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500. How To Drive Sales Performance with a State-Of-The-Art Data & Tech Orchestration Strategy
Currently unavailable
500. How To Drive Sales Performance with a State-Of-The-Art Data & Tech Orchestration Strategy
ratings:
Length:
35 minutes
Released:
Dec 5, 2019
Format:
Podcast episode
Description
If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to figure out how to meaningfully impact revenue as a marketer, then this session is for you. Paul Green, Director of Marketing Technology at Extreme Networks, will detail how to get you unstuck and share Extreme Networks’ journey of creating a global, cross-functional initiative called “Project Orion” to orchestrate marketing and sales systems into a unified go-to-market engine. Using state-of-the-art tools like Marketo to drive demand, enrich data, identify intent signals and more, the company built a customer data platform capable of driving true organizational alignment, boosting conversion rates and accelerating pipeline and revenue. This episode is taken from an exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange
Released:
Dec 5, 2019
Format:
Podcast episode
Titles in the series (100)
728. How to Show Up Authentically & Execute Every Day: <p><span style="font-weight: 400;">How do you provide great customer experiences to a market wary of your industry?</span></p> <p><span style="font-weight: 400;">Show up authentically. </span></p> <p><span style="font-weight: 400;">Your customers need ... by Move: The Go To Market Podcast