BRITANNIA INDUSTRY ltd IN INDIA

Eat healthy think better

OVERVIEW

Indian food-products corporation based in Kolkata, West Bengal Mainly famous for its Britannia and Tiger brands of biscuits 39 % estimated market share in biscuits

HISTORY

The company was established in 1892, with an investment of Rs. 295. 1918, C.H. Holmes, an English businessman in Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched The Mumbai factory was set up in 1924 and Peek Freans UK, acquired a controlling interest in BBCo. The company name finally was changed to the current "Britannia Industries Limited" in 1979

Basis Of Segmentation
Broadly there are three ways to segment the market followed by the biscuit industry:

Based on age group.

Based on purchasing power of the consumers

The lifestyle approach.

BRANDS

Britannia product line includes biscuits, snacks, packed milk, cheese, butter, buttermilk and yogurt. Britannia owns popular brands like :
NutriChoice SugarOut. NutriChoice Digestive Biscuit. Treat Fruit Rollz. New Britannia Milk Bikis. Britannia Marie Gold Doubles. Britannia 50-50. Tiger.

PERFORMANCE

sales of Rs. 12,941 M, for the quarter, a growth of 18.2% Net Profit at Rs. 379 M for the quarter increased 18.8%

Current market position of Britannia biscuits

Nutri Choice
I N T R O D U C T I O N

Treat Pure Magic

Good Day Tiger

Little Hearts Marie Nice

ales

G R O W T H

M A T U R I T Y

D E C L I N E

Time

SWOT ANALYSIS
STRENGTHS BIL has strong brands like Tiger, Marie gold and Good day. It also has well penetrated distribution network. BIL is holding leadership position in six out of seven sub-categories of biscuits. WEAKNESS BIL is unable to improve its margin since last few quarters due to increasing input costs. BIL is also facing problem of high turnover of its Key Managerial Personnel (KMP).

OPPURTUNITIES BIL has immense opportunities to increase its export turnover, which at presents is very meager. BIL can leverage its pillar brands in full swing. It may enter in to other food products or health beverages and to become total foods company.

THREATS Threats of regional and local players are more. Other competitors like ITC and Surya Agro are playing very aggressive role in this era beside the threat of inflation in prices of agriculture based commodities are always attached with it.

MARKET SHARE

ACHIEVEMENTS

Britannia Industries Ltd has developed several brands and created recipes in respect of its products. The TIGER Brand which was developed by the Company has become one of the most successful brands in the country, with significant potential outside the country too.

Corporate Social Responsibility

Britannia Industries, Naandi Foundation and Global Alliance for Improved Nutrition have come together to provide specially developed Britannia Tiger Iron Fortified Biscuits for 1.5 million children in Hyderabad as part of the AP Governments mid-day meal programme.

THANK YOU