The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.   IN THIS EPISODE YOU’LL LEARN: Basic Bananas' long term strategy to selling out local events (<< and what they do if people aren't responding). The two types of ads Basic Bananas uses to spark interest in their events. Their approach to knowing how much to spend to gain event attendees. The question Basic Bananas asks at events to get their attendees to relax and enjoy the presentation.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perception by Franziska Iseli and Christo Hall (<< use code PPT for an exclusive discount on the book!) Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!) Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!