34 min listen
DP 158: Working Wikipedia as a Content Outlet and SEO Strategy
DP 158: Working Wikipedia as a Content Outlet and SEO Strategy
ratings:
Length:
48 minutes
Released:
Sep 27, 2017
Format:
Podcast episode
Description
This week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the various media assets of the organization, from its quarterly print (yes, print!) magazine to a podcast to weekly Twitter takeovers. She also explains the role of Wikipedia in their organization and how it has helped attract attention to the museum. They talk about the museum decides what content they create, the benefits of social media, and more.
Released:
Sep 27, 2017
Format:
Podcast episode
Titles in the series (100)
DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations