Jason has been an eBay seller for 10 years. He deals mainly in the used clothing market, but is also looking to expand into shoes and hard goods. He has applied a sourcing strategy that increases his average sale price and a sell-through rate on his eBay store, and he would love to share his experiences and strategies with us today! Interesting Notes Jason had his first eBay store in 2008 but let it go after two years. He started a new one in 2010 and continues to operate until now. He uses an eBay App called Price Spectre. The App enables him to set a pricing rule and release his items every 30 days. The prices continue to drop until it reaches the floor price. He goes sourcing 3 days in a row. He sources his items from thrift stores. His average cost is $5.50. He tries to stay with items that have an average of $30 or better. He also sources in Goodwill bins 20 minutes away from him. A month ago, he picked up a pair of Men's Nocona boots made of an Anteater. He bought it for $2 and sold for $250 within one hour he puts it on eBay. He still looks at things up when he is in the thrift store. But there are also items that he picks up without doing research. In fact, a day before the interview, he found two pairs of Brioni Men's Dress Pants. He did not take time to look it up. He bought it right away. There is a Post Office in their area that is open until 11 PM on weeknights. He ships his packages in the evening. That way he can ship out on the same day. He does everything in his eBay business. His wife helps with shipping and in keeping track of the finances of the business. His motto is "Do as little work as possible until the item sells". And so, he keeps his items hanging until it sells. Keeping the items hang proves to be a lot easier to find when there are questions. It takes more time shipping daily because he has to pull the items down, fold it and pack it up. But Jason would rather take some time after an item sells than before it sells. He keeps his store symmetrical to make it neat, clean and less garage looking. His photos are point and shoot photo. He does not do Photoshop work. He uses a lighting kit. He likes a wooden background more than a white one. He can list 70 items in one day. There are days when he does not list anything at all but just in the store making some changes in the pricing. As a reseller of used goods, his favorite part is the adventure. It is looking for the items that are worth more money. Jason recently started on shoes. He noticed that certain shoes have a much better resell price than a lot of clothing. He follows Tino the Sole Advisor in YouTube. Tino has over 3,000 active listings of shoes. He sells those anywhere from $500 to $1000 in shoes every single day. He has been in the niche of clothing that he feels like there is more to have. He wants to expand his horizon and take on hard goods. Hard Goods are electronics, toys, and things that are not in the clothing and shoe category. The majority of the thrift store has clothing. But there are also shoes and electronics section. When he is in the thrift store, he would look at everything as he walks by and does his research on his phone. One winter, he saw a women's cardigan made by a brand Barefoot Dreams. He had never heard of the brand before. He was looking through the cardigan, felt the fabric heavy and well made. He looked it up and it was selling for $70 to $80. He bought it right away. From there, he knew that Barefoot Dreams is a brand to pick up anytime he sees it. The cheapest thing he ever bought and sold high is a Ralph Lauren turtleneck sweatshirt. To him, it is the ugliest thing in the world. He picked it up for $4 and sold it for $325. The other day, he went to a pawn shop and picked up two used Samsung Galaxy Camera 2. Each is worth $315. He picked both for $315. He kept one and sold the other one. Jason's average sales price is below $30. He wants to replace a lot of the items he has now with higher margin items. He want