Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:42 - Why marketing still matters 06:50 - Why marketing and advertising are not the same thing 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post 16:41 - How clickbait earns distrust and ultimately loses customers 20:46 - Why consistency is more valuable than authenticity 28:06 - How to market to people’s beliefs 29:20 - Why want and customer experience are greater than need in first world marketing   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Get Seth’s new book This Is Marketing here.   Visit SocialPros.com for more insights from your favorite social media marketers.