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Supply Chain Management HILAL CONFECTIONARY (PVT.) LIMITED
Supply Chain Management
HILAL CONFECTIONARY (PVT.) LIMITED

Supply Chain Management

Supply Chain Management GROUP MEMBERS Abid Hussain (12830) Hasan Ahmed (10231) Razi Muhammad Shadab (15257) Usman
 

GROUP MEMBERS

Abid Hussain (12830) Hasan Ahmed (10231) Razi Muhammad Shadab (15257) Usman Uddin Khan (10818) Yousuf Ali Badshah (5158)

 
Company Profile
Company Profile

Company Profile

Company Profile VISION Hilal, along with its ancillary concerns, currently holds the title of market leader
 

VISION

Hilal, along with its ancillary concerns, currently holds the title of

market leader in confectionery, and it envisions to not only maintain this position, but also to replicate this success in new

product categories also. Being number one means having to anticipate the customer’s needs and desires. No one does this well than Hilal

 

Company Profile

Company Profile MISSION To maintain our status as market leader of the local confectionery industry while
 

MISSION

To maintain our status as market leader of the local confectionery

industry while expanding in the global arena through a continuous strive for developing the highest quality products that meet consumer needs.

 
 

Company Profile

Company Profile RESEARCH & DEVELOPMENT • • Market Surveys (Local/ International) Innovative ideas testing • Product
 
 

RESEARCH & DEVELOPMENT

Market Surveys (Local/ International) Innovative ideas testing

Product development (Playing with unique blends of flavors,

colors, and packaging)

Sampling

New or changing market trends

 
 

Company Profile

Company Profile QUALITY ASSURANCE • Quality products through latest technology, sophisticated tools and • state of
 

QUALITY ASSURANCE

Quality products through latest technology, sophisticated tools and

state of the art testing labs Quality assurance programs at all levels

International Standards

USP (United States Pharmacopoeia) B.P (British Pharmacopoeia) AOAC (Association of Official Analytical Chemists) FCC (Food Chemical Codex)

 

FDA (Food and Drug Administration)

 

Company Profile

Company Profile CORE VALUE • • Quality control by using modernized plants Automization is encouraged •
 
 

CORE VALUE

Quality control by using modernized plants Automization is encouraged

Innovation through latest technology utilization

Optimum utilization of qualified staff

Custom software integrates with all departments

 
 

Company Profile

Company Profile COMPETITIVE STRATEGY • Low cost provider strategy • Delivering superior value with low price
 

COMPETITIVE STRATEGY

Low cost provider strategy

Delivering superior value with low price

 

Industry Profile

Industry Profile Market Shares % 20% 41% 12% 15% 12% Hilal Mayfair Candyland JoJo Others
 

Market Shares %

20% 41% 12% 15% 12%
20%
41%
12%
15%
12%
  • Hilal

  • Mayfair

  • Candyland

  • JoJo

  • Others

 
 

Market Profile

Market Profile • National • • Pakistan (Rural/ Urban) International • UK, Jordan, Lebanon, UAE, Afghanistan,
 

National

Pakistan (Rural/ Urban) International

UK, Jordan, Lebanon, UAE, Afghanistan, South Africa, Congo, New Zealand, Maldives, Sri Lanka, Bangladesh, etc

 

Product Profile

Product Profile

Chocolates

  • 1. (Choco 4, Choco Biscuits, etc)

Wafers

  • 2. (Bar Bar, Roller)

Candies

  • 3. (Aamrus, Chhoran Chatni, Khopra candy, Super Sour, etc)

Jellies

  • 4. (Pizza jelly, Mix Fruit jelly, etc)

  • 5. Powder Drinks

(Thanda Orange, Limopani, etc)

  • 6. (Kake)

Bakery

  • 7. Chew Toffees

(Milker Gold, Line Up, etc)

  • 8. Pan Masala

(Tulsi, Rasily, Mughal, etc)

  • 9. Chewing Gums

(Zoom Gum, Kool Gum)

  • 10. Gift Packs

(Double Gift Pack, Fancy Gift Pack, etc)

  • 11. Bubble Gums

(Ding Dong, Fresh Up, etc)

 
Supply Chain Structure Planning Warehouse •Aggregate •Finished Goods Transportation Procurement Production Customers •Raw Material •Bubbles •Distributors
Supply Chain Structure
Planning
Warehouse
•Aggregate
•Finished Goods
Transportation
Procurement
Production
Customers
•Raw Material
•Bubbles
•Distributors
•Packaging
•Baking
•Retailers
•Technical Items
•Candies
•Export
•Jellies
Warehouse
Logistics
•Raw Material
•Inbound
•Movement/ transfering of
goods
Participants of Supply Chain
Participants of Supply Chain
 

Drivers of Supply Chain

 
 
Drivers of Supply Chain 1. Production • Little excess capacity • Narrow focus
 

1.

