It's no secret that the traditional website redesign process is broken. One of the biggest mistakes is jumping into execution before understanding the needs of your visitors, customers and prospects. This week, Margaux O'Malley joined Driving Participation to discuss implementing a customer-centric approach in the website redesign process. For Margaux, principal of Grand Junction Design, creating a valuable, optimized site starts with careful research, discussion and measurement. Beth and Margaux explore building a website that invites participation, as well as the top platforms for web redesign.