Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com