Have you been wondering why there's been such a huge explosion of new software lately? Today, Michael Erickson Facchin of Ad Badger joins us on the show to share his insights on the topic. Kiri and Michael discuss the evolution of PPC software, why there is such an explosion in technology and automation lately as well as Michael’s exciting new venture. Michael has been in PPC, in the Amazon space, for more than ten years now, running Search Scientists, a paid search agency that does Amazon, Google, and Facebook ads. With Ad Badger, Michael helps Amazon sellers improve their paid traffic campaigns through smart automation and lightning-fast customization. To get more insights from Michael and learn more about his story, tune in! Search Scientists Ad Badger The PPC Den Podcast  Sign up to get a free Kindle copy of Kiri’s new book, “Amazon for CMOs”