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Steve Jobs Part Four: The Return To Apple (Bonus Podcast Episode)

Steve Jobs Part Four: The Return To Apple (Bonus Podcast Episode)

FromJoin Up Dots - Online Business Success Made Easy


Steve Jobs Part Four: The Return To Apple (Bonus Podcast Episode)

FromJoin Up Dots - Online Business Success Made Easy

ratings:
Length:
18 minutes
Released:
Jul 11, 2015
Format:
Podcast episode

Description

When we left the Steve Jobs story back on part three, Steve was at the lowest point of his life.   His big dream of creating the perfect computer Next was finished, and in an even crueler twist of fate, his other venture Pixar was in serious trouble too.    The lifeline that had been grabbed, when making the deal with Disney was slipping away from them.    Disney’s Katzenberg had seen what the company had created, and quite simply hated Woody, Buzz Lightyear and all the other characters which we now see as classics.   And together with the majority of Disney’s creative staff, he declared that the characters were unappealing jerks, the dialogues inappropriately cynical for a children’s movie (while he was the one who pushed for such characteristics early in development) and finished.    Pixar was back to making TV commercials just so it could survive — but it was obvious it would disappear if the work did not start again.   Steve had lost Apple, lost Next, and ploughed a huge amount of money into Pixar with no sign of a return from his investments.   But Woody and Buzz had other ideas. Its not often that you can say that someone's life was literally saved by some old toys, but this was going to be the case with Steve Jobs.   John Lasseter and other Pixar employees worked very hard at the script that Disney previously hated. They knew that they were in the last chance saloon, so round the clock developed improved character traits in the toys that worked to make them instant classics, and in February 1994, they turned out a new, improved version that won Jeffrey Katzenberg’s approval: production could resume.    Steve Jobs was not overwhelmed by this tiny success, and his desire to sell Pixar to outside investors never wavered. Even as late as the fall of 1994, Steve Jobs was actively pitching the company to anyone that he felt could help him regain his investment, even getting close to selling it to Apple's arch enemy Bill Gates.   Times were not good, but as many things turned out later for Steve, looking back and joining up his dots we can see clearly that it was a blessing that he failed to say goodby to the animation company.   In fact we could say that it was less of a blessing and more of an absolute saviour. . According to many people who with him at the time. The realisation that he had in fact tapped into something that was going to be far bigger than he or anyone could have realised came in New York central park in 1995.   There within the grass, trees, and open space of the big apples iconic recreational area, the movie studio had set up a gigantic tent with a movie screen showing previews of the two upcoming Disney films, Pocahontas, to be released in the summer, and Toy Story, for Thanksgiving 1995.   The watching audience in the tent loved what they were seeing, and watching their reaction more than the film Steve Jobs started to get back in action. The apathy that had seen him while away the hours with his daughter at home, was replaced by a vision of what might just be possible.    He realised, although it was true to say that he had kept his ideas firmly grasped to his chest, what he needed to do to get back on top and be seen as the earlier version of Steve Jobs once more.   The man who could do no wrong, with the midas touch to business.   But first he needed to see if the buzz around the two films could be translated into ticket sales.    Could the feeling of anticipation felt within the canvas tent be felt across the country, leading to seats being filled in cinemas across America and the world?   Well he didn't know, but he knew that he had things to do before he found out.   Steve Jobs started to get himself into position to maximize what could be achieved if the film was a hit. Getting more and more involved with the running of Pixars affairs, he made the bold move of removing Ed Catmull from his position as president and naming himself both president and CEO of Pixar   Not frightened by his previous recr
Released:
Jul 11, 2015
Format:
Podcast episode

Titles in the series (100)

Hugely Popular, top rated entrepreneur business podcast the Join Up Dots show inspired by Steve Jobs, is full of amazing, inspiring online and off success stories and career content. A motivation packed show created for the entrepreneurs, wanting to become the best and grab business success, adventure, money, freedom and dreams too. In fact anyone with mindfulness searching for financial freedom, but unsure of the career path to take will love this show, as David Ralph delivers entrepreneurial business advice direct to your eardrums on every episode. Each guest enters into a free flowing conversation filled with humor, motivation, inspiration and powerful stories of success as they look back over their life, and in the words of the master entrepreneur Steve Jobs...join the dots that has led them to their own area of business or lifestyle success.