**This episode is brought to you by ATTN Agency and Forum Brands**   In the first part of this Feature, we interview Rytis Lauris, Co-Founder, and CEO of Omnisend, an e-commerce-tailored email & SMS marketing automation platform built to help nimble e-commerce teams drive more revenue without increasing their workload. Rytis gives us a candid look into his journey to building the number one email & SMS e-commerce platform. He talks about his past startups, his failures, and the lessons he learned from them. As Rytis mentions, "And I'm not afraid of the word failure myself. And I'm really happy with sharing my failure stories because I think it's the most important thing to anyone who's just starting their business or writing and may be facing some difficulties. So my advice would be to learn from your failures and not to repeat the same mistakes." In part 2, we learn about his early startups, how attending a seminar for young entrepreneurs changed his life, his book recommendations, his advice for SaaS entrepreneurs and other founders, and much more. Join Ramon Vela and Rytis as they breakdown the inside story on The Story of a Brand. For more on Omnisend, visit: https://www.omnisend.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month over month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.