitlesavailableinIndia The number of PC game titles available in India faroutnumbersthoseofconsolegames Increaseinnumberofgamingcafeshas furtherledtoincreaseinpopularityofPC games

PC Gaming

MarketSizeandGrowth
INRmn
1,000 800 600 400 200 0 400

+22% 22%

900

2008

2012

PCliteratesIndia
mn
60 50 40 30 20 10 0 16 31 42 59 53

2002

2003

2004

2005

2006

GAMINGINDUSTRY INDIA.PPT

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Market Overview MarketOverview Drivers&Challenges Trends Competition PEInvestments KeyDevelopments

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Challenges Drivers Di
IncreaseinDisposableIncome FavorableDemographics CostCompetitiveness IncreasingPCPenetration ProliferationofInternet IncreasingMobilePenetrationand GrowthinMVASMarket BroadbandQuality Broadband Quality HighPiracy ManpowerManagement HighDutyRatesinConsolesGaming DevicesandTitles HandsetCompatibilityandRevenue SharingissuesinMobileGaming

GAMINGINDUSTRY INDIA.PPT

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IncreaseindisposableincomeshasempoweredIndianstospend onrecreationalactivitiesincludinggaming
Increaseindisposableincome
RisingdisposableincomeinurbanIndia,withthegrowthinIndianeconomy,hasfavorably influencedgaminggrowth EntertainmentfeaturesasoneofthepredominantspendingareaamongsttheIndian consumers GamingismakingitspresencefeltintheIndianlandscapeasthenewgenreofentertainment Riseinincomelevels
1.0% 2.3% 1.4% 2.6%

Impact

Annualspendingonrecreation A l di ti
INRbn
300

4.8% 19.3% 19 3%
26.1%

6.7% 20.8% 20 8%
28.2%

Urban Rural R l

276

>1000k 1000k 500-1000k 300-500k 150 - 300k 75-150k <75k

0 100 200

119 50 32 18 2005 88 31 2015

231

44.5%

40.3% 40 3% 2008

45

2006

2025

Note:SpendingonrecreationincludesspendingonconsumerelectronicssuchasTVs,sportinggoods,electricaldevicesandon entertainmentservices

GAMINGINDUSTRY INDIA.PPT

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Favourabledemographicsandcostcompetitivenesshashelped ingrowthofgamingindustry
FavorableDemographics
Indiaisoneoftheyoungestnationsintheworld
TwothirdofIndiaisunder35yearsofageandthemedianageisabout24years UrbanIndiaaccountsfornearly30%ofthisyoungpopulation

Impact

Thisisakeyfactorforthisindustry,asyoungstersareexposedtotechnologyandnewer lifestyles,includinggaming MedianAge

Years
60 40 20 0 35 41

24

30

Costcompetitiveness Cost competitiveness

India

China

US

Japan

Impact

Indiaoffersover50%costsavingsingamedevelopment GamedevelopersalariesinIndiaareaboutathirdofwhattheyareintheUS
INR
10,000 5,000 0 2,500

MobileGamePortingCost
6,000

India

US

GAMINGINDUSTRY INDIA.PPT

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IncreasingPCandinternetpenetrationisdrivingthegaming market
IncreaseinPCPenetration
Theincreaseinpersonalcomputerpenetrationevenamongthenonmetropocketshasledto significantincreaseintheIndiangamingpopulation DesktopandNotebooksales
mn units
10 5 0 2.34 3.12 3.81 5.05

Impact

+26%
6.34 7.34

2003

2004

2005

2006

2007

2008

ProliferationofInternet
India has one of the fastest growing internet base, likely to reach 72 mn in 2011 Indiahasoneofthefastestgrowinginternetbase,likelytoreach72mnin2011 Increaseinpenetrationofinternetinthelessaffluentclassesofthesocietyandsmallertowns hasledtogrowthofonlinegamingindustry Urbanvs.RuralSplit GrowingInternetUsers
Rural
100 50 0 33

Impact

+24%
42 51 61 20 23

72

7%

93% Urban

2005 2006 2007 2008 2009e 2010e 2011e

GAMINGINDUSTRY INDIA.PPT

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IncreasingpenetrationofmobilephonesandgrowthinMVAS drivingthemobilegamingsegment
IncreasingMobilePenetrationandgrowthinMVASmarket
Intermsofmobilesubscriptions,Indiaistheworldssecondlargestwirelessmarket
Thereareover65millionGPRShandsetswithover9millionactiveGPRSusers

