Marco Borraccino is the Managing Director and Co-Founder at Singer Reimagined Watch Company in their Geneva Switzerland office. Marco’s career has been in the design consulting business, specifically in product design of luxury products, timepieces, consumer electronics, and leather goods. He spent time at the Geneva School of Art and Design and was responsible for the creation and the set up of the Chair in Watch Design. At Singer Marco has helped create the first Singer Chronograph Reimagined. It is a take on the sports Chronos from the 60s with a completely new approach to the movement and design with the help of master watch builder Jean-Marc Wiederrecht.