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INTRODUCTION
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CHINA
INTRODUCTION
Entered China in 1929
Established through Localization of manufacturing and distribution activities a By 1948, Shanghai was the first market outside of the United States to post annual sales of more than one million cases of Coca-Cola..
Ice dew
Maaza milky
Chivalry
India
INDIA
History
Coca Cola came to India and introduced soft drinks to the Indian public in the year of 1956, eight years after independence Operating under one hundred percent foreign equity, the company earned a lot of money in a short amount of time.
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.
Coca-Cola returned to India in 1993 Acquired local popular Indian brands including Thums Up, Limca, Maaza, Citra and Gold Spot.
Products
Advertising strategies
Coca-Cola began using Indianized themes to appeal to the Indian customers. CocaCola also realized that the Indian youth were obsessed with Hindi movie stars and cricketers. Therefore, if these stars could be roped in for the advertisements the connection of the target segment with the brand could be enhanced.
Brand Ambassadors
It introduced 200ml bottles at Rs 5 there by bridging the gap between soft drinks and local options like tea, buttermilk or lemon water.
It doubled the spend on Doordarshan. This was done by getting Aamir Khan to play various roles in the advertisements that represented the various sections of Indian rural customers.
Allegations
Communities across India living around Coca-Cola's bottling plants are experiencing severe water shortages, directly as a result of Coca-Cola's massive extraction of water from the common groundwater resource.
The wells have run dry and the hand water pumps do not work anymore. Studies, including one by the Central Ground Water Board in India, have confirmed the significant depletion of the water table. Tests conducted by a variety of agencies, including the government of India, confirmed that Coca-Cola products contained high levels of pesticides.
Pesticide issue
The brand managers of Coke relied on Aamir Khan to reaffirm customers faith in the brand. In this advertisement. The brand communication was expected to be effective since Aamir Khan is a popular actor and his testing to the safety of the product was expected to have a reassuring effect on the customers reassured.
CSR
Golden Peacock Global Award for replenishing ground water and setting a target to reach a "net zero" balance with respect to groundwater usage in 2009.
India Today Pegasus Corporate Social Responsibility Gold Award 2008, instituted by Readers Digest, for its partnership with India's leading nongovernment organization (NGO)
In partnership with several NGOs, central and state government agencies and local communities, CCI has installed 400 rainwater harvesting projects across the India, constructed several check dams, and rejuvenated ponds and step wells.
In partnership with Rotary International, CCI launched the "Elixir of Life" project to provide potable water to more than 30,000 underprivileged children in and around Chennai Additionally, CCI and UN-Habitat have signed an agreement that includes the provision of clean drinking water to 100 schools in West Bengal.
Support my school
Coca-Cola India and NDTV join hands to launch the "Support My School" Campaign, a movement for Healthy, Active and Happy schools.
South Africa
INTRODUCTION
Entered South Africa in1928
Largest Coca-cola market in the continent and consistent top 10 performer in the world
Average of 235 beverage servings to each person in the country every year - a rough total of 10 billion units
1 job inside = 10 jobs outside coca cola, by University of South Africas Bureau of Market Research(2007)
Significant contributor to countrys economy and supports industries like food and agriculture, packaging, chemicals, iron and steel, motor vehicles, electricity, business services and general trade sectors.
Advertising
Coca-Cola was the most recognized brand in South Africa. This awareness of the product can be solely attributed to its advertising campaigns. Sponsoring many projects in black townships, supporting sports events and competitions for young people. The company advertises mainly outdoors: on banners, billboards, posters, paintings on buildings (such as cafes), delivery vehicles and kiosks
Products