In this first part of this Feature, we hear from Ed Tattersall, Marketing Lead for North America for the Woolroom, the world's premium wool bedding manufacturer. The Woolroom specializes in paying farmers livable wages for the wool and then creating wonderful products from it. They want to re-educate people about how great wool really is as a material. The wool from their company is organic, ethically sourced, and eco-friendly. All of their wool is processed in the UK, and they care about quality. This company has been in the Dawson family for 150 years. They take a lot of pride in the products they create. The Woolroom wants to shift the market towards wool, a miracle fiber that is hypoallergenic, temperature regulating, biodegradable, sustainable, and extremely comfortable. In Part 1, we hear about the power of wool, the clean-conscience way The Woolroom runs the company, and its brand's history.   Join us while Ramon Vela interviews Ed in this episode and listen to him share the inside story of a brand. For more on Woolroom, visit: https://www.thewoolroom.com/us/ Visit our advertisers:   CartText - https://carttext.com/  Attn Agency - https://www.attnagency.com/