ASDA

British supermarket

general merchandise. They also have a mobile network which is called Asda Mobile.
ASDA which is a private limited company but its share in market like other supermarkets 17.0%(Tesco, Sainsbury, Morrison). History Leeds is the first name of ASDA. Asda name occurred in 1965 with the merger of the Asquith chain of three supermarkets and Associated Dairies; Asda is an abbreviation of Asquith and Dairies. With stores mainly based in the North of England, the newly focused food retail group expanded further south in 1989 by buying the large format stores of rival Gateway Superstores for 705 million. In 1997, The

ASDA which retails: food, clothing, toys and

Spice Girls licensed their name and image to Asda in which they created over 40 different Spice Items for Christmas

1997 developing goods such as party supplies , official merchandise, and even Spice Girl branded kids meals in the stores' restaurants. The Spice Girls earned 1 million for this sponsorship deal.

ASDA Financial Services

Asda has established a financial services division, following in the footsteps of Tesco, Sainsbury's and other retailers. Asda simply attaches its own brand to products provided by other companies. Services they offer include insurance, credit cards and loans. The Financial Services division of the organisation does not directly sell these services in store and instead uses the supplier of that product by telephone or online/postal application. Until June 2009 selected stores had Credit Card Representatives provided by GE Capital Bank and then Grupo Santander. Marketing and management of Financial Services is co-ordinated in house and many stores have a Financial Services Co-ordinator, responsible for promoting the products and ensuring legal compliance. The Financial Services division is also responsible for Gift Cards, Christmas Saver and Business Rewards.

Marketing
Asda is known for memorable famous marketing campaigns for cheap price. In the smiley face "rollback" campaign, also used in Wal-Mart advertisements, a CGI smiley face bounced from price tag to price tag, knocking them down as customers watch. The focus of these campaigns is to portray Asda as the most affordable supermarket in the country, a claim that was challenged by competitors, especially Aldi. In 2006, Asda advertising was themed around singing children and the slogan "More

for you for less"

Corporate social responsibility

Asda has signed up to the Ethical Trading Initiative (ETI) which respects workers' rights for freedom of association and a living wage. Implementing this initiative is difficult, however, because the concept of a living wage varies between countries and the buying strategies of a major importer like Asda have an indirect impact on national minimum wages by obliging governments to set them low enough to stop businesses from going elsewhere.Industry pressure groups such as Labour Behind the Label and War on Want have argued that Asda and other budget retailers use unethical labour practices in the developing world to keep UK prices low.The National Farmers' Union, representing UK farmers and growers, has argued that Asda and other major supermarkets have made large profits and kept consumer prices low "by squeezing suppliers' margins to the point where many of them have gone out of business.

Asdas Financial performance compared with

others
As of August 2008, Tesco has a 31.6% share of the Uk grocery market while Asda's share is 17.0%, followed by Sainsbury's at 15.9%, and Morrisons at 11.1%. A documentary chart shows that..

Supermarkets Tesco

Consumer Spend (000s) 6,351,531

Market Share August 2008

31.6%

+/- from July 2008 0.3%

Asda
Sainsbury Morrisons

3,410,431
3,175,543 2,233,137

17.0%
15.9% 11.1%

0.1%
0.1% 0.2%

Awards for Asda

1997present Voted Britain's lowest price supermarket in a survey by Grocer 33 Magazine 2001, 2002, 2003 Voted a top 10 UK employer by the Sunday Times Top 100 Best Employers Survey, although the merit of Asda being awarded such an award is contested by the GMB

2002 Nestl Social Commitment Award, awarded by peers in the food industry
March 2009 Voted 'Innovative Employer of the Year' at the Oracle Retail Week Awards And,Asda got lots more awards.

Asdas products
Asda Direct Electricals Furniture Home & Garden Toys Babyshop DIY & Motor Sports & Leisure Jewellery & Gifts Mobile Phones Christmas New! More Asda Shops CDs, DVDs, Blu-ray, Books & Games Flowers Gifts New! ASDA Mobile New! Contact Lenses Pharmacy Photo prints Travel Christmas Ideas New!
Financial Services Credit Card Car Insurance Home Insurance Pet Insurance Life Insurance Child Trust Fund Gas and Electricity Breakdown Cover Travel Insurance Christmas Savings Card (There are thousand of goods which are very demandable in uk)

Groceries Sign in Register now Special offers Christmas New! Cold & Flu Advice Extra Special Christmas New! ASDA Wine New!

Employee relations
Asda has 150,000 employees, whom it refers to as "colleagues" (90,000 part-time, 60,000 full-time). The company has featured prominently in lists of "Best companies to work for", appearing in second place in The Times newspaper list for 2005 (although very few, if any, employees at grass-roots level were asked for their opinion). It offers staff a discount of 10% on most items (exceptions include fuel, stamps, lottery, giftcards and tobacco related items).

To view all

This superstore is going forward rapidly and day by day its revenue also going up.