Production

 

Little excess capacity

Narrow focus

• Narrow focus
 
 

Drivers of Supply Chain

Drivers of Supply Chain 2. Inventory • High inventory • Wide range of products
 
 

2. Inventory

High inventory

Wide range of products

Drivers of Supply Chain 2. Inventory • High inventory • Wide range of products
 
 

Drivers of Supply Chain

Drivers of Supply Chain 3. Location • Central huge plant in Karachi serving the globe
 

3. Location

Central huge plant in Karachi serving the globe

Drivers of Supply Chain 3. Location • Central huge plant in Karachi serving the globe
 
 

Drivers of Supply Chain

Drivers of Supply Chain 4. Transportation • Large, few shipments • Frequent shipments
 
 

4. Transportation

Large, few shipments

Frequent shipments

Drivers of Supply Chain 4. Transportation • Large, few shipments • Frequent shipments
 
 

Drivers of Supply Chain

Drivers of Supply Chain 5. Information • ERP
 

5. Information

ERP

 
Drivers of Supply Chain 5. Information • ERP
 
 

Drivers of Supply Chain

 
Drivers of Supply Chain 6. Sourcing • Total of 160 vendors (Vendor Approved List) • 107
 

6. Sourcing

 

Total of 160 vendors (Vendor Approved List)

107

raw materials

53

packaging

Lead time for local purchase is max 10 days

Lead time for Imported purchase is max 120 days

 
 

Drivers of Supply Chain

Drivers of Supply Chain 7. Pricing • Under Construction
 

7. Pricing

Under Construction

 
Push and Pull Bounder
Push and Pull Bounder

Push and Pull Bounder

Push and Pull Bounder 1. Fresh up (Paper mint) 2. Fresh up (Ice mint) 3. Fresh
 
  • 1. Fresh up (Paper mint)

  • 2. Fresh up (Ice mint)

  • 3. Fresh up (Strawberry)

 
Strategic Fit at Hilal 1. Traditional system to corporate strategy
Strategic Fit at Hilal
1.
Traditional system to corporate strategy

Production Planning and Control

 
Production Planning and Control • Forecasting 1. Trend analysis 2. Bottom up approach 3. Marketing campaigns,
 

Forecasting

  • 1. Trend analysis

  • 2. Bottom up approach

  • 3. Marketing campaigns, seasonal variability and

cannibalization effect.

 

Production Planning and Control

 
Production Planning and Control • Aggregate planning • Centralized aggregate purchase • Safety/ buffer stock •
 

Aggregate planning

Centralized aggregate purchase

Safety/ buffer stock

Chase production strategy

Fifo

Almost 600 SKUs

 

Bill of material (Bom) of Fresh up

 
Bill of material (Bom) of Fresh up Raw Material Packaging Material 1. Gum base 1. Wrapper
 

Raw Material

Packaging Material

  • 1. Gum base

  • 1. Wrapper

  • 2. Gel

  • 2. Pouches/ Jars

  • 3. Sugar (Regular)

  • 3. Boxes (Inner/ Outer tray)

  • 4. Sugar (Crystal/ Refined)

  • 4. Cartons

  • 5. Glucose 43

  • 5. Miscellaneous (Tape, Stickers)

  • 6. Glucose 45

  • 7. Lactose

  • 8. Menthol

  • 9. Artificial Flavors Colors

10.

 

ABC Classification

ABC Classification
ABC Classification
 

Raw Material Quick Profile

 
Raw Material Quick Profile S.No Particulars Availability Lead Time Sourcing Wastage 1 Gum base Local days
 
 

S.No

Particulars

Availability

Lead Time

Sourcing

Wastage

 

1

Gum base

Local

days

  • 10 0.0001%

Many

 

2

Gel

Local

days

  • 10 0.0001%

Many

 

3

Sugar (Regular)

Local

days

  • 10 0.0001%

Many

 

4

Sugar (Crystal/ Refined)

Imported

120

days

Single

0.0001%

5

Glucose 43

Local

days

Single

  • 10 0.0001%

 

6

Glucose 45

Local

days

  • 10 0.0001%

Many

 

7

Lactose

Local

days

  • 10 0.0001%

Many

 

8

Menthol

Local

days

  • 10 0.0001%

Many

 

9

Artificial Flavors

Local

days

  • 10 0.0001%

Many

 

10

Colors

Imported

120

days

Single

0.0001%

11

Wrapper

Local

days

  • 10 2%

Many

 

12

Pouches/ Jars

Local

days

  • 10 0.005%

Many

 

13

Boxes (Inner/ Outer tray)

Local

days

  • 10 2%

Many

 

14

Cartons

Local

days

Single

  • 10 2%

 
 

15

Misscelleonus (Tape, Stickers, bopp)

Local

days

  • 10 2%

Many

   
 
 

Sourcing

Sourcing • Total of 160 vendors (Vendor Approved List) • 107 raw materials • 53 packaging
 

Total of 160 vendors (Vendor Approved List)

107

raw materials

53

packaging

Agents (local/ Import)

 
 
Sourcing KRALJIC Model Sugar, Glucose, Milk powder, artificial flavors Coco, Fragrance, Taste makers, artificial flavors Flour,
Sourcing
KRALJIC Model
Sugar, Glucose, Milk
powder, artificial
flavors
Coco, Fragrance,
Taste makers,
artificial flavors
Flour, Stationary
Items, Canteen
Items, Janitorial.
Glucose 45 by Rafhan
maiz
 

Distribution Strategy

Distribution Strategy • Distributors , Retailers, Export agents • Advance/ Cash payment
 

Distributors , Retailers, Export agents

Advance/ Cash payment

 

Transport Network Design

Transport Network Design
Transport Network Design
 

Thank You

Thank You
Thank You