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148: Brian Reich on the Power of Emoji Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. 

 
 

The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees.

 

On the show, Megan, Brian and Joe discuss:

 
- How Brian, a longtime cause consultant and author of two books, got involved with Hive.
- How Brian created a fast-moving, responsive team to battle American perceptions on refugees.
- Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact.
- Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee

148: Brian Reich on the Power of Emoji Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees. On the show, Megan, Brian and Joe discuss: - How Brian, a longtime cause consultant and author of two books, got involved with Hive. - How Brian created a fast-moving, responsive team to battle American perceptions on refugees. - Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact. - Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee

ИзCause Talk Radio: The Cause Marketing Podcast


148: Brian Reich on the Power of Emoji Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees. On the show, Megan, Brian and Joe discuss: - How Brian, a longtime cause consultant and author of two books, got involved with Hive. - How Brian created a fast-moving, responsive team to battle American perceptions on refugees. - Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact. - Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee

ИзCause Talk Radio: The Cause Marketing Podcast

оценки:
Длина:
32 minutes
Издано:
Jan 13, 2016
Формат:
Подкаст Эпизод

Описание

Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis.




The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees.



On the show, Megan, Brian and Joe discuss:


- How Brian, a longtime cause consultant and author of two books, got involved with Hive.
- How Brian created a fast-moving, responsive team to battle American perceptions on refugees.
- Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact.
- Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee issue to people where they are.
- The goal behind Refugee Emojis: to give people a timely, fun and popular language to discuss refugee issues.
- How companies are supporting the global refugee crisis and how they might support Refugee Emojis.
- What Hive will be focusing on in 2016.


**Links & Notes**


- [Project Hive](http://www.projecthive.nyc/)
- [WWF’s #EndangeredEmojis](http://endangeredemoji.com/)
- [Brian Reich on Twitter](https://twitter.com/BrianReich)
Издано:
Jan 13, 2016
Формат:
Подкаст Эпизод