INDIVIDUAL PRESENTATION

Principles of Marketing MKT 202 Prepared for:

Prepared by:

First advertisement:Qubee
Type:Internet commercial Source:www.qubee.com.bd

Target market
Internet users who visit the Qubee website to check for offers suitable for them. Geographic Segmentation Country: Bangladesh Division: Dhaka,Chittagong,Sylhet (according to the coverage map of Qubee Bangladesh website the service is currently available only in these divisions) Density: Urban,Suburban,rural

Demographic Segmentation
Age: 16+ Gender: Male,Female both Income: Tk.8000(per month) and above Occupations: Students,Service holders,Professionals Education: Literate Religion: Any Generation: Gen-X,Gen-Y

Psychographic Segmentation
Social class: Lower middle,middle and upper middle class Lifestyle: Aspirers,seekers,strivers

Behavioral segmentation
Occasions: Regular Benfits: Service, speed User status: Potential user,first time user,nonuser User rates: Light user,Medium user Loyalty status: Medium Readiness stage: Aware,unaware Attitude towards the product: Medium

Value Proposition
Monthly package costs only tk.500 3GB usage Speeds upto 256kbps

Main Message
New Qubee monthly package comes for Tk.500,flat.

Second advertisement: Airtel

Type: Print commercial Source:Prothom Alo Newspaper

Target market
People who read prothom alo newspaper.

Geographic Segmentation Country: Bangladesh Density: Urban,Suburban,rural

Demographic Segmentation
Age: 18+ Gender: Male,Female both Income: Tk.5000(per month) and above Occupations: Professionals, service holders, students, farmers, homemakers Education: Literate Religion: Any Generation: Gen-X,Gen-Y

Psychographic Segmentation
Social class: Lower class, Lower middle class, middle class and upper middle class Lifestyle: Survivors,Aspirers,Seekers,Strivers

Behavioral segmentation
Occasions: Regular Benfits: Service User status: Potential user,first time user,nonuser,exuser User rates: Medium Loyalty status: Medium Readiness stage: Aware,unaware Attitude towards the product: hostile,positive

Value Proposition
New prepaid connection costs only Tk 149 For every recharge of Tk 25 and above: 1. Bonus talktime of 50 minutes 2. 50 bonus SMS 3. 25 MB Internet Caller tunes (first month) mRadio (second month) My Tunes (third month)

Main Message

Bonus for the new friends in every recharge.

Third Advertisement: Sprint Mobile Type:Television commercial

Sprint mobile Bangladesh TV ad

Target market
People who watch Bangladeshi channels in Bangladeshi television
Geographic Segmentation Country: Bangladesh Density: Urban,Suburban,rural

Demographic Segmentation
Age: 18+ Gender: Male,Female both Family life cycle: Young, single; married with children, unmarried couples Income: Tk.8000(per month) and above Occupations: Everyone Education: Literate,illiterate Religion: Any Generation: Gen-X,Gen-Y

Psychographic Segmentation
Social class: Lower class, Lower middle class,middle class,upper middle class Lifestyle:Survivors,Aspirers,Seekers,Strivers

Behavioral segmentation
Occasions: Regular Benfits: Service,convenience User status: Potential user,first time user,nonuser User rates: Medium user,high user Loyalty status: Medium Readiness stage: Aware,unaware Attitude towards the product: Medium,hostile

Value Proposition
Wide range of phones available for everyone Music phone Torch phone Touch phone Camera phone Internet use Long lasting battery, longer talktime Countrywide sales and customer care centers

Main Message

Wide range of phones availabe for the young and old; that is why Sprint mobile is a Democratic Phone.

Thank You!