Intro 3
Problems 3
Binance Exchange 4
Matching Engine4 Feature Rollout4 Coins5 Device Coverage5 Multilingual Support5 UI Preview6 Revenue Model7
Binance Coin (BNB) 7
Allocation8 ICO8 ICO Schedule8 BNB Value & Repurchasing Plan9 BNB Vesting Plan for the Team9 Funds Usage10
Team 10
Changpeng Zhao - CEO10 Roger Wang - CTO11 James Hofbauer - Chief Architect12 Paul Jankunas - VP of Engineering12 Allan Yan - Product Director13 Sunny Li - Operations Director13 Investors & Advisors14
Risks 17
Security is Paramount17 Market Competition17
Intro
Inourview,therearefundamentallytwodifferenttypesofexchanges:theonesthat dealwithfiatcurrency;andtheonesthatdealpurelyincrypto.Itisthelatteronethat wewillfocuson.Eventhoughtheyaresmallnow,westronglybelievethatpure cryptoexchangeswillbebigger,manytimesbigger,thanfiatbasedexchangesinthe nearfuture.Theywillplayanevermoreimportantroleinworldfinanceandwecall this new paradigm
Binance
; Binary Finance. Withyourhelp,
Binance
willbuildaworld-classcryptoexchange,poweringthefuture of crypto finance.
Problems
Some of the current crypto exchanges suffer from a number of problems: ●
Poor technical architecture
Manyexchangesare“puttogetherquickly”,bygoodtechpeople,butwho havelittleornoexperienceinfinanceorinoperatinganexchange.Theyoften choosethesimplestapproachtogetthesystemupandrunning.Whilethis mayworkwellinthebeginning,astrafficgrows,thesystemwillnotableto handletheincreasedload.Exchangesystemsneedtobeengineeredfrom thegroundupwithsecurity,efficiency,speed,andscalabilityinmind.This often slows down the initial development, but is critical for long-term success. Ourteamhasdecadesofcombinedexperiencebuildingandmaintaining worldclassfinancialsystemsthatshapetheeconomy.Weunderstandhow these systems are built from the ground up. ●
Insecure platform
There are hundreds of exchanges that went down due to being hacked.
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Binanceisbuilttohighstandards,audited,andpenetrationtested.Wehave experiencebuildingfinancialsystemstothehighestsecuritystandardsand strive to ensure security first. ●
Poor market liquidity
Professionaltradersandnormalusersaresignificantlyaffectedbythis. Havingashalloworderbookmeanshighslippagewhentrading,whichisvery expensivefortraders.Gettingminers,institutionalinvestorsandlargetraders intoanewexchangeisachickenandeggproblem,andrequiresateamwith deep industry resources.
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