Presented By: Gurpreet kaur Deeksha gurnani Shinam juneja Kanika kathpalia Manas batra Isha saxena

ITC
ITC entered into lifestyle retailing with the launch of its Wills Lifestyle

brand in 2000. In the initial stages the apparel market was limited to Mens Formal wear while the Womens Western wear market was virtually non-existent. Wills Lifestyle has established a nationwide presence with 65 exclusive specialty stores across 35 cities.
Elegance, sophistication and exclusivity sum up the core values of Wills

Lifestyle. International premium quality and vitality are imageries that the brand evokes. Lifestyle provides a different shopping experience through world-class ambience, customer facilitation and clearly differentiated product presentation

ITC Major Brands

ROLE OF IT IN RETAIL SECTOR

The purpose is to address the critical role-play of Information Technology

and IT enabled Services (ITeS) in Retail sector, which is booming in India, and a lime-light into security concerns and other important areas such as system integration, a right business intelligence (BI) solution, and technology for sales & customer care, etc.
Large and medium retail houses need to look at an efficient integration with

external and internal functional participants (Suppliers to POS), thus need of smart and secured networking.
People and training them is also an integral part of the total infrastructure

management, therefore technology advancement is considered to be cost effective and just-in-time-update.

ITC Major reason for WILLS LIFETSYLE Success-IT SECTOR

Fashion and Retail Functionality

Collaboration with Intentia

THE REASON BEHIND COLLABORATION WAS:
Improve Efficiency Balance between supply and demand Flexibility in supply chain

Facilitation By Movex and PREDATOR

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The main objective for these two retail solutions was to improve its efficiency in: Store billing, CRM, Distribution and Manufacturing operations, Better demand forecasting and effective management of production, Achieve technological superiority, Achieve balance between supply and demand.

Managing Retail Strategy

1.IT strategy:
Implementation of software applications: ERP (FMCG), shop floor

automation (paperboard), domain specific ERPs (commodity trading and leisurewear and SAP (Tobacco). SAP was common in other retail companies.

2. Collaboration strategy:
Objective of LRBD: Collaborated with Intentia to improve its retail management. Objective of Intentia: Achieve leadership status in the South Asia region in fashion and retail verticals.

3. Customer Service Strategy:Provide International shopping experience, world class ambience, customer facilitation and differentiated product presentation.

4. Demand Flow Strategy: Collaborated with Intentia to manage demand forecasting. Achieve balance between supply and demand at minimum cost. Achieve flexibility in supply chain.

Benefits of CRM to Wills Lifestyle

Customer profiling

Direct Marketing
Personally recognizing customers Integration of processes at the back end to identify customer buying habits Offering appropriate value and great service to encourage repeat business

Ensuring that customer satisfaction continues to improve

 Cross selling and better service to customer

Beating the competition by offering a better product,

competing on the service experience rather than price alone.

Effective tool for retaining customer.

Promotion gets focused & thus cost reduction

Frequency of Green Card members doing repeat purchases