Impact

Increasedpenetrationofmobilephonesislikelytohelpmobilegaming Mobilevalueaddedservices(MVAS)marketisgrowingwiththedemandforentertainment services,includinggames,dominatingthemarket GrowthinMobileSubscribers

mn
800 600 400 200 34 0 52 99 165 287 500

MVASMarketSize
INRbn
200 150 100 50 0
SMS VAS Non-SMS VAS

+39% 90 62 43 53% 52% 48% 47% 2007 2008 49% 51% 2009(e)

159 128 48% 52% 2010(e) 54% 2011(e) 46%

2004 2005 2006 2007 2008 2010

GAMINGINDUSTRY INDIA.PPT

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Slowbroadbandspeeddespitecustomerswillingtospendmore isanimpedimenttothegrowthofthisindustry
BroadbandQuality
About77%oftheinternetconnectionsinIndiaaredialupbasedandmerely23%internetusers havebroadbandconnection IndiandefinitionclassifiesbroadbandasanyInternetconnectionthatmovesdataatmorethan 256kbps(kilobitspersecond)comparedto2mbps(megabitspersecond)inmanycountries ThespeedofinternetinIndiaisnotenoughtodownloadmovies,gamesetc BroadbandSubscribersComparison(mn)
US China Japan France UK Italy Canada Spain India

Impact

Monthlycostof2Mbpsconnection(INR)
3,300 1,710 1,710 1,325 1,217 1,140 1,000 750

India 60.3 56.3 Netherlands

26.5 15.3 14.0 9.3 8.0 7.2 2.5

Norway UK Sweden Germany US Korea

GAMINGINDUSTRY INDIA.PPT

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Highpiracyratesandmanpowerrelatedissueshamperingthe industrygrowth
HighPiracy
Piratedversionsofpopulargamesareavailableatcheapratesinthelocalmarket SoftwarePiracyrateinIndiais69% PS2pricecomparison
INR
40,000 40 000 20,000 0 24,000 12,000

Impact

OriginalvsPiratedCDpricesPS2
-98% INR
2,000 1,000 0 2,400 2 400 50

-50%

Original Prices

Grey Market

Original Prices

Pirated

ManpowerManagement M M t
Domesticfirmsmovingupthevaluechaincoupledwithincreaseinoutsourcingworkfrom internationalcompaniesisexpectedtoincreasethedemandforgamingprofessionals Highattritionratesintheindustry,ashighas2225%,isamajorchallengeforgamingdevelopers DemandforGamingProfessionals
20,000 10,000 0 , 2,500

Impact I t

+128%

13,000

2008

2010
GAMINGINDUSTRY INDIA.PPT

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Highdutyonconsoledevices,handsetcompatibilityandrevenue sharingissuesarebarrierstothegrowthofgamingindustry
HighDutyratesinConsoleGamingDevicesandTitles
Highdutyonconsoleshaveleadtolowconsolegamingpenetration Consolegamingdevicesattract34.5%duty.Thetotaltaxgoesupto51.31%afteradding12.5% Valueaddedtax(VAT) Consolegamingtitlesattractcustomsdutyofover32%andadditionaltaxeslikeVAT,Octrio andCentralSalesTaxincreasethepricesofgamingtitles

Impact

Handsetcompatibilityandrevenuesharingissuesinmobilegaming
Designingagame,compatiblewithawidearrayofmobiledevicesvaryingfromextremelylow enddevicestothelatestmodel,isachallengingtask Duetothedirectbillingrelationshipwiththeenduser,operatorsinIndiatypicallyget6070% oftherevenuesforVASwhilecontentcreatorsgetmerely1520%

GAMINGINDUSTRY INDIA.PPT

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Market Overview MarketOverview Drivers&Challenges Trends Competition PEInvestments KeyDevelopments

GAMINGINDUSTRY INDIA.PPT

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NewPaymentMechanism

CreationofGamingZones/ OrganizedCyberCafechains

Trends

LocalizationofContent

RiseinPopularityofMassively MultiplayerOnlineGame (MMOGs)

