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Ad Age
2 min read
Fashion & Beauty

Old Navy Succeeds By Saying Bye to Celebs and Hi to Fashion

With more brands than ever tapping celebrity ambassadors for their marketing (think the overly creative pairings of Ice T and Geico, Steven Tyler and Skittles and Kobe Bryant and Turkish Airlines) Old Navy is trying the opposite approachand it's working. Six months after giving up its three-year-old "funny girl" campaign, starring the likes of Julia Louis-Dreyfus, Elizabeth Banks and Amy Schumer, in favor of a colorful, yet celebrity-free approach, the Gap Inc.-owned brand is seeing sales rise and increased consumer engagement. "We're feeling really good about the 'Hi, Fashion' campaign and ha
4 min read
Fashion & Beauty

This Teen Created 3 Killer Fashion Collections Out Of A $160 Salvation Army Shopping Trip

The first glimpse I caught of Max Condon was sitting in front of me at the Savannah College of Art & Design’s Museum of Art Theater during an artist talk we were both attending earlier this year. I couldn’t quite make out his full look from behind, but what I did see — what appeared to be a button-front shirt worn over top of a hooded sweatshirt — was enough to follow him outside after the show, and even snap a photo of the full look, which included a number of additional button-front shirts intricately sewn into the pockets of his trousers “to add density, flow, movement and moving silhouette
3 min read
Fashion & Beauty

The Best Shops In Mexico City For Locally Made Goods

For too long “Made in Mexico” was a misunderstood term — it called to mind a kitschy sombrero from Cancun, or mass-manufactured products from factories along the U.S. border taking advantage of tariff-free trade based on the 1994 NAFTA deal. But in Mexico City, there’s a wave of unique stores that sell “Hecho en México” labels with pride. And we’re not just talking traditional handicraft in eye-popping explosions of color, as great as they may be. The booming city has a cross-section of shops, from luxury to approachable. On your next trip, head here for products that imbue Mexico’s artisanal