Big Team

Vikram awasthi, shoheb shekh, sandip rathod

What is Retailing
The term Retailing refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.

Size of Indian Retail

Size Estimated size of retail in India (in $bn) 353 Share of organized retail (%) in India Size of organized retail in India (in Rs) 7 78,300 Cr 2008 416 12 2,30,000 Cr 2010 Percentage Change 18 71 194

Source: http://www.indiaretailing.com/india-retail-report.asp

Kuber complex Varanasi

About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line

Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari , Mumbai Retail www.bigbazar.com Is se sasta aur achha kahin nahi.

Porters five force model

Analysis
5 Forces
Rivalry among the competitor

Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc

Threat of entrants

FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Consumers are price sensitive.. Availability of more choice. Unorganized retail

Bargaining power of supplier

Bargaining power of buyers

Threat of substitutes

Customer Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

Life cycle of Big Bazaar

S A L E S

Big Bazaar At BCG Matrix

M A R K E T H I G H

G R L O O W W T H High Market Share

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Low

Marketing Mix
Process Physical Evidence Product

7 P People Price

Place

Promotion

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1.Product Mix

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Product Mix Cont..

ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION & JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE & TOYS Kids Wear Toy Bazaar Stationary Child Care OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally

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2.Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing

Differentiated Pricing
Time pricing

Bundling
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Psychological pricing

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Time pricing

Value Pricing

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Bundling

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3.Place
INDIA Number of out let104; Located at main city-tier I & tier city-II; Area-10,000sq ft120000 sqft; High street area of city; & BIG BAZAR Approachable destination.
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4.Promotion

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PROMOTION

07/17/12

Big Bazaar XIDAS, Jabalpur

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5.People

Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)

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6.Physical Evidence

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7.Process

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Positioning
High service

Low price

High price

low Big Bazaar service XIDAS, Jabalpur

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Organization value and customer value

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Guerrilla marketing strategy

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Future strategy of Big Bazaar

Front end operation Big Bazaar Express (<40000 sq.ft)
Standard Big Bazaar (40000 to 80000sq. Ft)

Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)

Back-end Operation

In JV with Foreign Partner

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Marketing strategy
Activities
Big wish Baby registry and marriage registry Women forum

Target
All the population Married couple, waiting for marriage Women

Marketing Mix
Process Promotion Public relation

Interior decorator and dress designer will Those customer who are very specific about People be appoint in all the store their decision. Networking through internet Religion Corner Adhar Rural Centric Market Tie up with IPL Improving Quality of product All loyal customer, other net user . All the aesthetic people E-marketing Product Mix

720 million consumer across 627000 villages. Place Sports lover Prevailing as well as Prospect customer Promotion Product

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Thank You

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