GAMINGINDUSTRY INDIA.PPT

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CreationofgamingzonesandincreaseindemandforMMOGs havehelpedgamingindustry
CreationofGamingZones/OrganizedCyberCafechains
Manygamingcompaniesareopeningtheirowngamingzoneswhileothersaretyingupwith existingcafeandhelpingthemupgradetogamingzonesbyprovidingmarketingsupport AdvancedMicroDevices(AMD)hasestablishedcertifiedgamingcafesincitiessuchasMumbai, Chennai,PuneandNagpur.Itcurrentlyhassetup17suchcafes GrowthinZapakGameplexes
60 40 20 0 15

Emergenceof Emergence of gamingcaf cultureinIndia

+240%

51

2008

2009

RiseinPopularityofMassivelyMultiplayerOnlineGame(MMOGs)
MMOGs applications are likely to drive growth in gaming industry in future MMOGsapplicationsarelikelytodrivegrowthingamingindustryinfuture
MMOGsarecapableofsupportinghundredsorthousandsofplayerssimultaneouslyandisplayedoverthe internet MMOGshostalargenumberofplayersinasinglegamingvirtualworld.Theyenableplayerstocompete withandagainsteachotheronagrandscale

Indiangaming companies enteringMMOG space

GAMINGINDUSTRY INDIA.PPT

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Localizationofgamecontentandnewpaymentmechanismsare emergingtrendsinthissector
LocalizationofContent
IndiangamedevelopersarefocusingoncustomizingcontentfortheIndianmarket SeveralgamingcompanieshavedevelopedGamesbasedonBollywoodmoviethemes MovieslikeRangDeBasanti,Sarkar,HomeDeliveryareamongthe60oddmoviesthathave beenconvertedintomobilegames Gamesbasedon Games based on localcontentin demand

NewPaymentMechanisms y
Lowpenetrationofcreditcards&debitcardshasmadegamingcompanieslookfornew paymentplatforms SchoolandcollegestudentsarethecoregamingsegmentinIndia,whichtypicallydoesnothave accesstobankcards access to bank cards Analternativepaymentmechanismintheformofprepaidgamingcardshasemerged Withprepaidgamingcards,itiseasierforthestudentpopulationtousepocketmoneytowards gamingwithouttheneedforacreditcardandonlinepurchases Thesecardsenablebothsubscriptionforthegamingserviceandpurchaseofin gameadd ons These cards enable both subscription for the gaming service and purchase of ingame addons Playersare enabling payment payment throughnew platforms

GAMINGINDUSTRY INDIA.PPT

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Market Overview MarketOverview Segments Drivers&Challenges Drivers & Challenges Trends Competition PEInvestments KeyDevelopments

GAMINGINDUSTRY INDIA.PPT

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Largenumberofgamingsoftwaredevelopershaveemergedin India
CompetitionOverview
Zapak.comisestimatedtohave7075%shareintheIndianonlinegamingmarket Inthemobilegamingspace
AmongstserviceprovidersAirtelleadswith41%shareindownloads AmongstPortalsIndiagames.comleadwith23%share

SonyPlaystationleadswith60%shareamongstallconsolehardware GlobalgamingcompanieslikeGameloftandJamdathavesetupoffshorecentersinIndiaforgamedevelopment,while ElectronicArtsisscoutingaroundforaJV El i A i i df JV ProfitMarginsingamingindustry

Onlinegames:25 40% GamingSoftwareTitles(PCandConsole):25% Console Hardware: 10 15% ConsoleHardware:1015% MobileGames:45%

