Brendon Lundberg is the co-founder of Radiant Pain Relief Centres and he joins JJ in today's podcast to share his revolutionary approach to treating chronic pain. Listen as Brendon explains common issues with traditional pain management, including the negative side effects of over-the-counter and prescription medications. Brendon also shares the important role that your brain plays in detecting pain and how retraining your brain can help you experience long-lasting chronic pain relief. If you or a loved one is suffering from debilitating pain, you can get your life back and feel better again!   Freebies From Today’s Episode Get a free digital copy of Brendon Lundberg’s book, Radiant Relief, by going to JJVirgin.com/relief.   Main Points From Today’s Episode In the United States, 100 million Americans have chronic pain. That's more than cancer, diabetes, and cardiovascular disease combined. Chronic pain is like credit card debt. It's an accumulation of different threat events, or "charges to a credit card," that happen over time. Pain comes from the brain. Anything that changes the brain can help shift the pain experience in the body.   Episode Play-By-Play [2:33] Brendon’s career briefing [4:30] JJ’s personal experience with chronic pain following a knee injury [5:35] How Brendon became interested in the field of pain relief [7:01] When chronic pain goes on for years or decades, it can rob you of who you are. [7:45] What’s the difference between acute and chronic pain? [9:32] How many people are dealing with chronic pain? [10:08] The adverse effects of opioids [11:40] There is hope for chronic pain relief! The modern science of pain has changed dramatically. [12:30] Chronic pain is like credit card debt. [13:40] Brendon empowers folks to shift their pain in a significant way instead of masking it with drugs. [15:53] Many physicians are trained in an outdated theory of pain. [17:15] The neuroscience of pain [19:38] Pain comes from the brain. [20:12] Anything that changes the brain, including mindfulness practice, can help shift the pain experience in the body. [20:47] Methods of chronic pain treatment in Brendon’s clinics [23:24] Get a free digital copy of Brendon’s book, Radiant Relief: A Case for a Better Solution to Chronic Pain. [27:46] Discover the number one resource for fast and lasting fat loss by visiting jjvirgin.com! [28:12] Listener’s question: I want to work out, but I have knee pain. What can I do?   Mentioned in this episode: The Virgin Diet 7-Day Stop, Drop & Swap Challenge Omega Ultra (fish oil) Designs for Health Curcum-Evail Chewables (save 20% on your first purchase by entering the code 20DFH2018 at checkout) Fast Fitness Program Xiser JJ Virgin Official Facebook page JJ Virgin on Instagram JJ Virgin on YouTube