Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook. Facebook has been so exponentially important and instrumental not just in my business, but in my life. -Dana Malstaff   3 Takeaways We may think that the transparency of Facebook works against us as businesses. However, if we run good, authentic, caring businesses, our audience sees it. Facebook rewards this, and it works in our favor. When family and friends engage with our Facebook posts, it limits our ability to be visible to our target audience as similar profiles are targeted for further engagement. We need to engage with the right people in the right way. Facebook groups work better as platforms for engagement. Group members can post and start conversations which also relieves the responsibility of the business as the only contributor. Facebook has changed the way we communicate with each other by allowing us to identify who we are and what we care about, as well as by finding other people who love and care about those same things. By running an authentic and caring business, and targeting and engaging with the right people, we can create a community on Facebook that helps our business be visible and successful.