MajorPlayers MobileGaming Mobile Gaming

NazaraTech ParadoxStudios MaujTelecom

OnlineGaming Online Gaming

Zapak.com Indiagames Hungama

ConsoleGaming Console Gaming

GamesShastra TrineGames DhruvaInteractive

PCGaming PC Gaming
FXlabs GamesShastra DhruvaInteractive

GAMINGINDUSTRY INDIA.PPT

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Majorplayers(1/5)
Company Location Chennai Description/Workportfolio SonycertifiedPS2gamedeveloper DevelopsgameforPC,Online,Consoleplatforms DevelopsgamesusingC++gamedevelopmentengineslikeTorque gameengine,TorquegamebuilderandalsodoFlashVirtualworlds ItsclientsincludeRelianceCommunications p j g TieupwithHanrejSoftwareSolutionsforgamescontent development ItsclientsincludesAirtelandRelianceCommunications Gamedevelopmentoutsourcing,companyfocusedsolelyonproviding Ga e e e op e t, Ga e t & GameDevelopment,GameArt&Animation,andGameTesting at o , a d Ga e est g Solutions DevelopsgameforiPhone,PC,Mac,Online,MobilePlatforms PlanningtostartitsowngamingtrainingacademyinIndia Develops game for multiple platforms Developsgameformultipleplatforms HasworkedwithgamepublisherssuchasSandlotGames,Iplay(part ofOberonMedia),MicrosoftCasualGames,BigFishGames HaswonFourFICCIBAFAwardsAwards

CarbononTech

ColorChips

Hyderabad

ChaYoWo

Kochiwithanofficein NewYork e o

Dhruva Dh Interactive

Bangalore

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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Majorplayers(2/5)
Company Location Hyderabad Description/Workportfolio Gamedevelopmentfor NextGenerationConsole,PC,mobileand onlinegames FinancialPerformance: ReportedturnoverofINR1157mnandprofitbeforetaxofINR139 mn SpecializesinMobileapplicationdevelopment DevelopsgamesforPC,onlineandMobilePlatforms DevelopsgamesinthetechnologieslikeJava,Flash,J2EE,VC++&C++

DQ Entertainment

Ebosys Technologies

Ahmedabad

FXlabs

Hyderabad

DevelopsgamesforPC,mobile,console,MMOG,andhandheld IthasatieupwitAMDtodevelopgamesonBollywoodthemes FirstIndiancompanytoreleaseagamenamedGhajiniworldwide W WasawardedGoldenCursorAwardforbestPCgameGhajiniin2009 d d G ld C A d f b PC Gh ji i i 2009 TheupcomingtitlesincludeNetherworldBeyondTimeforreleasein theUSregion,agamebasedonArchieComics,agamebasedon BollywoodpropertyDhoomandagamecalledBollywoodBadass

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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Majorplayers(3/5)
Company Location Hyderabad,Los AngelesandPrinceton Description/Workportfolio ProvidesservicesinGameDevelopment,PlatformPorting,testing andgameartwork WorksonPCandConsoleplatforms HasdevelopedgameslikeRangyLil,FamilyFeudIII,PaperChase, SecretsofGreatArtetc. GamesunderdevelopmentincludeIndianVillage,Cricketand Tumblebugs2 GameShastrahaswonRedHerring100GlobalAwardin2007 Providesdevelopmentservicesforplatformssuchastheonline,PC, mobilephones,PDAsetc Providesgraphicdesign,characterdevelopment,programming, mathematics,leveldesign,andqualityassurance/gametesting services ProvidesGamedesign,developmentandlocalizationservicesacross allplatforms Signedlicensingdealin2008withNDTVImagineforitsshowNachle VewithSarojKhan,foritsonlinedancinggameDanceMela

GamesShastra

HiddenBrains

HeadquarteredinSan Josewithaofficein Ahmedabad

Kreeda

Mumbai

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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Majorplayers(4/5)
Company Location Chennai Description/Workportfolio Hasexpertiseindevelopingonlinegames,multiplayergames,mobile gamesandeducationalgames Hassofardeveloped500online&mobilegames Developsgamesonlyformobiles HasdevelopedgamesonsportsandBollywoodthemes DevelopsgamesforMobilesithasexitedPCgavedevelopmentin 2006 ItsClientsincludeRelianceCommunication p , , y , Q ItspartnersincludeIntel,Sun,SonyEricsson,LGandQualcomm. Awardwinninggamesinclude:
FinalFront,thatwontheM1NokiaIMSChallenge Bomberbabe,PCgamethatwonSpecialJuryAwardatFICCIFrames2005

NextWave Multimedia Nazara ParadoxStudios

Mumbai

Mumbai

SmackallGames Chennai

ProvidesservicesinMobilegamedevelopment,Mobileapplication development,MCommerceSolutions,TestingandPortingMobile gamesandWapPortals Hasdevelopedmultiplayergamesformobiles It li t i l d I di ItsclientsincludesIndiagames.com

