Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales.
She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out.  
Anyway, last time we focused on tactics for optimizing Amazon listings. Today, we’re going to talk about copywriting strategies to increase sales.
What You’ll Learn
Karon’s recommended way of getting reviews.
Recent changes to Amazon search.
Does enhanced brand content make a difference?
The most common mistake with copywriting
Karon’s recommended launch process
How Amazon search differs from Google search.
Other Resources And Books
Karon’s Ecommerce Copywriting Bootcamp – Click here and use coupon code: BOOT20 ...
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