What's the best way to stand out and create a product or service that's attractive to potential customers? Finding a gap in the current market and building something that stands out and fits a unique need! We chat with Tracy Buescher - Founder and President of nuyu clothing line - a company she launched in 2015 after finding that the  most collegiate affinity wear items were designed with men in mind. The industry fashion vet - whose past gigs include sales , design and manufacturing at top brands Jacadi, Calvin Klein Jeans, and Tahari - launched nuyu to create clothes designed specifically for the fun and fashionable woman. Over the last two years - the nuyu clothing line has grown to include more than 35 items featuring logos of more than 30 different colleges nationwide. Tracy shares how she was able to identify a gap in the market and create a must-have product for a specific, identifiable niche audience. You'll take a peek a into Tracy's story as well as learn her insider tips for succeeding in fashion and any entrepreneurial endeavor.  Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy! ENTER OUR NUYU $100 GIFTCARD GIVEAWAY: http://www.dreamsindrive.com/win SHOP DREAMS IN DRIVE GEAR: http://www.dreamsindrive.com/shop SHOW NOTES: http://www.dreamsindrive.com/tracy-buescher ON THIS EPISODE WE DISCUSS: - What inspired Tracy as a child - How Tracy convinced her father to support her fashion school dreams - Getting her start in fashion - How Tracy knew that she would always be an entrepreneur - Challenges launching a company pre-internet - The collegiate wear apparel problem - Learning the licensing business - Creating a niche your customers don't even know they need - Funding - 3 Tips for successfully launching your own clothing line - Figuring out your customer profile...and more JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook FIND NUYU ON: Instagram: http://www.instagram.com/nuyubrand Twitter: http://www.twitter.com/nuyubrand Web: http://www.wearnuyu.com FIND DREAMS IN DRIVE ON: Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv JOIN THE #DREAMSINDRIVE COMMUNITY: http://www.dreamsindrive.com/JOIN BOOK A PODCAST COACHING SESSION: http://www.dreamsindrive.com/session