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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Majorplayers(5/5)
Company Location Tiruvanthapuram Description/Workportfolio SoftexDigitalworksindomainofmobilegamesandapplications IsworkingasAdvancedDevelopmentPartnerwithSiemensMobilein thedevelopmentofapplicationsandgamesthatareembeddedinthe latestrangeofSiemensphones IthasbecomeamemberofForumNokiaPROin2005,aprogramthat providesadvancedtechnical,businessdevelopmentandmarketing supporttoselectedmobilesoftwarecompanies support to selected mobile software companies GamedevelopmentandpublishingdivisionofTrineEntertainmentLtd ItisaregisteredgamedeveloperandpublisherforSonyPS2andPS3, NintendoWiiandDSandiPhone Nintendo Wii and DS and iPhone ItsgamepipelineincludesStrretsofMumbaifopPCandPS3console andWingsofControlforPCandWii

SoftexDigital

TrineGames

Mumbai,NewDelhi andBeijing

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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LeadingGamingPortals(1/4)
Portal BusinessOverview ItisbasedinMumbai Playinggamesonthesiteisfree Siteearnsarevenuewhengamerswantanupgradeandfromadvertisements Itscontentis90%Indian,10%foreign ItisagamingPortalofChaYoWoGames ItofferstoIndiangamersapartfromfreeonlinegames,arangeofcasualandmobile ff di f f li f l d bil gamesfromaroundtheworld Thesitefeaturescontinuoustournamentsandprizeswouldbeawardedtoparticipants whowingames It will soon feature a Gift Shop where gamers can redeem their points for gifts ItwillsoonfeatureaGiftShopwheregamerscanredeemtheirpointsforgifts ItisbasedinMumbai ItisanOnlineandMobileGamingPortal p g p g TheSitefeaturesaredemptioncentrewheregamerscanredeemtheirpointsforgifts Thesitehasapassbookfeaturewhichenablesgamerstotracktheirscoresand redemptions PortalallowsgamerstointeractviaaChatWindow

Games2win

GameZIndia

GamingHungama Gaming Hungama

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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LeadingGamingPortals(2/4)
Portal Description HasofficesinMumbai,London,LosAngeles&Beijing g gp OnlineandMobilegamingportal Ithasfranchisenetworkofgamingcafsacrosswheregamerscanalsoplaygames Thecompanyhasdirectpartnershipswithabout80mobileoperatorsglobally IthascollaboratedwithSwedishfirmTerraplaytosupplyserversolutionsforitsconnected p y g andmultiplayergames PortalofIndiatimes.compartofTimesInternetLtd. MobileGamingPortal GamescanbedownloadedusingWAPanddownloadingischarged It also offers other mobile content such as ringtones pictures etc Italsooffersothermobilecontentsuchasringtones,picturesetc ItisownedbyRelianceBigEntertainmentandoperatesfromMumbaiandPune GamingPortalforMobileandOnlinegames AwardwinninggamesincludeFinalFront a10playerstrategywargame,TheLostAstra, HanumanReturns,andTigerofMysore IthassignedupBollywoodactressBipashaBasuinatwoyeardealtocreatemobilegames basedonher JumpGameshastiedupwithVirgincomicsandisplanningtodeveloptheRamayanagame

Indiagames

IndiatimesMobile

JumpGames

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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LeadingGamingPortals(3/4)
Portal Description

LevelUpIndia

LevelUpIndiaisheadquarteredinMumbaiandhaspresenceinDelhi,Pune,Bangaloreand Chennai OnlinegamingPortal LevelUpintroducedRagnarokOnline,IndiasaverypopularlocalizedMMOG LevelUpGameshavetiedupwithcybercafnetworkofSifyIways/GameDromes& RelianceWebWorldsacrossIndiafordistribution Mobilegamingportalownedby7seastechnologies Websiteoffersfreedownloads Alsooffersothermobilecontentsuchasringtones,wallpapers,videos,themesand software. ItisaMobilegamingportalbasedinMumbaiandownedbyPeopleGroup Itprovidesothermobilecontentringtones,graphics,themesetc Theportalalsooffersmobilemarketingsolutions ItisanonlinegamingportalbasedinHyderabadandownedby7seastechnologies Portalfeaturesaprizesandgiftstogamers Portalofferschatfacilitytogamers Gamescanbeplayedforfree

