10 min listen
Thinking of companies as people (SOP13)
ratings:
Length:
10 minutes
Released:
Aug 18, 2014
Format:
Podcast episode
Description
Are companies like people? According to Susan Fiske, PhD, companies may not be flesh and blood, but customers view even the largest publicly traded companies very much like the way they view other people. And the reasons for this way of thinking are not all that different from how humans evolved to trust one another. Help us learn more about you. Please take our audience survey at http://www.apa.org/sopsurvey
Released:
Aug 18, 2014
Format:
Podcast episode
Titles in the series (100)
The neuroscience of creativity (SOP10): Do you have to be intelligent to be creative? by Speaking of Psychology