Today’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you: “Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.” As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.   On this episode we discuss: Why having a side hustle is one of the most empowering things you can do How she streamlined her business processes to provide value while saving time How she cultivated her unique voice and set herself apart as a personal brand strategist The importance of preparing for seasons of drought as an entrepreneur What it takes to make a VALUABLE digital product (not just get rich quick schemes) Why it’s so important to validate your ideas before you create a product Links mentioned in this episode: How to Automate Your Business with $5 and 2 Apps Make Yourself Marketable   Show notes from this week's episode: SideHustlePro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss   Important Announcements:If you listened to last week’s episode, you know I’m gearing up to release the exact email templates I used to land even the most hard to reach guests. Be the first to get it when you subscribe to the Side Hustle Pro newsletter here: SideHustlePro.co/SideHustleCorner   Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here: SideHustlePro.co/Mastermind More from Emmelie: http://www.emmeliedelacruz.com/ More from Nicaila:SideHustlePro.co Side Hustle Pro Community Connect with us on Instagram:Side Hustle Pro – @sidehustleproEmmelie De La Cruz – @emmeliedelacruz #SideHustlePro