Mobizill

MaujTelecom

OnlineRealGames

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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LeadingGamingPortals(4/4)
Portal Description

RediffMobile

Itismobilegamingportalisapartofrediff.com HeadquarteredinMumbaiwithofficesinNewDelhiandNewYork D Downloadinggamesischarged l di i h d PortalalsooffersothermobileVAScontent FinancialPerformance: ReportedtotalrevenuesofINR1221mninFY09andnetlossofINR540mn ItisSifysonlinegamingPortal Itoffersitsusersarewardsprogramthatprovidesgamersanopportunitytoredeempoints forattractiveprizes FinancialPerformance ReportedatotalincomeofINR5002mnandanetlossofINR216mn ItisanonlineandmobilegamingportalofRelianceBigEntertainment Gamescanbeplayedforfree.Italsooffersrewardstogamers p p g g , ZapakhastiedupwiththreeleadingTVshowsincludingDusKaDum,BattleStationand Arsalaantobuildgamesaroundit ItisplanninganR&DcentreinPune ZapakplanstoinvestoverINR4800mnin5years ZapakGameplex,hasover75,000uniqueregisteredgamers

SifysAntzill

Zapak

Note:Thislistisnotexhaustive GAMINGINDUSTRY INDIA.PPT

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Market Overview MarketOverview Segments Drivers&Challenges Drivers & Challenges Trends Competition PEInvestments KeyDevelopments

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PEInvestments
Date 26Dec2007 10Nov2007 13 Jun2007 Company Nazara Technologies ChaYoWo Games KreedaGames Investor SequoiaCapital MaxaGroup IDGVenturesand SoftBankChina& IndiaHoldings ClearstoneVenture PartnersandSVB FinancialGroup Amount(INRmn) 336 N.A. LessthanINR480mn Description Itissecondroundoffunding Itisseedfunding ItisseriesAfunding

3Apr2007

Games2Win

240

Itisfirstroundofventurecapital financing

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Market Overview MarketOverview Segments Drivers&Challenges Drivers & Challenges Trends Competition PEInvestments KeyDevelopments

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KeyDevelopments
Date 3Jul2009 7May2009 7 M 2009 Development NewssiteNDTVhaslaunchedagamesportalNDTVgames.Zapak.com,whichispoweredbyReliance ADAGroupgamingcompanyZapak.com. AdvancedMicroDevices(AMD)issettingupcertifiedgamingcafesacrossthecountry.Theinitiative, whichwasstartedinNovember,2008,currentlyhassetup17suchcafesincitiessuchasMumbai, Chennai,PuneandNagpurandistargetingtoincreasethenumberto50cafesoverthenextsix months.ThesecafeswillsportsuperiortechnologyandhardwareincludingATIshighspeedgaming processors,graphicsandsoundprocessorsandchipsets processors, graphics and sound processors and chipsets AMDhassignedanagreementwithFXLabsofHyderabadtodeployitsworkstationgraphics technology,FXLabsintendstousethenewtechnology,ATIFirePro,todeveloplocalgameswithhigher quality IndiagamesLtdhastiedupwithEA,DisneyandTHQtodistributetheirgamesinIndia Indiagames Ltd has tied up with EA Disney and THQ to distribute their games in India Sony Computer Entertainment has announced the launch of the first console game developed in India titled Hanuman: Boy Warrier for the Indian gaming market Zapak.comincollaborationwithVijayMallyasForceIndiaFormulaOneteamlaunchedagame launched ForceIndiaZapakSpeedChallenge game allows the players to compete with each other launched 'Force India Zapak Speed Challenge,gameallowstheplayerstocompetewitheachother onFormulaOnecarsandtracks BharatSancharNigamLtd(BSNL),BangaloreTelecomDistrict,isofferinggamingservicestoits broadbandsubscribers.BSNLisofferingthegamingservicesundertwomonthlyplanoptionsnamely 240premiumgamesforINR200permonthand110gamesforINR100permonth

29 Apr2009

24Apr2009 19Apr2009 21Jan2009

30Oct2008

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